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Twitter relaunches Twitter for Business – see what you can do in 140 characters

Twitter relaunches Twitter for Business – see what you can do in 140 characters | Storyism* | Scoop.it
http://www.youtube.com/watch?feature=player_embedded&v=BGirUZq1WtQ Twitter has relaunched Twitter for Business on Monday, helping businesses learn how best to incorporate Twitter into their promotional campaigns.
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See what campaigns can be achieved with just a 140 character limit and some creativity

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Sesame Street is the first non-profit to celebrate 1 billion views on YouTube

Sesame Street is the first non-profit to celebrate 1 billion views on YouTube | Storyism* | Scoop.it
http://www.youtube.com/watch?v=0sEUdmtyJ3U The Count von Count, Sesame Street's monster who loves to count, has just released a new video today marking Sesam
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Congratulations, Sesame Street - you make the world a better place!

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The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter

The urban Twictionary: how to tweetup, twurvey, and twantrum on Twitter | Storyism* | Scoop.it
Did you know that the act of being addicted to Twitter is referred to as being 'attwicted'?
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Add your own at Twittonary.com

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Twitter launches advertising API with Adobe, HootSuite, Salesforce.com, SHIFT and TBG Digital as partners

Twitter launches advertising API with Adobe, HootSuite, Salesforce.com, SHIFT and TBG Digital as partners | Storyism* | Scoop.it
Leader of real time social media information Twitter has finally opened up its advertising API (Ad Application Program Interface), allowing 5 specific launch partners to optimise social media advertising campaigns for clients similar to what is...
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Twitter's newly released Ads API will let marketers work smarter through third-party tools to control, purchase, and manage their advertisements on the social network 

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Did Monday’s Burger King Twitter hack actually work as a positive for the brand?

Did Monday’s Burger King Twitter hack actually work as a positive for the brand? | Storyism* | Scoop.it
On Monday Burger King's official Twitter account in the US was hacked. Cyber pranksters changed the company's logo to that of McDonalds, with a description
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Will PR agencies now consider staged account hacking after Burger King's recent spike in Twitter followers?

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Budweiser will ‘Celebrate Chinese New Year Around The World’ from Times Square

Budweiser will ‘Celebrate Chinese New Year Around The World’ from Times Square | Storyism* | Scoop.it
This weekend, Budweiser is counting down Chinese New Year in New York City's Times Square with a campaign set to welcome the Year of the Snake. Chinese
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Budweiser will be spreading cheer(s) in NYC's Times Square from tomorrow - Happy Chinese New Year, everyone! 

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Twitter wins the Super Bowl and Oreos feature bright, but Facebook loses footing

Twitter wins the Super Bowl and Oreos feature bright, but Facebook loses footing | Storyism* | Scoop.it
The recent XLVII Super Bowl saw a massive increase in the use of social media, with the best advertisers ready and waiting to respond in real time to second
Storyism.net's insight:

It’s no secret that the real winner of the Super Bowl was Twitter. Not only were there 24 million social media conversations, but hashtags were mentioned in 26 of 52 commercials, a 300% increase from last year says marketing analytics company Networked Insights.

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Step into Downton Abbey thanks to Super Nintendo game spoof

Step into Downton Abbey thanks to Super Nintendo game spoof | Storyism* | Scoop.it
Fans of the hugely successful British period drama Downton Abbey have at one point no doubt dreamt of stepping through the imposing front doors and being in
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It's too easy to parody Downton Abbey - have a look at some of the most popular ones here.

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New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries

New awards ‘The Digitals’ set to spark global digital marketing and ecommerce industries | Storyism* | Scoop.it
Need some shiny new trophies for your office? The Digitals have arrived. Launched yesterday in London, The Digitals is a new global awards program jointly c
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Econsultancy and new media age have joined forces to create new global awards for 2013

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Brazilian retailer ‘Reserva’ uses real robbery footage to create sales frenzy advertising

Brazilian retailer ‘Reserva’ uses real robbery footage to create sales frenzy advertising | Storyism* | Scoop.it
http://www.youtube.com/watch?v=q3k_dM22Pas When life hands you lemons, what do you do? Make an ad out if it, says 32 year old Brazilian menswear entrepreneu
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Three thieves go into a store. And the CEO makes an ad out of them...

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This Digital Marketing Tube Map is a great guide to help with internet marketing tactics

This Digital Marketing Tube Map is a great guide to help with internet marketing tactics | Storyism* | Scoop.it
The London Underground celebrates 150 years this January, and Hallam Internet has used its birthday for inspiration to create a great Digital Marketing Tube
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New in cheats & tips - this is a great resource for content marketers...

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Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012

Just Google it: Google Zeitgeist shows us what the world wanted to search in 2012 | Storyism* | Scoop.it
http://www.youtube.com/watch?v=xY_MUB8adEQ When it comes to brands, two of the biggest piqued our curiosity in 2012 - Apple and Red Bull.
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Actually, Google - your Zeitgeist for 2012 only shows what American users searched for. On google.com. In English...

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Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program

Tumblr directs brands to favourite agencies in new ‘A-List’ Partnership Program | Storyism* | Scoop.it

 

In response to growing interest from brands, Tumblr has launched an A-List Partnership Program in an effort to enable brand storytelling to be the best it can be on the social blogging site.

 

The A-List is a a group of advertising, creative, and media agencies, plus technology providers and theme specialists that include the likes of BBH, Carrot Creative, Poke, Social@Ogilvy, and 360i.

 

>> Click for the full story.

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Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty

Agency: Grey London crowns Kate Moss, Victoria Beckham, Tinie Tempah as royalty | Storyism* | Scoop.it
The Grey London agency has finished adding the final touches to their campaign for The Sunday Times in the UK, crowning celebrities Kate Moss as Queen Elizabeth
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Fashion royalty taken literally

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Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed

Win a trip to Paris: Mercedes-Benz invites your photos via Instagram and #Untamed | Storyism* | Scoop.it
http://www.youtube.com/watch?v=EJX-A4MFBm8 The latest global brand storytelling campaign that taps into the creative value of Instagram is German car manufacturer Mercedes-Benz.
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Anyone can enter, so get an Instagram account! Note that Mercedes-Benz' hospitality only goes as far as giving your photos a trip to Paris...

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TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge

TED Initiatives: TED announces winners of the 2013 Ads Worth Spreading challenge | Storyism* | Scoop.it
http://www.youtube.com/watch?v=vDGrfhJH1P4 TED (Technology, Entertainment, Design), the global non-profit who showcases 'ideas worth spreading' through their
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TED has revealed this year's Ads Worth Spreading. Our favourite? The Cannes Lion award-winning Three Little Pigs for The Guardian. Very powerful stuff.

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The psychology of colour in branding: which ones make you mad, bad, and dangerous to know?

The psychology of colour in branding: which ones make you mad, bad, and dangerous to know? | Storyism* | Scoop.it
Scientists have proven that colour influences our emotions. Brand marketers know this too.
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New creative director for Bud Light Platinum Justin Timberlake stars in ad with ‘Suit & Tie’

New creative director for Bud Light Platinum Justin Timberlake stars in ad with ‘Suit & Tie’ | Storyism* | Scoop.it
Last night's Grammy Awards saw the launch of Bud Light Platinum's new ad campaign featuring their own creative director, Justin Timberlake. That's right, the Justin Timberlake.
Storyism.net's insight:

Do you need relevant marketing, advertising, or work experience to be a Creative Director? Budweiser doesn't think so. 

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Google enhances AdWords to target location, time, and multi-device campaigns

Google enhances AdWords to target location, time, and multi-device campaigns | Storyism* | Scoop.it
Yesterday Google launched Enhanced Campaigns for Google Adwords, letting advertisers now reach target markets by running ads specific to a consumer's locati
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Google AdWords bids can now be specific to consumer location, time, and device used, all within a single campaign

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The top 3 Super Bowl ads as voted on by you: from GoDaddy, Tide and Taco Bell

The top 3 Super Bowl ads as voted on by you: from GoDaddy, Tide and Taco Bell | Storyism* | Scoop.it
What makes an ad successful? During last Sunday's Super Bowl XLVII marketing analytics company Networked Insights looked at over 24 million real-time social media conversations to find out which ads were the best according to viewers.
Storyism.net's insight:

35% of comments were about how disgusting the GoDaddy ad is, especially the icky sound effects 

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Where do you work? See the desks of Arianna Huffington, Richard Branson, and Deepak Chopra

Where do you work? See the desks of Arianna Huffington, Richard Branson, and Deepak Chopra | Storyism* | Scoop.it
Do you like to spend your working day outside, standing up at your desk, cuddling animals, or collaborating in creative spaces? This is how some of LinkedI
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Where are you most creative? See where some of the Top Influencers on LinkedIn get their big ideas

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When personal branding goes viral: Philippe Dubost’s CV looks like an Amazon product

When personal branding goes viral: Philippe Dubost’s CV looks like an Amazon product | Storyism* | Scoop.it
Available: one fit, good-looking six foot Parisian smiling bad boy with an entrepreneur mindset who speaks three languages and is willing to relocate for th
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Want to see what Mashable is calling the best online CV ever? Meet Philippe Dubost, selling himself as an Amazon product..

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Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds

Will Coca-Cola’s obesity ad help or harm their brand? The ‘Honest Coca-Cola Obesity Commercial’ responds | Storyism* | Scoop.it
http://www.youtube.com/watch?v=zybnaPqzJ6s "If you eat and drink more calories than you burn off, you'll gain weight" says Coca-Cola in their first anti-obes
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Did you hear the one about Coke's anti-obesity campaign? Here's a real response using the same ad

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Non-profits who really understand humour when creating viral video campaigns

Non-profits who really understand humour when creating viral video campaigns | Storyism* | Scoop.it
Humour can be a powerful tool when talking about tricky subjects, especially when trying to get people to listen to a cause and maybe part with their money.
Storyism.net's insight:

Using humour to illustrate non-profit causes is an excellent tactic for viral video marketing - have a look at these great examples: 

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Will Coke’s new brand storytelling platform ‘Coca-Cola Journey’ bring about the return of the corporate website?

Will Coke’s new brand storytelling platform ‘Coca-Cola Journey’ bring about the return of the corporate website? | Storyism* | Scoop.it

 

The Coca-Cola company has replaced its traditional corporate website with Coca-Cola Journey, an interactive online magazine they say will lead the next generation in corporate storytelling.

 

Co-developed by Perfect Sense Digital and The Wonderfactory, Coke says the digital magazine will focus on universally important topics, social causes and company news, and will tell the story of Coca-Cola in a creative and refreshing way.

 

>> Click for the full story.

 

 

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