Story Telling
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Survey Analytics Blog: Top 5 Infographics of the Week: Storytelling

Survey Analytics Blog: Top 5 Infographics of the Week: Storytelling | Story Telling | Scoop.it
Storytelling is an effective way to cut through some of this clutter and rise to the top. Never underestimate the power of a good story; it has the ability to evoke a personal and emotional connection between the audience and a ...
Geert Stox's insight:

92% of consumers want ads that tell a story. #storytellng #whatrwewaiting4

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Storytelling to Win Support for a Cause Should Be Tied to Social Change - Chronicle of Philanthropy (subscription)

Storytelling to Win Support for a Cause Should Be Tied to Social Change - Chronicle of Philanthropy (subscription) | Story Telling | Scoop.it
Chronicle of Philanthropy (subscription) Storytelling to Win Support for a Cause Should Be Tied to Social Change Chronicle of Philanthropy (subscription) That's an important distinction for nonprofits that use storytelling to raise money, rally...
Geert Stox's insight:

"The world is cluttered with pointless storytelling projects."
Time to change that!

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Storytelling is so important in the startup world, but so many of our stories ... - Phoenix Business Journal (blog)

Storytelling is so important in the startup world, but so many of our stories ... - Phoenix Business Journal (blog) | Story Telling | Scoop.it
Storytelling is so important in the startup world, but so many of our stories ...
Phoenix Business Journal (blog)
We hear a lot about storytelling in the startup world.
Geert Stox's insight:

Story structure is a matter of selecting events from the life story of a character and composing them into a strategic sequence of events to arouse specific emotions and communicate a controlling idea...

So true.

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NetAppVoice: It's True: Telling A Story In Your Marketing Is Important

NetAppVoice: It's True: Telling A Story In Your Marketing Is Important | Story Telling | Scoop.it
What does a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...

Via Pantelis Chiotellis
Geert Stox's insight:

Although we all seem to know it, it still is a difficult thing to do right?

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Art and science of storytelling: The scientist's view - Marketing

Art and science of storytelling: The scientist's view - Marketing | Story Telling | Scoop.it
Art and science of storytelling: The scientist's view
Marketing
When you have just crossed the high bridge, you are, of course, full of adrenaline. You then meet an attractive person at the other end of the bridge.
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Dirt is good: how storytelling gave Persil a boost - Marketing

Dirt is good: how storytelling gave Persil a boost - Marketing | Story Telling | Scoop.it
Dirt is good: how storytelling gave Persil a boost Marketing This idea became filmic reality in the "1984 won't be like 1984" ad - the ultimate expression of computers' ability to smash the very totalitarianism for which they had, until that point,...
Geert Stox's insight:

As far as I'm concerned, one line is of the utmost importance in this article; the essence of branding and of storytelling: "We spoke one-on-one with consumers"...

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Unlocking the transformative potential of storytelling | openDemocracy

Unlocking the transformative potential of storytelling | openDemocracy | Story Telling | Scoop.it
When people connect to political issues through personal stories, they see them in a different way. They don't just see democracy in the abstract, they see 'my democracy.' The transformative potential of storytelling is written ...
Geert Stox's insight:

Stories let us connect, make us see, let us feel and make us remember.

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Immersive Storytelling - The Holmes Report

Immersive Storytelling - The Holmes Report | Story Telling | Scoop.it
The Holmes Report Immersive Storytelling The Holmes Report This week, some of the H+K team have been on a mission to learn more about immersive storytelling, with the explicit instruction to “lean in.” The more you lean in, the more you'll get out...
Geert Stox's insight:

A good story is indeed told by someone who knows how to connect with the audience and sees them as particpants in stead of an audience.

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The power of visual storytelling - Boston.com (blog)

The power of visual storytelling - Boston.com (blog) | Story Telling | Scoop.it
The power of visual storytelling Boston.com (blog) We've all heard marketers proclaim that, "content is king," but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have...
Geert Stox's insight:

No matter how you put it, stories work with visual cues or they generate visualizations in our brain. An image tells more than 1000 words.

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Does Brand “Storytelling” Make a Difference? - Business 2 Community

Does Brand “Storytelling” Make a Difference? - Business 2 Community | Story Telling | Scoop.it
Does Brand “Storytelling” Make a Difference?
Business 2 Community
Telling a meaningful story begins with a brand's core values.
Geert Stox's insight:

Storytelling should be like ecology and sustainability. I's a behavior, not a philosphy. If there's 'greenwashing' in sustainability than 'storinventing' occupies the same category.

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Video storytelling: the importance of conflict

Video storytelling: the importance of conflict | Story Telling | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Geert Stox's insight:

If it works for popular tv shows, it must work for marketing too.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Story Telling | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
Geert Stox's insight:

It is not because you read it, that you share it. Making people share content is becoming an art? (Naaah ;-)

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Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years | Story Telling | Scoop.it
No one cares about your marketing goals. But everyone likes a good story.
Geert Stox's insight:

3/4 of the Marketing and Brand Managers estimate that their brand's business increase will depend on its reputation.

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Aesop-Storytelling-survey-2014.pdf

Geert Stox's insight:

Apple best storytelling brand but what is even more interesting: check out the 7 criteria used to measure the stortelling!

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The Art of Persuasive Storytelling - Huffington Post (blog)

The Art of Persuasive Storytelling - Huffington Post (blog) | Story Telling | Scoop.it
The Art of Persuasive Storytelling
Huffington Post (blog)
Nancy Duarte (Twitter: @nancyduarte), CEO - Duarte Design.
Geert Stox's insight:

No matter how obvious they may sound to some, these insights are so simple, clear and true that they do make the difference compared to most self-declared storytellers. Storytelling is NOT inventing a story, it is finding it and telling it wisely...

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Numbers and Narrative: Modeling, Story Telling and Investing

Numbers and Narrative: Modeling, Story Telling and Investing | Story Telling | Scoop.it
Numbers and Narrative: Modeling, Story Telling and Investing. When I put together the outline for my very first valuation class in 1986, I was warned by a senior faculty member not to go down that path.
Geert Stox's insight:

How narrative should drive value. And not to forget: "Creative" people through the ages have always fought back against any restraints on their creativity...

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Creativity and storytelling: How Pixar goes from good to great - PRWeek

Creativity and storytelling: How Pixar goes from good to great - PRWeek | Story Telling | Scoop.it
Creativity and storytelling: How Pixar goes from good to great
PRWeek
I'm in complete awe of Pixar's track record developing thought-provoking, multilayered films. Pixar revels in taking huge risks in its storytelling.
Geert Stox's insight:

Worth reading, even for this single idea: "Fail and fail often."

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Art and science of storytelling: The artist's view - Marketing

Art and science of storytelling: The artist's view - Marketing | Story Telling | Scoop.it
Art and science of storytelling: The artist's view
Marketing
"Once upon a time" is a phrase that starts many stories. The tale is told in the past tense and ranges from the past to the present and the future.
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The Common Elements of Good Storytelling - The Next Web

The Common Elements of Good Storytelling - The Next Web | Story Telling | Scoop.it
The Common Elements of Good Storytelling
The Next Web
But every time, the stories are more visual than watching television. No mic or stage required, just Roy Henry standing level with everyone else.
Geert Stox's insight:

Maybe we should change 'story telling' into 'lifestories'...

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Need to Make a Presentation? Start By Telling a Great Story. | Video

Need to Make a Presentation? Start By Telling a Great Story.  | Video | Story Telling | Scoop.it
Communication coach Carmine Gallo explains how a powerful story is your basic foundation. (Video: Need to Make a Presentation?
Geert Stox's insight:

"Data supported the story". A great insight.

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The Art — And Imagery — Of Storytelling In Marketing - SteamFeed

The Art — And Imagery — Of Storytelling In Marketing - SteamFeed | Story Telling | Scoop.it
That strategy of using storytelling to build brands, forge customer loyalty and turn a product into an experience that customers will remember and treasure isn't new. But it has become increasingly important for companies ...
Geert Stox's insight:

"The truth about any brand is its foundational story. It’s the one about universal beliefs and values that customers will readily identify with. It’s the one that is propelled by a brand’s internal cause that is passionately and irrevocably adhered to."

Too bad for opportunistic brands :-)

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The Irresistible Power of Storytelling as a Strategic Business Tool - blogs.hbr.org (blog)

The Irresistible Power of Storytelling as a Strategic Business Tool - blogs.hbr.org (blog) | Story Telling | Scoop.it
The Irresistible Power of Storytelling as a Strategic Business Tool blogs.hbr.org (blog) But according to new research from Johns Hopkins University, the Bard's deft application of storytelling techniques featured prominently in the beer company's...
Geert Stox's insight:

The story behind storytelling: a great story that starts with a triangle...

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How will the craft of storytelling change in the future?

How will the craft of storytelling change in the future? | Story Telling | Scoop.it
Answer (1 of 39): I posed this question, and used the "Ask to Answer" Feature", to mine some of my favorite Quora minds, because the intersection of Technology and Storytelling fascinates me. Now that so many have weighed in, I've taken a first shot at the Answer Wiki, and I encourage others revi...
Geert Stox's insight:

Interesting to follow answers on good questions.

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Can You Really Tell a Story Without a Narrative? by Keith Nerdin | The Pot-Luck

Can You Really Tell a Story Without a Narrative? by Keith Nerdin | The Pot-Luck | Story Telling | Scoop.it
Storytelling is quite the buzzword these days. Shane Snow even predicted storytelling would be the #1 business skill of the next 5 years. I’ve become i
Geert Stox's insight:

Does all the buzz about storytelling and branding really make sense?

From a beginner's point of view.

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25 Desktop Backgrounds for the Dedicated Content Strategist

25 Desktop Backgrounds for the Dedicated Content Strategist | Story Telling | Scoop.it
SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
Geert Stox's insight:

What I think is the most remarkable is the fact that all these truïsms come from recent as well as former specialist (not to call them guru's).

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