Storytelling threads
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Storytelling threads
Stories on storytelling for individuals, businesses and brands
Curated by Neil Gains
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6 Filmmaking Tips From Guillermo del Toro

6 Filmmaking Tips From Guillermo del Toro | Storytelling threads | Scoop.it
Guillermo del Toro abides by zero perceived distinctions between high and low culture.
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Storytelling threads | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.
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Apple is top storytelling brand: News from warc.com

Apple is top storytelling brand: News from warc.com | Storytelling threads | Scoop.it

"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."

©


Via Leona Ungerer
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Storytelling Packages at Starbucks | Branding Magazine

Storytelling Packages at Starbucks | Branding Magazine | Storytelling threads | Scoop.it
Starbucks has created new packaging for a variety of its coffee blends and they are so very special because they tell a story. And when a package is a storyteller, you know you are in for a treat.
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Branding Strategy Insider | 5 Pillars For Brand Storytelling Success

Branding Strategy Insider | 5 Pillars For Brand Storytelling Success | Storytelling threads | Scoop.it
Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.
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Brand Strategy And Jung's Archetypes

Brand Strategy And Jung's Archetypes | Storytelling threads | Scoop.it
The power of brand archetypes can not be discounted in brand strategy.
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Wired for Story | The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Wired for Story | The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence | Storytelling threads | Scoop.it
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Pixar's 22 Rules of Storytelling - Tubefilter

Pixar's 22 Rules of Storytelling - Tubefilter | Storytelling threads | Scoop.it
A storyboard artist at Pixar Animation Studios tweets about all the lessons she's learned from working there.
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Nick Peperell's curator insight, July 8, 2013 4:12 AM

Great list! Do the principles around Nemo apply to our professional lives!?

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9 Essentials For Advertising In Asia

9 Essentials For Advertising In Asia | Storytelling threads | Scoop.it
The screen shot above is from a one2free telecom ad from Hong Kong. Mostly shot in an elevator and making a joke about cannibalism it nonetheless succeeds in building strong emotional engagement. A...
Neil Gains's insight:

These results are veyr much in line with Dan Hill's guidelines in "About Face" 

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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Storytelling threads | Scoop.it
Challenge what you think you know
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MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
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MediaPost Publications How Storytellers Influence Change 06/14/2013

MediaPost Publications How Storytellers Influence Change 06/14/2013 | Storytelling threads | Scoop.it
How Storytellers Influence Change - 06/14/2013
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The art of corporate storytelling - Livemint

The art of corporate storytelling - Livemint | Storytelling threads | Scoop.it
Livemint
The art of corporate storytelling
Livemint
Unfortunately, business schools generally do not offer courses on corporate storytelling, while they offer plenty of programmes on analysis and decision making.
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The Art of Visual Storytelling « REACH Media Studio

The Art of Visual Storytelling « REACH Media Studio | Storytelling threads | Scoop.it
My notes from a great presentation by @mattknisely at @echoconference | The Art of Visual Storytelling http://t.co/TtvTPHguaY #echo13
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Storytelling threads | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Almudena Cano's curator insight, July 23, 2013 4:06 AM

Útil y visual guía para desarrollar una perfecta historia para nuestra marca. Creada por la Content Marketing Association.

Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

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Mendes to direct next Bond film

Mendes to direct next Bond film | Storytelling threads | Scoop.it
Skyfall director Sam Mendes is to direct the next James Bond film, due for release in 2015, it is announced. (Bond 24, starring Daniel Craig; directed by Sam Mendes; screenwriting by John Logan. October 2015.
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Pixar's best film: Toy Story 3 - Telegraph.co.uk

Pixar's best film: Toy Story 3 - Telegraph.co.uk | Storytelling threads | Scoop.it
Telegraph.co.uk
Pixar's best film: Toy Story 3
Telegraph.co.uk
Everything that Pixar began with their first film, Toy Story, in 1995, they completed and perfected in 2010, with the release of Toy Story 3.
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Social Media and Storytelling, Part 3: Creating Content That Gets Shared

Social Media and Storytelling, Part 3: Creating Content That Gets Shared | Storytelling threads | Scoop.it
The following is the third of five blog posts adapted from a speech by Cameron Uganec, HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The first post, “Why Storytelling?
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Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business

Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business | Storytelling threads | Scoop.it
A Stanford GSB professor of marketing explains why engaging your audience is key to success.  (The Seven Deadly Sins of Storytelling http://t.co/9vOrR1ypY7)...
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Storytelling That Moves People

Storytelling That Moves People | Storytelling threads | Scoop.it

McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead.

 

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 by Harper-Collins, McKee argues that stories...

 

“fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”  Robert McKee


Via Be Learning
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Presentation Zen: A fascinating look at the history of aspect ratios

Presentation Zen: A fascinating look at the history of aspect ratios | Storytelling threads | Scoop.it
If you work in filmmaking or other forms of visual storytelling you are already comfortable talking about aspect ratios. But for many people it is still a bit of a mystery. An aspect ratio of a screen, for example, simply...
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Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful

Inspector Insight » Film, Co-creation and Story: Making Research More Emotional and Impactful | Storytelling threads | Scoop.it
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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Storytelling threads | Scoop.it
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
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Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine

Emotional Branding: Connecting With Your Customers Through Story « Branding Magazine | Storytelling threads | Scoop.it
Your business succeeds or fails based on the connection that you share with your customer. Borrowing a few tricks from Hollywood will help you strengthen that connection.
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