Stratégie de contenus
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L’attention que vous allez consacrer à cet article pourrait changer votre vision de l’économie des médias

L’attention que vous allez consacrer à cet article pourrait changer votre vision de l’économie des médias | Stratégie de contenus | Scoop.it
La course à l’audience à tout prix conduit à des dérive…
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La mécanique du choix dans la narration interactive — Interactivité & Transmedia — Medium

La mécanique du choix dans la narration interactive — Interactivité & Transmedia — Medium | Stratégie de contenus | Scoop.it
Cet article fait partie d’une collection de ressources sur la création interactive et transmedia.
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Ruling The

Ruling The | Stratégie de contenus | Scoop.it
Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's...
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L’attention, un bien précieux

L’attention, un bien précieux | Stratégie de contenus | Scoop.it
Films, livres, sites web... Jamais le public n'avait été autant submergé de propositions. Résultat : capter son attention est devenu un enjeu central de l'économie. Le chercheur Yves Citton nous parle de ce phénomène aux conséquences inattendues.
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Définition du marketing de contenu : les réponses de 4 top influenceurs

Définition du marketing de contenu : les réponses de 4 top influenceurs | Stratégie de contenus | Scoop.it
On entend beaucoup parlé du marketing de contenu mais existe-t-il une seule définition du marketing de contenu ? Pour répondre à cette question, Cindy Plough a recueilli quelques définitions des 25...
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Trop de conversation, pas assez de narration - Influencia

Trop de conversation, pas assez de narration - Influencia | Stratégie de contenus | Scoop.it
Les marques sont-elles trop préoccupés par la conversation avec ses consommateurs, pas assez par la narration ? L’anthropologue nord-américain Bob...
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Is Medium the Next Big Frontier for Content Marketing?

Is Medium the Next Big Frontier for Content Marketing? | Stratégie de contenus | Scoop.it
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
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Edito. Gouvernance de l'information. Cercle vertueux

Edito. Gouvernance de l'information. Cercle vertueux | Stratégie de contenus | Scoop.it
Cercle vertueux Jacqueline Sala rédactrice en chef De Toulouse à Paris, du 5ème groupe pétrolier au leader mondial du Naval de défense en passant par un des plus beaux fleurons de l’industrie automobile, nous vous emmenons pour un tour de France des meilleures pratiques dans le domaine de la...
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Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets

Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets | Stratégie de contenus | Scoop.it
A survey from Contently finds that 52% of marketers are dedicating 25% or less of their 2015 budgets to content marketing.
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Marketing de marque et stratégie de contenus

Marketing de marque et stratégie de contenus | Stratégie de contenus | Scoop.it
Marketing de marque et stratégie de contenus
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Value in the media industry is moving to the edges, and publishers are in the middle

Value in the media industry is moving to the edges, and publishers are in the middle | Stratégie de contenus | Scoop.it
The internet has disrupted media in much the same way it has manufacturing of smartphones or the IT business, says Ben Thompson — value has moved to the edges, to specialized creators and to discovery platforms, leaving media companies in the middle
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It's Time to Treat Content as Part of the User Experience

It's Time to Treat Content as Part of the User Experience | Stratégie de contenus | Scoop.it
We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.
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The future of the book

The future of the book | Stratégie de contenus | Scoop.it
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
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3 Content Formats That Will Take Off in 2015

3 Content Formats That Will Take Off in 2015 | Stratégie de contenus | Scoop.it
Branded web series, infographics, and comics are taking off this year. Here's why.
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VICE : success story de la contre-culture

VICE : success story de la contre-culture | Stratégie de contenus | Scoop.it
Comment VICE, cet avatar de la presse underground est-il devenu en moins de vingt ans un groupe presque mondial, qui va du numérique à la télévision ?
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Havas, NewsCred Strike Global Content Marketing Accord

Havas, NewsCred Strike Global Content Marketing Accord | Stratégie de contenus | Scoop.it
The deal comes after nine months of collaboration between the parties. It will provide Havas clients with access to more than 5,000 publishers worldwide including some of the biggest names in the
industry such as the Associated Press, CNN, Bloomberg, Gawker, Forbes, Nielsen, and Reuters, to name a few. It's the second big content marketing announcement from an agency holding company this week.
Earlier, Publicis said it was in talks to acquire press agency Relaxnews.
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7 Content Marketing Metrics You’re Probably Undervaluing

7 Content Marketing Metrics You’re Probably Undervaluing | Stratégie de contenus | Scoop.it
7 Content Marketing Metrics You’re Probably Undervaluing
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Les agrégateurs de contenus mettent l’accent sur la personnalisation | L'Atelier : Accelerating Business

L’annonce de la fonctionnalité nommée Discover de Snapchat met en lumière une nouvelle génération d’agrégateurs de contenus, et même plus généralement de médias.
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Medium goes highbrow with its first original video series

Medium goes highbrow with its first original video series | Stratégie de contenus | Scoop.it
Medium has started producing original video. But unlike most of the video ecosystem, which desperately chases millennials, Medium caters to an older crowd.
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Inside the Buzz-Fueled Media Startups Battling for Your Attention | WIRED

Inside the Buzz-Fueled Media Startups Battling for Your Attention | WIRED | Stratégie de contenus | Scoop.it
Type By Dirk Fowler It’s like a parody, spending time in a well-funded startup’s office, with exposed brick walls and Great Big Screens Showing User Numbers and Pie Charts, just down the street from a food truck pavilion, sipping on a cup of roasted-one-block-away designer coffee while debating iPhone 6 versus iPhone 6 Plus. But…
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The Best Native Ads of 2014 | Outbrain

The Best Native Ads of 2014 | Outbrain | Stratégie de contenus | Scoop.it
In our look at hundreds of native advertising experiences that sprung up in the last year, we found that for the most part, the overall quality of the content improved between 2013 and 2014.  But authenticity, transparency and editorial value continue to be areas for improvement , with quite a fe...
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Content Marketing Strategies You Can Steal

Content Marketing Strategies You Can Steal | Stratégie de contenus | Scoop.it
The best in the biz give their tips on how to be a best-in-class content marketer.
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Limelight CMO Says Content Marketing Key Differentiator In CDN Market

Limelight CMO Says Content Marketing Key Differentiator In CDN Market | Stratégie de contenus | Scoop.it
Chief Marketing Officer Kirby Wadsworth of Limelight Networks hopes that the market place is starting to look at Limelight as “a company that is innovative and moving forward”  in the very competitive CDN, or content distribution network business.  (For the most up to date financial specifics, see LLNW's 3rd quarter earnings call. For 2013 [...]
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PJ Pereira on branded content

PJ Pereira on branded content | Stratégie de contenus | Scoop.it
I recently interviewed a number of industry experts for my recent WTF is branded content? It’s complicated article for Contagious. I hope to publish the transcripts as a series here on LinkedIn. The
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Newsroom, mode ou évolution de la création de contenus ?

Newsroom, mode ou évolution de la création de contenus ? | Stratégie de contenus | Scoop.it
Qu'est ce qu'une Newsroom ? En quoi le Real Time Marketing est une avancée ?
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