Storytelling discovery process
94 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Tony Chow from TV Future
Scoop.it!

The Red Bull Effect: Why more brands are creating their video content in-house

The Red Bull Effect: Why more brands are creating their video content in-house | Storytelling discovery process | Scoop.it
From Marriott to Pepsi, brands are turning to their own teams to produce video. From Campaign US

Via Bastiengave
more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

GNetflix and Spotify's unlimited streams are diminishing digital content's value

GNetflix and Spotify's unlimited streams are diminishing digital content's value | Storytelling discovery process | Scoop.it
Ownership is based on the concept of scarcity – with music, TV and movies available whenever you want, have our media become devalued?

Via sarah hemar
more...
No comment yet.
Rescooped by Tony Chow from Content Marketing & Content Strategy
Scoop.it!

7 Essential Tips for Better Storytelling

7 Essential Tips for Better Storytelling | Storytelling discovery process | Scoop.it

There was a story ready to be told. It was short, it was powerful. It was worth fighting for. 


Via Stefano Principato
Tony Chow's insight:

@thepowerofstorytelling.asia

more...
Marco Favero's curator insight, July 3, 2015 12:33 PM

aggiungi la tua intuizione ...

Rescooped by Tony Chow from TV Future
Scoop.it!

Comparing the Financial Performance of Netflix v. HBO - Liam Boluk | Ivey Business Review

Comparing the Financial Performance of Netflix v. HBO - Liam Boluk | Ivey Business Review | Storytelling discovery process | Scoop.it
Earlier this month, Time Warner began breaking out the financials of its business segments in unprecedented detail. Netflix CEO Reed Hastings has routinely identified HBO, which is owned by Time Warner, as the service’s most significant competitor (“Our goal is to become HBO before HBO becomes us”), yet outsiders could only speculate as to the veteran network’s value, let alone compare it to Netflix’s OTT business. With Time Warner’s 2013 10-k, we finally can1 – …

Via sarah hemar
more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

Yahoo's Tumblr First TV Ad Deal Is with Viacom

Yahoo's Tumblr First TV Ad Deal Is with Viacom | Storytelling discovery process | Scoop.it
Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programm...

Via MIP Markets
more...
No comment yet.
Rescooped by Tony Chow from Trends in Singapore
Scoop.it!

Life in 'misery city'

Life in 'misery city' | Storytelling discovery process | Scoop.it

Singapore's reputation as a wealthy, aspirational and hi-tech country ensures it attracts a great deal of foreign talent - so why is it labelled the world's least positive country?


Via Olive Ventures
more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

Introducing... 30 Digital Creatives to Know in 2015 - VideoInk

“Good story, in the end, is all that matters” is a quote we hear from our peers frequently. What’s often overlooked, however, is that the digital space has the same anatomy found in the films and TV series that Hollywood has been producing for decades. So why has it taken this long to recognize that a magnificent piece …

Via sarah hemar
more...
No comment yet.
Rescooped by Tony Chow from Content Marketing & Content Strategy
Scoop.it!

A 4-Step Guide to Finding Your Influencers | Zoomph

A 4-Step Guide to Finding Your Influencers | Zoomph | Storytelling discovery process | Scoop.it
If you want to put your Social Media marketing into overdrive, you must learn how to leverage influencer marketing. Yes, I said it. Influencer marketing is a

Via Stefano Principato
Tony Chow's insight:

@perfectguide #influencermarketing

 

 

more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

Pluto TV expands its programming lineup

Pluto TV, an OTT service, is adding Hulu and Shout TV to its growing list of channels

Via sarah hemar
more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

Twitter’s dream for TV: You will never watch alone

Twitter’s dream for TV: You will never watch alone | Storytelling discovery process | Scoop.it
Twitter's head of television, Fred Graver, admits that his sister is completely baffled by the social network. "She still doesn’t get why you would open up Twitter and watch a TV show," he told a packed audience at Quartz's event on the future of television in New York on Tuesday (March 18). And that's perhaps the...

Via sarah hemar
more...
No comment yet.
Rescooped by Tony Chow from TV Future
Scoop.it!

TV at the movies

TV at the movies | Storytelling discovery process | Scoop.it
With the repurposed miniseries Son Of God and the TV revival Veronica Mars appearing in theaters, the line between TV and movies seems ...

Via sarah hemar
more...
No comment yet.