Storytelling
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Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years | Storytelling | Scoop.it
No one cares about your marketing goals. But everyone likes a good story.
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Storytelling | Scoop.it

"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?

  

SUMMARY: '[T]ransmedia storytelling' holds much promise in helping B2B marketers think more deeply about how they connect their marketing and communications efforts," writes Sam Ford. The distinctions between B2C and B2B transmedia were pondered at a conference by the Transmedia Branding Research Group, which came out of the Annenberg Innovation Lab at the University of Southern California. Ford writes that B2B marketing can be more reliant upon real people, and can be set in a real-world context. The B2B world can create interest in the people behind the scenes, and emphasize expertise, not just the product benefits.

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44Doors's curator insight, March 11, 2014 10:21 AM

Why not put your marketing content in a real-world context?

 

#SaturdayMorningStorytelling

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Seven Ways to Humanize Storytelling for Business & Brands | THE SOCIAL CMO Blog

Seven Ways to Humanize Storytelling for Business & Brands | THE SOCIAL CMO Blog | Storytelling | Scoop.it

Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt


I’ve been working with brands for 15+ years.   Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands.   As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective.    I’ve summarized the seven most prominent themes as follows...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 22, 2013 8:55 PM

Interesting to see the evolution of these business storytelling themes. Useful tips.