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The Narrative

The Narrative | storytelling | Scoop.it
We’re all suckers for great storytelling.
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A nice story about, well, stories. Almost like a little manifesto. Narratives makes us humans.

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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | storytelling | Scoop.it
Evolution of storytelling created for iversity.com.
Past and future os storytelling
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A nice infographic about the evolution of storytelling, which accentuates the fact that the story stays, no matter what happens in technology, it's just the ways we tell than relate to the stories that changes.

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Storytelling: What it is and why all social media managers must use it

Storytelling: What it is and why all social media managers must use it | storytelling | Scoop.it
This article tells you what social media storytelling is, why content strategists and social media managers must use it, and how to apply it in social networks.
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Practical examples and ideas for storytelling in social media, brand examples are the usual ones but a nice read nevertheless.

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6 TV Ads That Will Grip You With Their Story | Post Advertising, a Story Worldwide blog

6 TV Ads That Will Grip You With Their Story | Post Advertising, a Story Worldwide blog | storytelling | Scoop.it
Most TV ads are in and out of your life in 30 seconds, many of which are ignored or forgotten. To grip audiences, these six ads embraced brand storytelling.
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‘The Storytelling Animal,’ by Jonathan Gottschall

‘The Storytelling Animal,’ by Jonathan Gottschall | storytelling | Scoop.it
Make-believe is more than fun and games, Jonathan Gottschall says; it helps us navigate life’s complex social problems.
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A great review on the book, a few examples of the power of storytelling (myths, national epics) and how we as species are dependent on stories.

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Blog - Get Storied

Blog - Get Storied | storytelling | Scoop.it
Recent Blog Posts from Get Storied.  
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Great blog by a storytelling company Get Storied. Very inclusive approach and a cultural POV.

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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | storytelling | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...
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"Meaning is created between the tweets" Some great, forward and practical insight and advice on storytelling, especially on Twitter.

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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | storytelling | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.
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The best Super Bowl ads follow the dramatic structure. Also a few good points about hormones and neuroscience. 

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Ads Worth Spreading: 10 great ads from 2014 that communicate ideas

Ads Worth Spreading: 10 great ads from 2014 that communicate ideas | storytelling | Scoop.it
Today’s viewing audiences are far too sophisticated for advertisements full of fake doctors, the word “sale” flashing on repeat, and tight clothing on attractive models. Today, we want ads to actua...
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