Strategies for Managing Your Business
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Strategies for Managing Your Business
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The 20 Best Sales Pitch Ideas for Your Small Business

The 20 Best Sales Pitch Ideas for Your Small Business | Strategies for Managing Your Business | Scoop.it

The best seem smooth and effortless, but great sales pitches are carefully crafted and delivered. Sales Pitch Ideas from carefully choosing your words to staying on point, here are 20 sales pitch ideas that should keep your team morale high.


Via Daniel Watson
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Daniel Watson's curator insight, November 28, 2017 12:18 AM

 

Old style sales advice revolved around the mantra of "Always be Closing" , and although the world has changed in terms of sales conversion tactics, the need to generate new business leads has remained constant. Whilst we now live in the digital age and many aspects of marketing have been automated, the ability to deliver a great sales pitch for your business, is still a core skill needed by every business owner. This article breaks down the components of a good sales pitch, and is an easy to follow short read, that provides a good blueprint to follow.

Rescooped by Trumans from Organisation Development
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | Strategies for Managing Your Business | Scoop.it

Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotes. What sets top sales people apart?


Via Dr. Karen Dietz, Gemma Vives Boix, David Hain
Trumans's insight:

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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Dr. Karen Dietz's curator insight, January 24, 2013 6:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Edna Campos's curator insight, February 1, 2013 4:27 PM

Muy buen articulo..