Strategies de contenus
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Strategies de contenus
Stratégies et marketing de contenu
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The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing.

The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing. | Strategies de contenus | Scoop.it
The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing.
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The Power of typography in Content Marketing

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Influencia - Etudes - La curation en entreprise

Influencia - Etudes - La curation en entreprise | Strategies de contenus | Scoop.it
L’importance d’une stratégie de contenu pour imposer sa voix dans le Web ne fait plus de doute, comme le prédisait Bill Gates et comme l’explicite Brian Solis. Depuis son ouverture (web 2.0, ou social ou encore contributif), le Web a invité entreprises, organisations et marques à muter leurs stratégies de communication d’un modèle de diffusion vers un modèle de discussion. Cette nouvelle démocratie de l’expression a donné naissance à l’économie de l’attention et à la quête corolaire d’une ressource limitée : notre capacité à écouter.
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Using Content Marketing to Build Brand Trust - Search Engine Journal

Using Content Marketing to Build Brand Trust - Search Engine Journal | Strategies de contenus | Scoop.it
Having a well thought out content marketing strategy is great but without a trusting audience you almost need not bother. So how can you build brand trust?
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12 Outdated Web Features That Need to Disappear in 2014

12 Outdated Web Features That Need to Disappear in 2014 | Strategies de contenus | Scoop.it
We asked 12 entrepreneurs which website features small businesses should avoid (or get rid of) at all costs.
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Altruism and sheer bloody mindedness: lessons from digital pioneers

Altruism and sheer bloody mindedness: lessons from digital pioneers | Strategies de contenus | Scoop.it
Fresh thinking is vital if we want to grow and adapt with (or even ahead of) new technologies and innovations. If we stagnate we lose, just ask the England cricket team.
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What Are Your Clients' Top Concerns for 2014? by Vertical Measures

What Are Your Clients' Top Concerns for 2014? by Vertical Measures | Strategies de contenus | Scoop.it
Top internet marketing experts discuss client concerns for 2014, including changes to the SEO landscape, the shift in content marketing, and Google itself.
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Santa brand book

Santa brand book | Strategies de contenus | Scoop.it
Santa brand book - 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message.
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A 'Look Back' With Jill Whalen

A 'Look Back' With Jill Whalen | Strategies de contenus | Scoop.it
Several weeks ago, SEO pioneer, Jill Whalen, rocked the industry with the announcement of her retirement from SEO.
Hone's insight:
"You’re not doing SEO to get rankings. You’re doing SEO to make your site be the best it can be for all concerned. When you do that right, Google can’t help but to show your site for relevant search queries!" Jill Whalen
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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Strategies de contenus | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Companies more focused on acquisition than retention: stats

Companies more focused on acquisition than retention: stats | Strategies de contenus | Scoop.it
According to a new report, both companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients).
Hone's insight:

There are plenty of stats to back up the importance of retention: 

Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010).Globally, the average value of a lost customer is $243.(KISSmetrics).71% of consumers have ended their relationship with a company due to poor customer service. (KISSMetrics).The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% (Marketing Metrics).
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Influencia - Etudes - Gen C : une clé pour comprendre et engager les ultra-connectés

Influencia - Etudes - Gen C : une clé pour comprendre et engager les ultra-connectés | Strategies de contenus | Scoop.it
La génération C est hyper technophile. Elle concerne 34% des 18-34 ans et constitue un creuset pour les marques. Mais attention, férue de tous les médias et encore plus du digital, elle est loin d’être linéaire.
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Votre marque est-elle prête ?…

Votre marque est-elle prête ?… | Strategies de contenus | Scoop.it
Hone's insight:

En milieu urbain, nous recevons plus de 5000 messages publicitaires jours. Comment sortir du lot ? Comment devenir re-MARQUE-able ?

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Content Marketing Tips To Keep Your Traffic and Customers Moving - Search Engine Journal

Content Marketing Tips To Keep Your Traffic and Customers Moving - Search Engine Journal | Strategies de contenus | Scoop.it
You admire blogs like Copyblogger and ProBlogger. You think they know exactly what their audience wants. You want to be like them. And write content that’s
Hone's insight:

Comment maintenir du contenu de qualité dans le temps afin générer du trafic régulier vers son site

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Branding : Construire l’autorité

Branding : Construire l’autorité | Strategies de contenus | Scoop.it
Hone's insight:

Branding et construction d'autorité par l'équipe de Hone. 

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You’ll Never Guess the Amazing Ways Online Design Writing and Criticism Has Changed: Observatory: Design Observer

You’ll Never Guess the Amazing Ways Online Design Writing and Criticism Has Changed: Observatory: Design Observer | Strategies de contenus | Scoop.it
A call to support better desgn journalism.
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How to Speed Up Your Content Curation Process |

How to Speed Up Your Content Curation Process | | Strategies de contenus | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
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Digital Marketing and Ecommerce Trends and Predictions for 2014

Digital Marketing and Ecommerce Trends and Predictions for 2014 | Strategies de contenus | Scoop.it
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014.
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Influencia - L'Observatoire Influencia - 2014 : année de la surpublicité on line ?

Influencia - L'Observatoire Influencia - 2014 : année de la surpublicité on line ? | Strategies de contenus | Scoop.it
Alors que les revenus publicitaire sont en augmentation sur le digital, paradoxalement les logiciels anti-pub n'ont jamais été autant téléchargé.
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Facebook wants to be a newspaper -- meet the new boss, same as the old boss

Facebook wants to be a newspaper -- meet the new boss, same as the old boss | Strategies de contenus | Scoop.it
Mark Zuckerberg and the man in charge of Facebook’s newsfeed want it to become like a newspaper, and highlight more “high quality” content — but what if that’s not what users actually want to see?
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Influencia - LA CULTURE - Découvrez la nouvelle Nouvelle Vague

Influencia - LA CULTURE - Découvrez la nouvelle Nouvelle Vague | Strategies de contenus | Scoop.it
À la vitesse d’un cheval au galop, un nouveau mode d’expression et de production est en train d’envahir le paysage audiovisuel. Une nouvelle culture digitale composée d'une avant-garde créative et joueuse !
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French newspaper shows power of photography by removing all images

French newspaper shows power of photography by removing all images | Strategies de contenus | Scoop.it
French newspaper Libération this week removed all images from one of its daily print editions, as part of a statement on the importance of photojournalism at a time when several media outlets are...
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How Much Does Content Strategy Cost? - Business 2 Community

How Much Does Content Strategy Cost? - Business 2 Community | Strategies de contenus | Scoop.it

How much does a content strategy cost? This is a common question many business owners have when looking to get into the realm of content marketing and everything it encompasses. In the past I’ve written about how the content marketing ecosystem is rapidly evolving and also how much content marketing costs. This post will be about the most important part in the process since strategy is the road map for all content marketing efforts. You will be able to fall back on this plan when you thought you ran out of ideas for brainstorming, creating, and distributing the content that will engage your audience and produce results long after the content has been published.

 

Why A Content Strategy Is Important

 

There is an old quote from Winston Churchill which states: “He who fails to plan is planning to fail.” That sentiment is the perfect parallel to creating a strategy for content marketing. Without a strategy, your content may fall flat without integrating goals backed by research, and creating a plan for you to stick to. Creating a content marketing strategy allows you to forecast the actions you will take far into the future and will guide all content creation, promotion, and distribution you choose to do. Most importantly, a strategy keeps you honest. Before we can even talk numbers, you must understand all that is included in devising a content marketing strategy.

 

 

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The Future of User Behavior - Whiteboard Friday

The Future of User Behavior - Whiteboard Friday | Strategies de contenus | Scoop.it
Implicit information like your location and the device you're using are playing an increasing role in search results.
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On-page factors become more important for high search rankings in past year: report

On-page factors become more important for high search rankings in past year: report | Strategies de contenus | Scoop.it
Quality content and other on-page factors have become increasingly important for SEO in recent years thanks to Google’s various algorithm updates aimed at cracking down on spammers and sites that offer a poor user experience.
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Generating Leads Via Content Marketing - Search Engine Journal

Generating Leads Via Content Marketing - Search Engine Journal | Strategies de contenus | Scoop.it
By: Elie Ashery, RegReady One of the most successful ways to generate leads and expand reach is through content marketing. We spoke with Elie Ashery, manag
Hone's insight:

Pourquoi - et comment - les stratégies de contenu génénrent des leads

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