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L'art de raconter des histoires pour valoriser l'image d'une marque
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Rescooped by Bad Spoon from Just Story It!

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Storytelling |

"On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.


I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."

Via Dr. Karen Dietz
Bad Spoon's insight:

Un excellent exemple de l'impact du storytelling dans les présentations business

Brooke Foederer's curator insight, November 14, 2013 10:18 AM

For some time now students and most business professionals prepare for professional presentations by creating a PowerPoint. The PowerPoint is used as a visual aid throughout the presentation and guide for the presenter. PowerPoint’s can be creative and do create a visual. But, is this really the best way to get your message across? Paul Smith, the associate director of Procter & Gamble's market research, had 20 minutes to persuade the CEO and his managers on new marketing research techniques. To do so, Smith created a large PowerPoint presentation with more than 30 slides. He filled the presentation with all of the correct information and visuals. But, on the morning of the presentation, Smith became concerned when the CEO did not look at the PowerPoint screen once. Smith had started to think the CEO was uninterested in his pitch. He soon realized that the CEO was just more interested in what he had to say, rather than follow the PowerPoint slides like the rest of the group. Smith came to the conclusion that the CEO had more interest in what he really wanted to hear him and not see what his slides looked like. Although there are many different types of social media tools available today, it can sometimes be hard to get your message across through a PowerPoint or Prezi. In the article, author Dennis Nishi stated, "That's why companies such as FedEx, Kimberly-Clark and Microsoft are teaching executives to tell relatable stories as a way to improve workplace communication." According to experts, story telling is a tool that is much more useful than PowerPoint presentations. "Storytelling can also be used on a day-to-day basis to sell ideas to one person or a hundred. But being an effective storyteller requires preparation." There are many who think that discussing information numbers may understand means that everyone else will understand too. For example, speaking to a group of individuals from many different sections of a company. By telling a story related to what you are trying to sell and putting into terms that everyone could understand, this will make things much easier for you in the long run. In our book Adventures in Public Relations: Case Studies and Critical Thinking, chapter 10 revolves around cross-cultural and international relations. The way a message is sent and received when two different cultures come together is crucial. Using storytelling when communicating information in international relations can be a lifesaver. By researching the international culture, international stories and values related to those you are trying to sell to, your idea could be much better understood. In the end, I would like to conclude this review with a quote that I think serves great purpose to story telling and intercultural relations. “The way people communicate varies widely between, and even within, cultures.” (Guth & Marsh, 218)


Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

Rescooped by Bad Spoon from FORMATION CONTINUE!

7 avantages de l’orateur qui utilise le storytelling

7 avantages de l’orateur qui utilise le storytelling | Storytelling |
Vous avez entendu dire qu'il est bon de raconter des histoires et que le storytelling est une compétence recherchée parmi ceux qui souhaitent se former à la prise de parole en public, mais pourquoi ?

Via Mickael Ruau
Bad Spoon's insight:

7 excellentes raisons de se mettre au storytelling, pour ceux qui ne seraient toujours pas convaincus

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Rescooped by Bad Spoon from The Business Presenter!

The Nouvelle Cuisine of Business Presentations

The Nouvelle Cuisine of Business Presentations | Storytelling |
“A good story is like a well-plated dish. It follows a recipe with a few ingredients that all blend together. The result is a delight for the eyes, the ears and the brain.

Via Thomas Faltin, Warwick John Fahy
Warwick John Fahy's curator insight, October 22, 2013 2:48 AM

Less is more when it comes to effective conversations

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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Bad Spoon's insight:

Excellente présentation SlideShare sur la puissance du Storytelling pour le référencement

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