Storytelling
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5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts | Storytelling | Scoop.it

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant...

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PR Insider: The Write Stuff - Telling the Story

PR Insider: The Write Stuff - Telling the Story | Storytelling | Scoop.it
Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.
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Demand More From Your Press Releases

Demand More From Your Press Releases | Storytelling | Scoop.it
By now it’s no secret that content is the cornerstone of today’s communications campaigns.  Interesting content fuels social media discussion, provides important fodder for search engines and it’s ...
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Every brand has a story - Brand Stories - New Age Brand Building

Every brand has a story - Brand Stories - New Age Brand Building | Storytelling | Scoop.it
Every brand has a story, does yours? I’m passionate about storytelling.  I’m even more passionate about brand marketing,  hence this site. This is an intro post around a theme that’ll form the backbone of this blog, namely: harnessing the magical power of storytelling and effective use of digital technology to humanise brands in a new [...]
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How To Tell Stories Others Want To Share

How To Tell Stories Others Want To Share | Storytelling | Scoop.it
Storytelling is a key factor in successful design, and content creation in general. Without telling some kind of story, there’s no way to get people excited about the content you have to share. Many times, however, people will lose interest in a story for a variety of reasons, which we’re ... Continue reading »
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Storytelling Is a Magical, Ruthless Discipline — TheLi.st @ Medium — Medium

Storytelling Is a Magical, Ruthless Discipline — TheLi.st @ Medium — Medium | Storytelling | Scoop.it
Last night Zadie Smith accepted the 2014 Moth Award at the annual Moth Ball Gala, held at Capitale in NYC.
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Brand Content and Storytelling Structure | Social Media Today

Brand Content and Storytelling Structure | Social Media Today | Storytelling | Scoop.it
Since the dawn of time, stories have contained the same key elements over and over - you know them, whether you're aware of it or not. Here's how you can put them into practice in branded content.
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3 ways to supercharge your Pinterest presence

3 ways to supercharge your Pinterest presence | Storytelling | Scoop.it
Stick to a schedule, note which special events or holidays are coming up, and give your followers good reason to repin your photos.
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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | Storytelling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
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Replay, Restart, and Try Again: Video Game Wisdom For The New Year

Replay, Restart, and Try Again: Video Game Wisdom For The New Year | Storytelling | Scoop.it
It is New Year’s resolution time. Time to re-evaluate and restart for the coming year. Video games can be your guide. Video games are like scripture for a new generation: part entertainment, part interactive experience, part persuasive storytelling.
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5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts | Storytelling | Scoop.it

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant...

more...
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Aligning Business Storytelling With What The Media Values

Aligning Business Storytelling With What The Media Values | Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
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Don't Just Tell A Story; Be A Narrative Architect

Don't Just Tell A Story; Be A Narrative Architect | Storytelling | Scoop.it
Storytelling is everywhere you look these days—and for good reason. Stories can transform the ways audiences engage with a brand and propel important messaging forward. But simply telling a single
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The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today

The Power of Story Telling: Content Strategy Tweaks Businesses Can Implement Today | Storytelling | Scoop.it
Creating unique and useful content is a great way for you to inform your clients and potential customers about your products or services.
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Four Mistakes You’re Probably Making When Telling Your Brand Story - LKR Social Media

Four Mistakes You’re Probably Making When Telling Your Brand Story - LKR Social Media | Storytelling | Scoop.it
The world is overcrowded with information. We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. Telling the right story about you and your business... [Read More]
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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Storytelling | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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Storytelling: An Emerging Niche In The WordPress Market | Elegant Themes Blog

Storytelling: An Emerging Niche In The WordPress Market | Elegant Themes Blog | Storytelling | Scoop.it
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Storytelling in Content Creation | Social Media Today

Storytelling in Content Creation | Social Media Today | Storytelling | Scoop.it
Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.”

This isn’t true, of course.
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PR’s answer to the classic storytelling arc

PR’s answer to the classic storytelling arc | Storytelling | Scoop.it
Many stories that communicators and PR pros tell aren’t compelling because they try to hide the tension, but there’s still a way to pull it off.
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Why Journalists Need to Think like Marketers, and Marketers Like Journalists

Why Journalists Need to Think like Marketers, and Marketers Like Journalists | Storytelling | Scoop.it
Changes in media consumption and distribution have big consequences for those who tell stories - whether it's news reporting or brand promoting. The relevant pr
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Tell Better Stories In 2014: Storytelling Insight From Margaret Atwood, Ricky Gervais, And Many More

Tell Better Stories In 2014: Storytelling Insight From Margaret Atwood, Ricky Gervais, And Many More | Storytelling | Scoop.it
Take a look back at the stories about stories published on Co.Create in 2013 including pearls of wisdom from Ricky Gervais Margaret Atwood a former...
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Brand Marketing Goes Wild: Facebook for the Dead - "What's HAppening" Blog

Brand Marketing Goes Wild: Facebook for the Dead - "What's HAppening" Blog | Storytelling | Scoop.it
Terence Yam from Hoffman's Hong Kong office explores an out-of-the-box brand marketing campaign held by the Museum of the Great War in France.
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