Strategic Communication
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Rescooped by Otsile Malebaco from Motivational Quotes and Images
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You will be remembered by what you have done when you are not around

You will be remembered by what you have done when you are not around | Strategic Communication | Scoop.it

Via Will Moreno
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Hamid Ahmad's curator insight, May 23, 2013 1:49 AM

Awesome Quote

Yen Homes's curator insight, January 18, 2015 5:48 AM

Words to live by!

Alison McGrath's curator insight, February 15, 2015 2:32 AM

What will you be remembered for? #gettingtherightbalance

Rescooped by Otsile Malebaco from Communications & Privacy
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Mind the Perception Gap I Ebiquity Opinion

Mind the Perception Gap I Ebiquity Opinion | Strategic Communication | Scoop.it

A serviceable definition of a corporate brand is ‘what we say and believe about ourselves’. It’s our authentic identity, our unique gene – what makes us, us.  By contrast, we can think about a corporate reputation as ‘what others say about us when we’re not in the room’ – our image, or what others expect us to be like, and to do.

Part of our job, as communications researchers, is to understand and analyse the distance between our brand and our reputation – the misconceptions, or perception gaps, if you like. To what extent is our true reflection distorted or obscured, when it reaches the eyes of our most important audiences?

Once we‘re armed with a clearer understanding of any such disconnects, and their root causes, we can develop communications and engagement plans which will gradually close these gaps. Our reputation will then be an authentic mirror image of our brand, and our stakeholders will interact with us in the ways we would want and hope.

Except, of course, it’s not that easy.


Via Mafalda Correia
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Rescooped by Otsile Malebaco from visualizing social media
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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Strategic Communication | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss
Otsile Malebaco's insight:

Social Media can also be used as a platform for Electronic Client Relationship Managment (E-CRM) strategy.

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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

Rescooped by Otsile Malebaco from #Digitalanyheter
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Content Marketing Predictions for 2014

Content Marketing Predictions for 2014 | Strategic Communication | Scoop.it
Content marketing predictions: 2014 will be the year where the strategy becomes a marketing mainstay.

Via ExploreCurate
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ExploreCurate's curator insight, January 4, 2014 5:53 PM

Man blir glad när man hittar en ny intressant källa att lära känna. Den här artikeln kommer från The Content Standard www.contentstandard.com och där står bl. a att marknadsavdelningarna blir mer och mer innehållsdrivna och att det är viktigt att ha koll på vilka verktyg det finns för att hitta, kurera och distribuera innehåll. 

Rescooped by Otsile Malebaco from consumer psychology
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Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | Strategic Communication | Scoop.it

"By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page..."

©


Via Leona Ungerer
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