Strategy and Social Media
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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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Facebook's Cambridge Analytica Scandal Is Part of a Bigger Problem

Facebook's Cambridge Analytica Scandal Is Part of a Bigger Problem | Strategy and Social Media |
Data misuse is a feature, not a bug—and it’s plaguing our entire culture.
Alex Grech's insight:
This is like a chronicle of a death foretold. In academic circles, there have been mumblings (or rants) about Facebook being a bad actor for several years. The Cambridge Analytica debacle has taken those accusations mainstream. This is going to get even more interesting than the high-profile closure of accounts on Facebook. Although 'alternatives' that can operate at scale like Facebook will not be available overnight.
nukem777's curator insight, March 24, 8:57 AM
h/t @AlexGretch

Rescooped by Alex Grech from Curation, Social Business and Beyond!

Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Strategy and Social Media |

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  


There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:




What is the future of social media? Do you think it will pull ahead of classical media?


**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.


Here are some highlights:


** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.


**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.


**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.



**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer


Here are some takeaways:


The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.


**The trick is to understand the difference between emerging and disruptive technology


**only focus on those that will deliver and not distract.


How can social media activity increase the revenues and profitability of a company?


**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale


**the journey is in its own way engaging and fulfilling.


**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer


Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon
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Facebook Lowers Age Rule to Allow Teens to Post Publicly

Facebook Lowers Age Rule to Allow Teens to Post Publicly | Strategy and Social Media |
For the first time, beginning Wednesday, Facebook users between the ages of 13 and 17 will be able to post publicly and obtain followers of their profiles.
Alex Grech's insight:

Transcript: Facebook will continue to pursue all avenues to rake in the money while the sun shines, despite concerns about the ability of young (and not so young) people to understand what should and should not be posted publicly.

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