Strategy and Social Media
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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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Why I'm quitting Facebook

Why I'm quitting Facebook | Strategy and Social Media | Scoop.it
Douglas Rushkoff says the social networking site used to be useful, but has lost his trust with a feature that misrepresents his "likes" without his consent
Alex Grech's insight:

Rushkoff has lost trust in Facebook.  That's a pretty damning assessment by an early cyber-utopian.

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Twitter & the holy grail of in-the-moment marketing

Twitter & the holy grail of in-the-moment marketing | Strategy and Social Media | Scoop.it
as a cultural force, twitter has logged many defining moments. but as an ad platform and marketing tool, twitter's coming-of-age appears to be happening now.
Alex Grech's insight:

Twitter currently has four revenue streams: 1) promoted accounts; 2) trends, which now run as much as $200,000 a day; 3) promoted tweets; and 4) its data fire hose, licensed by third parties. EMarketer estimates Twitter will earn $545 million from advertising (half from mobile) in 2013, but may soon raise that estimate.

 

With the release of its ads application programming interface, the intention is to enable marketers to automate their Twitter campaigns and compare the results to everything they already do in social, search and traditional display.

 

Is this a game changer for real-time advertising?  Probably.  Will it deliver great ROI to marketers trying to align their efforts with context? Maybe. 

 

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The Power Of Being Vulnerable

The Power Of Being Vulnerable | Strategy and Social Media | Scoop.it
When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,...
Alex Grech's insight:

Vulnerability is supposed to be a taboo in business circles.  Mitch Joel thinks its a virtue. 

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Start-up of You, Visual Summary

By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."


Via Guillaume Decugis
Alex Grech's insight:

Reid Hoffman & Ben Casnocha's "The Start-Up of You" makes for interesting reading.  Here, it is presented as a deck of slides.  The Chapter Headings alone are indicative of how compelling this type of book can be to people dreaming of doing meaningful work at a time when 'fixed careers' are becoming more disrupted by the day.

 

#1 All Humans are Entrepreneurs

#2 Develop a Competitive Advantage

#3 Plan to Adapt

#4 It takes a Network

#5 Pursue Breakout Opportunities

#6 Take Intelligent Risks

#7 Who you know is what you know

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Internet transforming higher education

Internet transforming higher education | Strategy and Social Media | Scoop.it

The biggest disruption that the Internet may deliver to our world is just beginning: the upending of higher education.Sound like so much hyperbole?

That's just the dismissive attitude that most newspapers took toward blogs in the late 1990s.



Read more: http://www.sfgate.com/opinion/article/Internet-transforming-higher-education-4283096.php#ixzz2LAJw3GVp

Alex Grech's insight:

There's something ironic in Academia dragging its feet about making drastic changes to curriculae, modes of teaching/learning, course-work, asynchronous and co-learning and the very narrow interpretation of peer reviews - when there is a cultural revolution outside its hallowed gates.  

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What Makes a Good Content Curator?

What Makes a Good Content Curator? | Strategy and Social Media | Scoop.it

Excerpted from the article:
"Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility.
A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?
1) Really Long Arms:
You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.

2) Super Fast Scanning Eyes:
An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.

3) A Raised Eyebrow:
Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.

4) A Belly Full of Hunger:
Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."

Read full article here:
http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator

 


Via Robin Good, Giuseppe Mauriello
Alex Grech's insight:

The doyenne of content curation is probably Maria Popova at Brain Pickings. The above would fit her profile.

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Emily at Two Pens's curator insight, February 20, 2013 7:46 PM

What has long arms and raised eyebrows?

 

Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts | Strategy and Social Media | Scoop.it
Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses ...
Alex Grech's insight:

The shrinking portion of the free in Facebooks' freemium model.  Or how you (still) have to pay if you want your posts to be seen by people whom you wish to reach on Facebook.

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2013 will see a shift from social networks back to blogs

2013 will see a shift from social networks back to blogs | Strategy and Social Media | Scoop.it
Last week Technorati, one of the largest sites that monitor blogs and their influence, released their Technorati Media's...
Alex Grech's insight:

Technorati's Digital Influence Report is an important reference for anyone interested in navigating the social web.  Click on the link in this post for the full Report.  There are signs that blogs are starting to make a comeback on some brands' radar.

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Guide to Monitoring Your Online Reputation

Guide to Monitoring Your Online Reputation | Strategy and Social Media | Scoop.it
This infographic on how to monitor your personal or your brand’s reputation online will show you how to identify your reputation, quantify you audience and specify your needs.
Alex Grech's insight:

Inevitable, now that personal and business branding are pretty much one and the same.

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VIRGIN CONSUMERS

VIRGIN CONSUMERS | Strategy and Social Media | Scoop.it
Alex Grech's insight:

Virgin Consumers love new things.  But the love is not necessarily long-lasting.  They research, test things out, compare notes, post opinions, share experiences without needing anyone's permission - least of all, from the old power brands.  


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DML Conference 2013: Democratic Futures (Ethan Zuckerman, Keynote)

DML Conference 2013: Democratic Futures (Ethan Zuckerman, Keynote) | Strategy and Social Media | Scoop.it
Ethan Zuckerman (@EthanZ) will deliver the keynote at this year's Digital Media & Learning Conference, "Democratic Futures," March 14-16 in Chicago, and we asked Howard Rheingold (@hrheingold) to vlog with Zuckerman, director of the Center for...
Alex Grech's insight:

Wonderful short video where Zuckerman talks about civics, networked public spheres, the Dewey-Lippman debate, misunderstanding the social web and other stuff.  In just over 13 minutes.   

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Finding Your Element Sir Ken Robinson Eckhart Tolle

Alex Grech's insight:

Once you get beyond Tolle's awkward introduction, what unravels is a fascinating double act on creativity, and being strategic with the short time we have on this planet.

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The HMV Rogue Tweeter Revealed

The HMV Rogue Tweeter Revealed | Strategy and Social Media | Scoop.it
Yesterday, 60 members of the HMV PR department were gathered together to be sacked by the music retailer, which has been in administration since Jan 14.
Alex Grech's insight:

Another in the "Social media is NOT PR" series.  Or Digital illiteracy.  Or "Social media spectacles: disruptive tools used by digital illiterates." 

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The Promise and Peril of the 'Data-Driven Society'

The Promise and Peril of the 'Data-Driven Society' | Strategy and Social Media | Scoop.it
The prospect of a “data-driven society” was the subject of a gathering last Thursday at the M.I.T. Media Lab — the implications, the concerns and the unknowns.
Alex Grech's insight:

Somewhere between the social graph and big data can be located the new, grey shades of power. Discuss. 

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How to optimise your LinkedIn company page

Alex Grech's insight:

This is a clear presentation on making the most of the recent changes made by LinkedIn to the company page.

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How to cultivate a personal learning network

How to cultivate a personal learning network | Strategy and Social Media | Scoop.it
If you cultivate your social media relationships with care, you can develop a personal learning network that will put you in contact with a steady stream of valuable ideas.
Alex Grech's insight:

Howard Rheingold's tips on cultivating a personal learning network. A short, sharp, workable list on what I believe is still best practice in making mindful and strategic use of the social web.   

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The World's Biggest Social Media Team

In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram. In 2013, Tourism Australia has an ambitious goal to use the p
Alex Grech's insight:

Travel and social media is a love affair that is alive and well. Particularly if the subject matter is a continent like Australia.

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Gaurav Pandey's curator insight, February 26, 2013 4:51 PM

Great work!

Kangaroos, koalas, BBQs, gr8 climate, surfing and fascinating scenery. What more could one ask for!  And don't forget, Australia's the best place in the world to go camping :)  

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The future of the book must start with education

Alex Grech's insight:

There's no such thing as 'having to teach' to make you understand the gap that exists between the 'book-bound' unquestioned authority of accredited education, and the disruption that has been unleashed with the mass take-up of social technologies.

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Doc Searls · How PR is as bad is it ever was

Doc Searls · How PR is as bad is it ever was | Strategy and Social Media | Scoop.it
Alex Grech's insight:

Deserves to be read quietly. Searls' piece and its trackbacks are not a diatribe against 'PR'. Merely another wake-up call.

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Airbnb And The Unstoppable Rise Of The Share Economy

Airbnb And The Unstoppable Rise Of The Share Economy | Strategy and Social Media | Scoop.it
Consumers are building multibillion-dollar marketplaces for sharing cars, homes, bicycles, driveways and tools. In looking for a better deal and extra income, they're reshaping business.
Alex Grech's insight:

For some, the share economy is simply a last resort.  For others, it's a smart way of making assets work harder, and consuming less of what adds little value to our lives, and future generations.  We all know Airbnb works.  It's just that creative destruction is likely to be here to stay - defying old notions of what constitutes 'value'.

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How to Use the “Network Density” Formula to Measure the Health of a Community

How to Use the “Network Density” Formula to Measure the Health of a Community | Strategy and Social Media | Scoop.it
by Justin Isaf 

How can you determine the health of a community? A lot of community managers just go with their gut on this one, or...
Alex Grech's insight:

Network theory as applied to community managers. If you're into this type of thinking logic, then you also need to investigate Barabasi, Castells and Benkler.  I continue to be slightly apprehensive at these mechanistic interpretations of how networks work.  But there are tools being developed all the time with the capacity to collect and analyse vast quantities of social data.  The challenge remains - what do we do with this type of data? And will we actually act upon it? 

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The Big Problem With Facebook's Graph Search: Privacy Constraints

The Big Problem With Facebook's Graph Search: Privacy Constraints | Strategy and Social Media | Scoop.it
If the future of search is likely to be social, the future of social is likely to involve more search.
Alex Grech's insight:

Interesting piece from Guillaume Decugis, CEO of Scoop.it.  With (probably) no real axe to grind with Facebook. 

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Joining Google+ Communities to Build Your Circles & Brand

Joining Google+ Communities to Build Your Circles & Brand | Strategy and Social Media | Scoop.it
Google Plus Communities I was an early adopter of Google+ and continue to be a believer, even though many pundits are still on the fence or have written it off altogeth
Alex Grech's insight:

An ode to Google+ Communities.  As Poynton notes, "Google+ may never be the new "Facebook" - and that's just fine with me."

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6 technologies and innovations that could finally go mainstream in 2013

6 technologies and innovations that could finally go mainstream in 2013 | Strategy and Social Media | Scoop.it
Living in the technology and startup ecosystem, we are constantly bombarded with the latest hot new app, device, technology, or company. They get their 15 minutes of fame and then something newer, ...
Alex Grech's insight:

Some of these might go mainstream because they are actually useful to the end user. Simple, when you think of it.

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Why Social Movements Should Ignore Social Media

Why Social Movements Should Ignore Social Media | Strategy and Social Media | Scoop.it
Groups like Occupy Wall Street embraced the open-source logic of the Internet as an organizing principle. It explains a lot about why movements fail.
Alex Grech's insight:

Evgeny Morozov never makes for easy reading - particularly if you continue to view technology as a tool that may empower digitally-literate citizens to challenge the workings of long-standing, institutional power systems.  Yet it's precisely for that reason that his texts, and criticisms of other texts, deserve to be read with attention.  Since 'the truth' about social media empowerment is in different shades of grey, somewhere between the light of technological determinism, and the grim scepticism of Morozov, Gladwell and others.    

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