Storytelling
27 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Juan Manuel Montoro
Scoop.it!

Piecing Together Narratives From the 0′s and 1′s: Storytelling in the Age of Big Data - CIO Journal.

Piecing Together Narratives From the 0′s and 1′s: Storytelling in the Age of Big Data - CIO Journal. | Storytelling | Scoop.it
We have to learn how to deal with the very messy world of big data, and how to best apply our learning to make good decisions and predictions, writes CIO Journal Columnist Irving Wladaswky-Berger. Everything else being equal, stories are our preferred way of absorbing information
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

Financial Storytelling

Financial Storytelling | Storytelling | Scoop.it
I've joked before with you about how my job as a financial advisor is as much about psychology, therapy, and counseling as it is about money advice. Because no
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Digital Storytelling Tools, Apps and Ideas
Scoop.it!

Top 6 Best Platforms for Digital Storytellers

Top 6 Best Platforms for Digital Storytellers | Storytelling | Scoop.it
Our ancestors used it to preserve history; sometimes even drawing images on cave walls and rocks to support their narratives. Kids before grew up telling

Via Cindy Rudy
more...
Dominique Taste's curator insight, March 5, 6:28 AM
Une sélection de 6 plateformes digitales, variées et faciles à utiliser pour organiser votre contenu du simple témoignage à un storytelling plus complexe 
Scooped by Juan Manuel Montoro
Scoop.it!

‘Cake’: Of realistic style and poetic storytelling

‘Cake’: Of realistic style and poetic storytelling | Storytelling | Scoop.it
The sound of a film is as important as the image. The finest film scenes in the history of cinema owe both to visual and aural excellence, and in equal measure; indeed, they do not allow the separation of sound and image. Sound design and engineering can make or break a film. Sound engineering has …
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Digital Storytelling Tools, Apps and Ideas
Scoop.it!

Digital Storytelling Wheel for Teachers ~ Educational Technology and Mobile Learning

Digital Storytelling Wheel for Teachers ~ Educational Technology and Mobile Learning | Storytelling | Scoop.it

Via Cindy Rudy
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

These are the '10 emerging markets of the future'

These are the '10 emerging markets of the future' | Storytelling | Scoop.it

A new report from BMI Research has identified the countries that are set to become new drivers of economic growth over the next 10 years. BMI estimates that these countries will cumulatively add $4.3 trillion to global GDP by 2025 — roughly the equivalent of Japan's current economy.

Juan Manuel Montoro's insight:
Bangladesh, Egipto, Indonesia, Kenya, Birmania, Nigeria, Pakistán, Filipinas y Vietnam. Países a los que habría que darle bola en los próximos años 
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Just Story It
Scoop.it!

12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Storytelling | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

Via Dr. Karen Dietz
more...
Dr. Karen Dietz's curator insight, September 1, 2015 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Juan Manuel Montoro from Content Marketing & Content Strategy
Scoop.it!

How To Write A Case Study

How To Write A Case Study | Storytelling | Scoop.it
Knowing how to write a case study can drive tremendous results for your inbound marketing. Not only do we see our biggest traffic spikes when we publish new case studies, but leveraging case studies…

Via Stefano Principato
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Public Relations & Social Marketing Insight
Scoop.it!

17 Smart Ways B2B Marketers Can Use Pinterest

17 Smart Ways B2B Marketers Can Use Pinterest | Storytelling | Scoop.it

Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create.

 

If you’ve been reading our series of blog posts about Pinterest, you already know how to set up your account fast and you’ve discovered some of the ways content marketers can use Pinterest. But now we’re going to focus specifically on B2B marketers, since your goals on Pinterest are unique. So here’s a list of 17 ways B2B marketers can use Pinterest, with examples to inspire you to get pinning...


Via Jeff Domansky
more...
Marco Favero's curator insight, January 12, 2015 3:28 PM

aggiungi la tua intuizione ...

Iordache Petrica's curator insight, January 13, 2015 5:49 AM

adăugați înțelegere ta ...

WebEasy's curator insight, January 13, 2015 3:27 PM

So helpful and creative! Going to have fun designing this in the months to come.

Rescooped by Juan Manuel Montoro from Educación a Distancia y TIC
Scoop.it!

La rueda de la pedagogía (Padagogy Wheel) de Allan Carrington traducida al español!

La rueda de la pedagogía (Padagogy Wheel) de Allan Carrington traducida al español! | Storytelling | Scoop.it
Desde hace varios años han aparecido interesantes modelos de aplicación de la Taxonomía de Bloom, la mayoría muy buenos pero casi todos en inglés. Entre todas esas adaptaciones sin duda las del Dr....

Via L. García Aretio
more...
Enrique Adolfo Simmonds Barrios's curator insight, December 15, 2014 5:38 PM

#Bloom #Taxonomía

Francisco Morfin's curator insight, February 5, 2015 1:21 PM

Me gusta el montón de cosas para elegir

Pongo's curator insight, October 25, 2016 10:12 AM
Este cuadro  incluye la taxonomía de Bloom con actividades y aplicaciones tecnológicas para su ejercicio. 
Rescooped by Juan Manuel Montoro from Just Story It
Scoop.it!

Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Storytelling | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]

Via Dr. Karen Dietz
more...
Dr. Karen Dietz's curator insight, September 3, 2014 12:50 PM

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Juan Manuel Montoro
Scoop.it!

Inspiring a storyteller: What A+E Networks CEO reads - Fortune

Inspiring a storyteller: What A+E Networks CEO reads - Fortune | Storytelling | Scoop.it
Inspiring a storyteller: What A+E Networks CEO reads
Fortune
Nancy Dubuc, president and CEO of A+E Networks, is the ultimate storyteller: She decides which tales make good television. Dubuc joined A+E Networks in 1999 as a programming executive.
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Transmedia: Storytelling for the Digital Age
Scoop.it!

What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | Storytelling | Scoop.it

 

 


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, August 26, 2014 5:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 2014 8:27 AM

Interesting article - worth a read!

Scooped by Juan Manuel Montoro
Scoop.it!

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research | Storytelling | Scoop.it
Skyword CMO Tricia Travaline joins Clare McDermott of Mantis Research and Chief Content Officer magazine to discuss content marketing today.
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research | Storytelling | Scoop.it
Skyword CMO Tricia Travaline joins Clare McDermott of Mantis Research and Chief Content Officer magazine to discuss content marketing today.
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

The Emotional and Visual Power of Dance in Brand Storytelling

The Emotional and Visual Power of Dance in Brand Storytelling | Storytelling | Scoop.it
These three very different brands have used dance as an innovative brand storytelling technique to engage audiences across channels.
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Tourism Storytelling, Social Media and Mobile
Scoop.it!

6 Things Alfred Hitchcock Can Teach You About Writing

6 Things Alfred Hitchcock Can Teach You About Writing | Storytelling | Scoop.it
“ Alfred Hitchcock was an English film director and producer who worked closely with screenwriters on his films. The master storyteller, born 13 August 1899, died 29 April 1980.”

Via Shannon Bolithoe , Penelope, Jim Lerman, Andrea Rossi
more...
Penelope's curator insight, August 16, 2016 12:44 PM
Alfred Hitchcock had the scream theme down pat. These tips, however, could apply to any writing genre to give it a new heartbeat. Great ideas!

***This review was written by Penelope Silvers for her curated content on "Writing Rightly" ***

Rescooped by Juan Manuel Montoro from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels | Storytelling | Scoop.it

Learn why you should get started on a new, unsaturated marketing channel today.


Via Kamal Bennani
more...
sordinicomp's comment, July 20, 2016 10:51 PM
Thats sweet
Rescooped by Juan Manuel Montoro from Digital Storytelling
Scoop.it!

The Psychology of Storytelling: Implications for brands and experiential marketing

The Psychology of Storytelling: Implications for brands and experiential marketing | Storytelling | Scoop.it
THE BEGINNING OF THIS FASCINATING STORY... Humans are members of the primate family, a large and diverse group of mammals of very ancient lineage. We belong to that subgroup of primates known as the catarrhines, the Old World monkeys and apes. We share with these monkeys and apes a deep sociality that is predicated on relatively (by comparison…

Via José Carlos
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Strengthening Brand America
Scoop.it!

Place Brand Architecture

Place Brand Architecture | Storytelling | Scoop.it

“Sign Up Today!!! Receive our newsletter for more marketing insights.”


Via Ed Burghard
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Content Marketing & Content Strategy
Scoop.it!

29 Tips on How to Succeed With Your Instagram Marketing – Infographic

29 Tips on How to Succeed With Your Instagram Marketing – Infographic | Storytelling | Scoop.it
Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. A…

Via Stefano Principato
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

10 Nearly Perfect Movies, And What They Teach Us About Storytelling

10 Nearly Perfect Movies, And What They Teach Us About Storytelling | Storytelling | Scoop.it
Maybe there's no such thing as a perfect movie. It's usually enough of a miracle that a movie gets made. But every once in a while, a movie manages to tell a great story without a brush stroke noticeably out of place. Here are 10 nearly perfect movies, and what they teach us about storytelling.
more...
No comment yet.
Scooped by Juan Manuel Montoro
Scoop.it!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Storytelling | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process? Transmedia Storytelling is here to save the day!
more...
No comment yet.
Rescooped by Juan Manuel Montoro from Public Relations & Social Marketing Insight
Scoop.it!

10 Free Twitter Tools for The Social Marketing Jungle - SocialBro

10 Free Twitter Tools for The Social Marketing Jungle - SocialBro | Storytelling | Scoop.it

What is Indiana Jones without his whip? A sweaty man with a hat who probably fell down a hole. We don’t need more of those, he probably wouldn’t be a great archaeologist either. His tools help him do a variety of tasks that no man or woman could do alone. Likewise, any marketer would tear their hair out if they tried to manually do all that was needed to fully optimize their social media channels. If you want to be the hero of Twitter Marketing on a budget, you need a thoughtfully chosen rucksack of free Twitter tools.We’ve searched high and low to find you free Twitter tools, or ones that have a free option, that can seriously streamline the time you spend on social media....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 5, 2014 10:50 AM

Social Bro shares 10 free Twitter tools that should make that job a little easier.

Scooped by Juan Manuel Montoro
Scoop.it!

Discover The Power Within You: Storytelling and Content Marketing - Business 2 Community

Discover The Power Within You: Storytelling and Content Marketing - Business 2 Community | Storytelling | Scoop.it
Business 2 Community
Discover The Power Within You: Storytelling and Content Marketing
Business 2 Community
I finally saw her message and read the title of the webinar,”Digital Storytelling and Content Marketing”.
more...
No comment yet.