Storytelling for Nonprofits
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Storytelling for Nonprofits
Nonprofit Sustainability Through the Art of Storytelling
Curated by Wilton Blake
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Millennial Donors 2011 Research

Millennial donors are different than donors from past generations – but not in the ways you might expect. Yes, technology and social media are integral parts of their lives, but these donors are driven by personal relationships and human connections. In this way, they are like more established donors and volunteers. And they expect to be treated as such.

As a result, we believe organizations need to realign their young-donor engagement strategies, with the expectation that this undertaking will not produce quick returns, but will deliver considerable long-term rewards.

To us, these survey results are reassuring, because they affirm our belief that that, even as new technologies shape our culture, donor engagement is increasing in importance rather than diminishing.
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Fundraisers Are Storytellers, Part 1

Fundraisers Are Storytellers, Part 1 | Storytelling for Nonprofits | Scoop.it
For better or for worse, nonprofit leaders who raise funds are storytellers. They either bore people to death with their stories or they tell such powerful stories that people reach for their wallets.

How do nonprofit leaders tell boring stories?

They describe their programs using insider language and statistics. They say, “we have a developmental training program that teaches life skills to 72 adults with developmental disabilities from our community.”
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