Strategy and successful branding
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Strategy and successful branding
A discussion of strategy, brands and IMC
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The Samsung Galaxy S4 … Another Effective Marketing Strategy?

The Samsung Galaxy S4 … Another Effective Marketing Strategy? | Strategy and successful branding | Scoop.it
In advertising, you need to create information that customers find interesting and worth talking about. This is an effective marketing strategy, eh?
Holley Marie Butler's insight:

I thought this article was interesting as it highlighted the importace of the brands stakeholders, customers and their opinion on both your product and campaign and if it is memorable or not. This campaign was extremely relevant to the target market which was show through the pictues and images associated with thid advertisment, it also had a simle message that was easy to understand. This strategy was very creative as it was competing against giants such as apple, which is very important when creating a IMC strategy as you want it to stand out against your compeditors. 

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Ksenia Khor's comment, May 9, 2013 6:13 AM
I think this article mentioned all the elements if IMC including a clear and meaningful message, for example. I think Samsung did a great job on incorporating all the principles in their ad. As you said, they have to compete against giants like Apple so they definitely need something that stand out from the competitors' products.
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Strategies Successful Companies Use To Build A Strong Brand

Strategies Successful Companies Use To Build A Strong Brand | Strategy and successful branding | Scoop.it
Over the course of our lives, we build loyalties to certain brands. It is a process that starts extremely early, before we have any idea what a brand i
Holley Marie Butler's insight:

This article gives marketers an insight into what makes a brand memorable to consumers and why they will go the extra mile to have brands that  they are loyal to and feel secure with. I agree that  a comapny needs to understand the audience that they are targeting in order to effectivly  communicate with them. Using social media and having unique selling point is also vital for building a successful brand. The tools of IMC aare vital in order to build a strong brand as it brings about more effective communication with target markets. 

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Ksenia Khor's comment, April 8, 2013 9:01 PM
This article underlines the importance of one voice and brand focus and I think that's where IMC can come in. It is meant to deliver a "one voice, one spirit" campaign and that can help a brand to implement the point that the article mentioned.