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10 Best Books for Learning the Art of Business Storytelling | Story Bistro

10 Best Books for Learning the Art of Business Storytelling | Story Bistro | storytelling | Scoop.it

"There are scads of blog posts and books out there all telling you WHY storytelling is so important.  But HOW the heck do you tell a great story? That’s the $20,000 question.


It’s a question I attempt to answer here on this blog. And it’s the study of millions of writers, poets, marketers, speakers, and teachers across the globe. If you’d like to join them and learn more about HOW to tell a great story (and how to keep at it when you start to doubt yourself), here are my top book recommendations for you."

 

Read the full article to find the list and links to 10 books to get you started on the path to telling a compelling business story.


Via Kim Zinke (aka Gimli Goose)
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10 Best Books for Learning the Art of Business Storytelling | Story Bistro

10 Best Books for Learning the Art of Business Storytelling | Story Bistro | storytelling | Scoop.it

"There are scads of blog posts and books out there all telling you WHY storytelling is so important.  But HOW the heck do you tell a great story? That’s the $20,000 question.


It’s a question I attempt to answer here on this blog. And it’s the study of millions of writers, poets, marketers, speakers, and teachers across the globe. If you’d like to join them and learn more about HOW to tell a great story (and how to keep at it when you start to doubt yourself), here are my top book recommendations for you."

 

Read the full article to find the list and links to 10 books to get you started on the path to telling a compelling business story.


Via Kim Zinke (aka Gimli Goose)
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The Hero's Journey - On Story Structure

The Hero's Journey - On Story Structure | storytelling | Scoop.it

In the past few posts I've discussed the themes and motifs that are prevalent in mythic stories. This time I want to discuss something even more fundamental, though inextricably linked - mythic structure. As mythologist, Joseph Campbell asserted, stories wear countless costumes yet there is a fundamental commonality between them. Over time the costumes of stories have changed and certainly in western culture, stories are presented in a more complicated way than they once were. Frequent jumping between scenes and characters, and the juggling of time elements in plots presupposes a sophisticated audience with highly developed decoding skills. However, according to Christopher Vogler in The Writer's Journey, the fundamental structure of stories hasn't changed. Though sometimes more difficult to identify, there is still a three-fold structure in story, as well as the basic components of change and conflict. No matter then, how sophisticated our storytelling has become there remains a basic structure to storytelling that can be traced right back to the earliest stories - and by implication, to blueprints of humanity's common psychology.

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What Does Business Storytelling Strategy Look Like? | Medium - David Butler

What Does Business Storytelling Strategy Look Like? | Medium - David Butler | storytelling | Scoop.it

"The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver effective storytelling. Regardless of B2B or B2C, we marketer’s are on the hook to put strategy into our content marketing.

 

But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it?"

 

Read the full article to find out more about this summary of what business storytelling strategy looks like:

When done right you see the same person, purpose, and program in every piece of content.The different pieces of content are complimenting each other, telling the same story.
Via Kim Zinke (aka Gimli Goose)
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Storytelling in B2B marketing: how to use a three-act structure - Radix

Storytelling in B2B marketing: how to use a three-act structure - Radix | storytelling | Scoop.it
We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.
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Kurt Vonnegut on the Shapes of Stories and Good News vs. Bad News

Kurt Vonnegut on the Shapes of Stories and Good News vs. Bad News | storytelling | Scoop.it
"The truth is, we know so little about life, we don't really know what the good news is and what the bad news is."
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Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code

Credit and Attribution Are Fantastic Untapped Resources for Discovery, Not Duties: Maria Popova and The Curator's Code | storytelling | Scoop.it

Robin Good: Maria Popova has just launched a classy and laudable initiative, focused on increasing awareness and in highlighting the importance of honoring always where or via who you have got to a certain article, report, video or image.

Credit and attribution are not just a "formal" way to comply with rules, laws and authors but an incredibly powerful emebddable mechanism to augment findability, discovery, sinergy and collaboration among human being interested in the same topic.

She writes: "In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency.

A form of authorship, if you will.

Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights."

For this purpose Curator's Code was created.

Curator's Code is first of all "a movement to honor and standardize attribution of discovery across the web" as well as a web site where you can learn about the two key types of attribution that we should be using:a) Via - which indicates a link of direct discoveryb) Hat tip - Indicates a link of indirect discovery, story lead, or inspiration.

Each one has now a peculiar characterizing icon that Curator's Code suggests to integrate in your news and content publication policies.

Additionally and to make it easy for anyone to integrate these new attribution icons in their work, Curator's Code has created a free bokkmarklet which makes using proper attribution a matter of one clic.

Hat tip to Maria Popova and Curator's Code for launching this initiative.

Whether or not you will sign Curator's Code pledge, become an official web site supporting it, or adopt its bookmarklet instantly is not as important as the key idea behind it: by providing credit and attribution to pieces of content you find elsewhere, you not only honestly reward who has spent time to create that content, but you significantly boost the opportunity for thousands of others to connect, link up to, discover and make greater sense of their search for meaning.

Read Maria Popova introductory article to Curator's Code: http://www.brainpickings.org/index.php/2012/03/09/curators-code/

How to use the Curator's bookmarklet: http://vimeo.com/38243275

Healthy. Inspiring. 9/10

Curator's Code official web site: http://curatorscode.org/

N.B.: Too bad that the Curator's Code bookmarklet doesn't work with Scoop.it, as the one excludes the other. But you could save the two codes for the special attribution characters in a text note and copy and paste whicever you need. Given the need for simplicity and integration this is not an ideal solution but I am sure that between Maria and Guillaume at Scoop.it they will find a way to make this work easily for all. Maria and Guillaume: what do you say?


Via Robin Good
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Beth Kanter's comment, March 11, 2012 1:01 PM
Thanks Robin for sharing and curating this article with your summary. I discovered it via Barbara Bray's collection where she had re scooped your scoop -- [and if following the curator's code added a via]. I came over here to rescoop (with a via!) because you are the original source and one of the links was broken (you corrected it and added an update) thus reminding me the importance of going to the original source. Here on scoop.it you can just follow the trail of the rescoop icon.

I am disappointed that the bookmarklet doesn't work together with the scoop.it one - but it would be great to have it integrated. Now to figure out how to rescoop it with the characters.
Robin Good's comment, March 11, 2012 1:12 PM
Hi Beth, thanks for your kind feedback. I was just out today for a video interview with Nancy White here in Rome, and she mentioned you as someone she likes for your ability to curate and make sense of things.

Re the integration of the curators' code icons, I have received feedback from Guillaume De Cugies of Scoop.it that he has been exchanging with Maria Popova and that he is looking with her for a way to integrate the two.

For now you can simply install the Curators' Code bookmarklet and use the "via"<a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x1525;</a> or hat tip <a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >&#x21ac;</a> icons by copying and pasting their code into your scoops manually. The problem, at least for me is, that the scoop.it editing window is in the same position where the Curators' Code bookmarklet is and therefore I can't see both at the same time.

In any case I think it would be trivial for Scoop.it or any other tool to integrate such buttons directly into their system without having us to use two different tools for one task.
Dr. Karen Dietz's comment, March 11, 2012 9:36 PM
Many thanks Robin for the help! Somehow I missed the article -- computer fatigue probably :) I read it earlier today and look forward to using the codes. I'm thrilled to hear that scoop.it is looking into integrating them into the platform. Thanks for keeping us updated on this new, and important twist, for curating. Cheers -- Karen
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Story Structure Diagrams - Ingrid Sundberg

Story Structure Diagrams - Ingrid Sundberg | storytelling | Scoop.it
Yes, it’s true, I’ve had story structure on the brain. I’ve also recently joined pinterest (of which I immediately became addicted). But there’s a happy side effect of these two obsessions… this post!

Via Marlise Santos
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Narrative

Narrative | storytelling | Scoop.it
Stories are special: we relate to them emotionally, directly, we feel and hear them with our hearts and souls. Stories engage us in ways that elude straight facts.

Via Ana Cristina Pratas
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Nadene Canning's comment, August 19, 2013 11:36 AM
Love this : "The co-creation of meaning is the building of a shared narrative"
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Karen Woodward: The Structure of a Short Story

Karen Woodward: The Structure of a Short Story | storytelling | Scoop.it
Over the next five posts I will talk about what I see as the five major parts of a short story's structure. These are: The Introduction, The First Complication, The New Plan, The Major Setback, The Climax.
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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | storytelling | Scoop.it
“Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!”

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Dr. Karen Dietz
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Elizabeth Rogers's curator insight, April 2, 2015 2:53 PM

TAKE A LOOK AT ALL THE DIFFERENT TYPES OF STORY STRUCTURE DIAGRAMS. WHICH LOOKS MOST LIKE THE ONE WE HAVE DONE IN CLASS?

Nathan Schultz's curator insight, November 25, 2015 6:10 PM

A more humerous link, this article uses various funny graphics to explain the basics of plot, character arcs, four act structures, ect.  Interesting because it using a newer medium to better explain an old medium.

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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | storytelling | Scoop.it
“ To win people over, create tension between the status quo and a better way.”
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Ian Berry's curator insight, March 23, 2015 10:51 PM

I am a big fan of Nancy Duarte and this blog and the accompanying series are well worth a read. All change champions are great story tellers

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Storytelling Essentials for Content Marketing Video

Storytelling Essentials for Content Marketing Video | storytelling | Scoop.it
Storytelling Essentials within the 3-Act Structure for Content Marketing Video
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Watch Kurt Vonnegut demystify story structure with a fairy tale and a piece of chalk

Watch Kurt Vonnegut demystify story structure with a fairy tale and a piece of chalk | storytelling | Scoop.it
Exploring the art and craft of story
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Maria Popova: In a new world of informational abundance, content curation is a new kind of authorship

Maria Popova: In a new world of informational abundance, content curation is a new kind of authorship | storytelling | Scoop.it
Maria Popova is the editor of Brain Pickings, a curation of “cross-disciplinary interestingness” that scours the world of the web and beyond for share-worthy tidbits. Last week, Megan Garber wrote an excellent piece on whether Twitter is speech or text. Yet despite a number of insightful and timely points, I’d argue there is a fundamental flaw with the very dichotomy of the question. While Twitter can certainly be both, it’s inherently neither. And trying to classify it within one or both of these conventional checkboxes completely misses the point that we might, in fact, have to invent an entirely new checkbox.
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6 Rules For Great Storytelling, From A Moth&Approved Master Of The Form - Fast Company

6 Rules For Great Storytelling, From A Moth&Approved Master Of The Form - Fast Company | storytelling | Scoop.it
Moth storytelling champ Margot Leitman has been hired by Facebook and others to help them learn how to spin a yarn. These are her rules.
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Narrative writing

Why do we tell so many stories? What makes a great narrative?

Via José Carlos, Cristina Reyes
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Story Structure Charts

Story Structure Charts | storytelling | Scoop.it
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.

Via Ariana Amorim
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