Storytelling: Online & Offline
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Coca-Cola extends content strategy with Unbottled blog - PRWeek (blog)

Coca-Cola extends content strategy with Unbottled blogPRWeek (blog)ATLANTA: The Coca-Cola Company has created a real-time corporate blog to offer consumers an inside look at the business' initiatives and news around the world.
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The Top 17 Free Digital Storytelling Apps for The iPad

The Top 17 Free Digital Storytelling Apps for The iPad | Storytelling: Online & Offline | Scoop.it
RT @katiemorrow: The Top 17 Free Digital Storytelling Apps for The iPad http://t.co/7B5km4Y6 via @medkh9...
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67% of Businesses Say Social is Integral to Marketing Plans [infographic]

67% of Businesses Say Social is Integral to Marketing Plans [infographic] | Storytelling: Online & Offline | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

 

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...


Via Lauren Moss
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USA Launches ‘Suits Recruits’ Digital Storytelling Experience Before the ‘Suits’ Season Premiere on Thursday, June 14 - Ratings | TVbytheNumbers

USA Launches ‘Suits Recruits’ Digital Storytelling Experience Before the ‘Suits’ Season Premiere on Thursday, June 14 - Ratings | TVbytheNumbers | Storytelling: Online & Offline | Scoop.it
Today, USA Network, the top entertainment brand and pioneer in Social TV, kicks-off Suits Recruits, a five-week digital experience in conjunction with the hit original series SUITS (Estos son Medios Sociales http://t.co/wKquuCnE...)...
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3 Ways to Optimize Your Content Marketing Strategy for Search | Business 2 Community

3 Ways to Optimize Your Content Marketing Strategy for Search | Business 2 Community | Storytelling: Online & Offline | Scoop.it
Content marketing is becoming increasingly important as an inbound customer acquisition tool for any company.
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