Storytelling for Nonprofits
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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels

Effective Nonprofit Storytelling: Charity “Aspire” Gets Funding Through Targeted Emails Bearing Mini-Graphic Novels | Storytelling for Nonprofits | Scoop.it
Merely knowing what a charity does isn’t always enough to convince potential donors to lend financial support. Sometimes you have to know who the charity does it for, too.

 

Now how creative is this?!! I love that nonprofit Aspire uses an infographic to share a story, and also creates a very effective video story about their email campaign using the infographic.

 

The infographic is not about the organization, but about the people it serves.  Yeah! They got it right!

 

Enjoy this material. You too can do this! And I encourage you to do so. It is quite ingenious and it will gain you results.


Via Dr. Karen Dietz
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Rescooped by Wilton Blake from Just Story It
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Neuroscience Proves Why Your Nonprofit Stories Move Supporters To Action @johnhaydon

Neuroscience Proves Why Your Nonprofit Stories Move Supporters To Action @johnhaydon | Storytelling for Nonprofits | Scoop.it

"In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle. You experience their ups and downs as if they are yours.

 

This video explains more about the science behind empathy. You’ll learn why stories work better than stats in your online (and offline) appeals. You’ll learn why pictures elicite a strong emotional response than text."

 

Don't let the title fool you -- even though this is slanted to non-profits, we all need to know this information.

 

By watching this video (which takes very complex notions and breaks them down into simple-to-understand chunks), you will learn a alot about empathy. I quibble with a few points, but overall it's a good synopsis.

 

What is the connection to story?  Well, by sharing a story you connect with your audience through empathy.  So the more you understand about how and why empathy works, the more you will master business storytelling. 

 

Enjoy the video and let me know what you think!


Via Dr. Karen Dietz
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