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The UX Portfolio: Telling Your Story

The UX Portfolio: Telling Your Story | Storytelling | Scoop.it

How do you tell your story? If you’re uncertain, here are a few ideas that may help.

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Story Telling: Why It Ramps Up Your Persuasion Power | Psychotactics Zingers

Story Telling: Why It Ramps Up Your Persuasion Power | Psychotactics Zingers | Storytelling | Scoop.it

Story telling creates the maximum impact because it has the power of rhetoric, facts and statistics without the downside of concealing data. So let’s look at a real example. This story is being told by Debbie Perkins from Pazon Ignitions.

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Le Story telling est mort, vive l’Emotional Writing

Le Story telling est mort, vive l’Emotional Writing | Storytelling | Scoop.it
Les marques vont devenir des « êtres » sensibles à manier avec précaution où chacun va s’orienter en fonction des affinités qu’il ressent mais surtout leur façon de s’investir dans le quotidien et la « real life ».
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Social Media Content Calendar Inspiration: Nike Facebook Story Telling

Social Media Content Calendar Inspiration: Nike Facebook Story Telling | Storytelling | Scoop.it

Content Inspiration: Nike Shows What You Can Do with Facebook Timeline Real Estate http://t.co/MCzSbQrcA1

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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Storytelling | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.

 

This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen.People buy the Why of your product/service, not the What (features).Embody the "what can I give?" perspective.Focus on creating fabulous experiences for customers/clients.Know and communication your purpose -- get clear on that.

 

Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!

 

Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.

 

Now go read the full article for all the other insights to be gained here :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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How Telling a Good Story is Key to Your Company’s Success | Bikini Marketing

How Telling a Good Story is Key to Your Company’s Success | Bikini Marketing | Storytelling | Scoop.it

If you ask an expert marketer how to engage an audience, most will say, “Tell a story.” But a story about what? Superheroes? Overcoming adversity? Rags-to-riches? Improving the world? And how does your company fit into the story? Is it the protagonist? The trusty sidekick?

 

The best stories are simple. They connect with the audience. They engage them. Make them laugh, possibly make them cry. Inspire them.But stories about big equipment? Or plastics? Spare parts? How on earth do you make that story interesting? Keep it simple. A lot of times people don’t like stories not because they’re boring, but because they’re complicated. Even the most complex topics have a simple foundation....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2013 12:42 PM

Storytelling and the KISS principle. Keep it simple.

Rescooped by Jean Delanoy from Digital-News on Scoop.it today
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How Telling the Story Behind Your Business Can Transform It

How Telling the Story Behind Your Business Can Transform It | Storytelling | Scoop.it
Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses.

Via Thomas Faltin
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