Storytelling review
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Rescooped by camille fourès from Storytelling vu par une storytelleuse
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Infographie pour penser votre contenu en #storytelling

Infographie pour penser votre contenu en #storytelling | Storytelling review | Scoop.it
Online, there are a multitude of websites, blogs and infographics to be found. In today’s digital world, marketers must find a way to stand out amid the competition—and the spam. Having an effect…

Via Stefano Principato, Brian Yanish - MarketingHits.com, donhornsby, Dominique Taste
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OXY GREY's curator insight, September 3, 2014 2:38 AM

Une infographie sur le marketing de contenu

Dominique Taste's curator insight, September 3, 2014 2:09 PM

Une jolie infographie qui cite Hemingway et nous rappelle que ce ne sont pas les mots-clés qui font une bonne histoire.Les consommateurs ne sont pas dupes et vous suivront sur les réseaux sociaux,  si vous leur apportez des histoires et des contenus originaux., 

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Chiffres et exemples pour utiliser efficacement le #storytelling ?

Chiffres et exemples pour utiliser efficacement le #storytelling ? | Storytelling review | Scoop.it
L'efficacité du storytelling repose principalement sur la force émotionnelle des histoires qui en accroît la mémorisation, l'attachement et le partage. L' infographie de One Spot® montre les mécani...

Via Dominique Taste
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Dominique Taste's curator insight, September 8, 2014 6:59 AM

Décryptage d'une intéressante infographie mettant en exergue 3 grands principes du storytelling :

1 intégrer l'attebnte de storytelling des consommateurs

2 comprendre les mécanismes du cerveau activés par le storytelling

3 utiliser la combinaison gagnante contenu/partage

 

Le tout illustré de 2 exemples européens Oasis et Lego. 

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Finding and Harvesting Stories: 8 Solid Tips For Org Storytelling

Finding and Harvesting Stories: 8 Solid Tips For Org Storytelling | Storytelling review | Scoop.it
TweetEmail TweetEmailWhat’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process. And many view it as a time-waster. They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? “Could we try …

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 3, 2014 12:39 PM

Article Link: http://bit.ly/10OtVAn 


This article is an oldie but a goodie -- and I already curated this in 2012. But the advice (in case you missed it) is still solid and it is a perfect companion to the other 2 pieces on nonprofit storytelling I've curated today.


Actually, the 8 tips for bringing storytelling into daily work, which is a big stumbling block for many companies and nonprofits.


So grab this list and start plotting, planning, and taking action on finding and harvesting your stories for an ongoing supply of great material to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling, Storytelling, and More Storytelling | B2Community

Storytelling, Storytelling, and More Storytelling | B2Community | Storytelling review | Scoop.it

"Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short…"


Via Jessica Kelly
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Jessica Kelly's curator insight, October 30, 2014 5:52 PM

While you'd never guess from the title, what this piece actually discusses is why so many companies tell stories so very badly, without credibility, without engagement, and without a CTA.

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12 tips to perfect the art of storytelling

12 tips to perfect the art of storytelling | Storytelling review | Scoop.it
All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing

Via Sandra DAEMS
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Smartwords's curator insight, November 4, 2014 5:15 AM

Principes, méthodes et audiences du storytelling. Les conseils de cinq professionnels de la production de contenus pour vous approprier cette technique très riche et prometteuse.

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What's Your Story, and Have You Shared It? | Business 2 Community

What's Your Story, and Have You Shared It? | Business 2 Community | Storytelling review | Scoop.it

"Stories are memorable and are a great way to get your messages across. So, what’s your story? Go find the stories and share them – that’s what will get you noticed."

 

Read the full article to find out more about these five ideas for finding and sharing stories, to get great profile for yourself and your business:

Invite your followers/tribe/community to share their stories

Capture case studies and add some oomph

Offer yourself as a case study

Find your story

Don't forget awards


Via Kim Zinke (aka Gimli Goose), Dominique Taste
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Kim Zinke (aka Gimli Goose)'s curator insight, August 25, 2014 2:32 AM

Look for the stories to help get your messages across – your stories, your clients’ ,and your followers’ stories are all golden opportunities.

Dominique Taste's curator insight, August 25, 2014 6:55 AM

5 étapes pour créer son #storytelling personnel ou celui de votre entreprise:

1. Invitez votre "communauté" à partager ses histoires en liaison avec votre propre activité

2 Collectez des cas et ajouter leur une touche narrative

3 Transformez votre propre histoire en cas

4 Trouver votre histoire

5 N'oubliez pas de la mettre en valeur.

L'auteur de l'article propose toute une série de questions à se poser pour remplir ces 5 étapes de manière pratique. 

Mais au delà de la méthode, reste le plus important, le contenu.

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5 principes pour raconter votre #storytelling

5 principes pour raconter votre #storytelling | Storytelling review | Scoop.it
I’m sure you’ve been at an interview or a dinner party or a fundraiser and someone asks…”tell me about yourself”. Most of us define ourselves by the list of things we have done, the places we’ve been, the schools we’ve attended. But that’s not who we are. We are a collection of stories, not fables,... Read more »

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Dominique Taste's curator insight, October 13, 2014 1:49 PM

Au lieu de vous décrire comme une liste de faits, présentez vous plutôt comme une "série" d'histoire en suivant ces 5 principes +1 :

1. Construisez votre "personnage" depuis l'enfance

2. Définissez votre quête

3. Faites ressortir les difficultés et obstacles que vous avez surmontés

4. Montrez les leçons que vous en avez tirées

5. Valorisez votre success story par une belle happy end

 

+ 1 : Tenez compte des différences culturelles et adaptez ces conseils américains à votre propre culture

 

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Digital Innovation and the Future of Storytelling: A New Golden Age?

Digital Innovation and the Future of Storytelling: A New Golden Age? | Storytelling review | Scoop.it

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The Digital Rocking Chair's curator insight, October 31, 2014 12:53 PM


Bill Kanarick:  "While technology is creating opportunities to change the way stories get created, experienced and shared, the story itself has been and always will be what connects us."

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert | Storytelling review | Scoop.it
Learn how to supercharge your content marketing efforts with storytelling.

 

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Seung Ha's curator insight, August 26, 2014 9:05 PM

This infographic stresses some of interesting information in terms of B2B content clutter. It gives an opportunity to consider regarding how effectively avoid such business content clutter in the future.

Nadhirah Aljffri's curator insight, October 2, 2014 7:50 PM

Give good insight on how to avoid clutter in ads through storytelling!

Art Jones's curator insight, October 28, 2014 5:35 PM

Everyone is busy.


There is an ever growing cacophony of marketing related noise being made by companies. To enable your brand to rise above the noise you must create SIGNAL. Create signal by creating on & offline multimedia user experiences for your audience. Multi media content in the proper context for your audience helps your message rise above the noise and get noticed.


Producing one marketing campaign that excites your audience is a beginning,  modern marketing is a dynamic process requiring persistent effort, so be prepared to never stop marketing.