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The $$$ in Biz Storytelling: Marrying Companies and Content

The $$$ in Biz Storytelling: Marrying Companies and Content | Storytelling Age | Scoop.it
The New York-based company Contently has developed a roster of writers and journalists for hire and a software application that helps companies tell their own stories.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 13, 2013 9:46 AM

Here's the inside story about the New York based company Contently who write stories for companies as a business-building content strategy.


And they've been doing just fine, thank you very much! As one of the owners says in this excerpt, "A number of other nascent companies are rushing into the space, but Contently has a leg up because it is already there. Mr. Snow says the company revenue is up 300 percent over the last two years and should pass $10 million annually sometime early next year. Mr. Coleman says he thinks he and his co-founders are building a business, not riding a trend."


If you've ever wondered if business storytelling is a 'trend' or is more bother than it's worth, I hope this article opens your eyes :)) There's gold in them there hills!


"This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Future of Brand Engagement

The Future of Brand Engagement | Storytelling Age | Scoop.it
Register today for our Future Of Brand Marketing Webinar (Nov 26) http://t.co/OwxQBwrCwa #FutureBrand
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WHY MILLENNIALS MUST BELIEVE

WHY MILLENNIALS MUST BELIEVE | Storytelling Age | Scoop.it
We become what we believe. This has been my experience in life. I have not necessarily led an easy or privileged life growing up, but I now live a life filled with blessing, good fortune and favor.
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Think of storytelling before responsive design

Think of storytelling before responsive design | Storytelling Age | Scoop.it
I’m currently reading Experience Design book from Patrick Newbery and Kevin Farnham who are the CSO and CEO of a design/… (A brilliant advocation for digital storytelling, content strategy and UX-design.
Mona Dîrțu's insight:

Here's why: "[...] our attention spans, as humans, have decreased from 12 to 8 seconds in the last twelve years [...] and even the goldfish have an ability to concentrate longer than us". 

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2013: The Year of the Short Story

2013: The Year of the Short Story | Storytelling Age | Scoop.it

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Mona Dîrțu's insight:

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So Many Stories to Tell for Met's Digital Chief - New York Times

So Many Stories to Tell for Met's Digital Chief - New York Times | Storytelling Age | Scoop.it
So Many Stories to Tell for Met's Digital Chief
New York Times
A professor of digital journalism at Columbia since 1993 and dean of student affairs from 2008 through 2012, Mr.
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The five food groups of content marketing success | @HeinzMarketing

The five food groups of content marketing success | @HeinzMarketing | Storytelling Age | Scoop.it

This analogy was new to me until earlier this month when Jason Miller from LinkedIn shared it at a content marketing summit in San Francisco. He created this while at Marketo, and for anyone struggling to create the right mix of content types it’s a great set of basic guidelines.

Don’t take this too literally, it’s not a pyramid and can’t guarantee long life, but worth checking out....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2013 4:37 PM

Fun read!

Alison D. Gilbert's curator insight, November 21, 2013 8:37 PM

The Marketing TV Dinner, five food groups of content marketing. The Standard American Marketing Diet.