Story Selling
1.8K views | +0 today
Story Selling
The Power of Story in Sales and Marketing
Curated by Ken Jondahl
Your new post is loading...
Your new post is loading...
Rescooped by Ken Jondahl from Career Growth with Street Smart Advice!

In Story Selling, Like Leadership, Reading Body Language Plays a Role

In Story Selling, Like Leadership, Reading Body Language Plays a Role | Story Selling |

"Body language plays an important role in leadership success."


"Many leaders focus on verbal skills, but they fail to realize there are two conversations going on when they meet another person."


"Reading people successfully means collecting non-verbal information to evaluate thoughts and emotions. It is a skill that requires constant practice and training."


"To assist with this training, I’m going to provide you with 10 commandments to maximize your ability to accurately read non-verbals:" by LaRae Quy


Read more:

Via streetsmartprof
Ken Jondahl's insight:

To listen, we need to hear more than just the words. LaRae provides 10 great ways to watch and listen with our whole being, not just our ears.

streetsmartprof's curator insight, April 20, 2013 1:24 PM

LaRae as an FBI agent who needed to be able to determine if someone was telling the truth shares her wealth of knowledge around how to listen to non-verbal clues.


I like how she helps understand no one clue is a "tell" and we must all learn how to read between the lines.


Part of career growth is being able to understand our boses and peers as we are working on projects. Our own perception is an issue in the best of times. If we are not listening to non-verbal clues, we can easily head down a dead end.

Scooped by Ken Jondahl!

The Power of Listening

The Power of Listening | Story Selling |

While sales trainers always talk about the importance of listening, they almost never explain how to do it effectively. Well, it turns out that listening is the most important part of telling a compelling story.

It sounds backwards, but it's true! To help you understand why, here's an interview with sales trainer Ben Zoldan.

Geoffry James: Tell me a little about yourself.

Ben Zoldan: When I graduated college in June 1993, I had no idea what was next. Sales seemed logical and I found a company that took a chance on me. In the beginning, selling was purely just a numbers game.

After a couple of years, I got promoted into sales management and went from "hero to zero" over night. I learned, first hand, how difficult it was to get the majority of salespeople to do what comes natural to the very "few."

In 1998, I had the good fortune of attending Mike Bosworth's Solution Selling training, but it wasn't until 2002 that we began our partnership together.

GJ: You've been a sales trainer for some years. What made you change your approach?

No comment yet.