Storytelling
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Tripping: Couches to Castles

Tripping: Couches to Castles | Storytelling | Scoop.it
We now proudly present the best travel blogs on the web: Tripping's Top Travel Blogs Awardees by category.
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Best travel blogs

 

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Infografía sobre storytelling

Infografía sobre storytelling | Storytelling | Scoop.it
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The art of storytelling in Business - marketing tips | Ronin Marketing

The art of storytelling in Business - marketing tips | Ronin Marketing | Storytelling | Scoop.it

...The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it. Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger. When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too. Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.

 

Brand storytelling isn’t new; companies have used advertising to evoke emotions through storytelling for years. However the landscape has changed, the digital revolution spurred new platforms, channels and devices through which to share and tell stories, opening up greater opportunities, but simultaneously greater challenges. How do you cut through the noise, get your stories heard and resonate with the consumer? Here are my top tips for the art of storytelling in business...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 3:30 PM

Here's a set of helpful tips for business storytelling.

Susan Milner's curator insight, November 22, 2013 4:24 PM

Storying is a great vehicle for non profits. Concentrate on one person's story which touches ones heart.

 

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Brand Storytelling Lessons from the Content 2020 Project

Brand Storytelling Lessons from the Content 2020 Project | Storytelling | Scoop.it
If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is goin...
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Interview with Jonathan Mildenhall, the mind behind Coca-Cola's Content 2020 Project. A collaborative effort.

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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Storytelling | Scoop.it
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
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How to tell a brand's story in an engaging manner

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