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The media is trying loads of experiments - now we just have to keep up | Advertising news | Campaign

The media is trying loads of experiments - now we just have to keep up | Advertising news | Campaign | Strategy, Design, Communication | Scoop.it
The media is trying loads of experiments - now we just have to keep up. Campaign, first for advertising & creative news
John Degraft-Johnson's insight:

Great questions from @undermanager here.

 

If media owners are becoming more like start-ups and rapidly innovating, testing and pivoting their platforms - are media companies able to keep up with that? Are advertising companies able to keep up with that?

 

More importantly, if the business models begin to move away from advertising itself, and relying on other forms of revenue growth - where does that leave us lovely advertisers? 

 

If someone hits the holy grail - free online news that has a revenue stream that supports it (hint - it's not banner ads), are we ready for that eventuality? I'd argue that considering that's the industry express goal, we have to be more ready for that eventuality.

 

Also - "native advertising" is exactly how it should always be written. 

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Shazam for iPad now tags music and TV shows without user input

Shazam for iPad now tags music and TV shows without user input | Strategy, Design, Communication | Scoop.it
If you own a smartphone, you've more likely than not used Shazam. The app, which identifies songs by "listening" to their audio fingerprint, was one of the earliest and best ways to wow friends in...
John Degraft-Johnson's insight:
This is the game changer for shaman in lots of ways. 1. The key barrier to using an app like this? A person actually having to open it to use it. If it can suggest things, or even use a timeline of things it's heard so you can go back and find that thing you liked the sound of - suddenly it goes very interesting places.
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Popular Online Brands Reimagined As ‘Line-Based’ Logos - DesignTAXI.com

Popular Online Brands Reimagined As ‘Line-Based’ Logos - DesignTAXI.com | Strategy, Design, Communication | Scoop.it
Popular Online Brands Reimagined As ‘Line-Based’ Logos - DesignTAXI.com
John Degraft-Johnson's insight:

Less is more.

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Bringing Down The Mexican Mafia: How Hackers Stopped A $9.3 Million Fraud | TechCrunch

Bringing Down The Mexican Mafia: How Hackers Stopped A $9.3 Million Fraud | TechCrunch | Strategy, Design, Communication | Scoop.it
Editor’s note: Maria Rocio Paniagua currently works at Flit, a PR firm that helps products, projects and events launch in Mexico.
John Degraft-Johnson's insight:
The barriers for entry for creativity just get lower and lower. They just saved the Mexican government millions, by open source and the grace of techheads. It's a legitimate way governments should tap into programming expertise in their youth, and it's a great way around huge government IT contracts, often delivered late and over budget.
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Harlem Shake-Down - How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad Decent

Harlem Shake-Down - How Four-Person INDmusic is Monetizing the 'Harlem Shake' Meme for Mad Decent | Strategy, Design, Communication | Scoop.it
How the Harlem Shake has been monetized.
John Degraft-Johnson's insight:
Where it really becomes interesting is how it starts to talk about content creators not as thieves, but as allies and distributors.
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The World’s First Carnival Float That Is Powered By Urine - DesignTAXI.com

The World’s First Carnival Float That Is Powered By Urine - DesignTAXI.com | Strategy, Design, Communication | Scoop.it
The World’s First Carnival Float That Is Powered By Urine - DesignTAXI.com
John Degraft-Johnson's insight:

JWT Sao Paolo with a cracking idea here.

 

Problem? Too many people pissing in the streets during Rio Carnival


Insight: Urine is water. Hydroelectric power has been around ages right?

 

Solution: Turn that negative wasted urine, into a socially powered float of musical goodness. Negative into a positive. 

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Zombie Parkour

Zombie Parkour
John Degraft-Johnson's insight:
Zombie Parkour - clever idea. World War Z and 28 Days Later style 'zombies' (28 days later zombies aren't true zombies - The Infected are distinct from cinematic zombies in that they are not the reanimated dead. http://28dayslater.wikia.com/wiki/The_Infected ) Certainly exhibit these kind of tendencies. The execution however is quite poor. While the setting is beautiful and the action exciting, it's a fundamental betrayal of the ideas of Parkour. According to the Wikipedia the aim of parkour is to "move quickly and efficiently through their environment". Zombies would certainly do this. Probably in quite a brutalist style though. The problem with this video is the flips. All the flips are superfluous and don't seem to aid the movement. They're also just not that impressive. Lets keep the Parkour traditionalist.
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A Japanese Ad Agency Reinvents Advertising for Funeral Services | Colossal

A Japanese Ad Agency Reinvents Advertising for Funeral Services | Colossal | Strategy, Design, Communication | Scoop.it
John Degraft-Johnson's insight:

The lesson from this excellent piece of work is a simple one. Humanity and sensitivity are the key tools in any ad man/woman's toolkit.

 

The more delicate your subject, the more humanity you have to bring to your solution. Beauty, or Humour. 

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Red equals sign, discourse and Why the cynics are wrong (this time)

Red equals sign, discourse and Why the cynics are wrong (this time) | Strategy, Design, Communication | Scoop.it
I still have some things to say about our discourse on language learning and immigration, and I'll get back to it soon. However, I wanted to interrupt my regularly scheduled broadcast to say a few ...
John Degraft-Johnson's insight:
This is an excellent article on the importance of discourse. Yes action and change requires more than talk, but talk is a key part of action and change. Communication is important. Even the smallest gestures build. Essentially, i like the argument that says: 1+1=(just)2, but 2>0.
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Slow Down and Take a Look Around you...

Slow Down and Take a Look Around you... | Strategy, Design, Communication | Scoop.it
One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing.
John Degraft-Johnson's insight:

This is an excellent post about getting outside of advertising and marketing circles, and understanding what people are acutally doing.

 

I'm sceptical of that Google+ data though. We shouldn't stop being critical because there is a number by a fact. 

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