Business Storytelling: Why You Should Hire A Communicator | itd interactive | Storytelling For Business |
Finding the right person to do your business storytelling may be the most important piece of your puzzle. We'll discuss where to look for the right person.


When you ask “Who will tell our story?” you should also realize that most of the time someone trained in that area of communication will be more effective than an expert on the subject matter. Sometimes the CEO or the Product Manager is not the right choice to clearly tell your story.


Where to find your storyteller

- look internal

- hire an ex-journalist

- hire a diploma-carrying storyteller

- sub it out

Via Kim Zinke (aka Gimli Goose)