Story as Bridges
27 views | +0 today
Follow
Story as Bridges
The power and practice of stories to break down barriers and to build bridges; stories as a tool for transformation and change;
Your new post is loading...
Your new post is loading...
Scooped by theColorOfWords
Scoop.it!

Engaging the Heart and Mind: The Art of Selling Your Story

Engaging the Heart and Mind: The Art of Selling Your Story | Story as Bridges | Scoop.it

Everyone has a story. Since the dawn of man, storytelling has become an art that evokes emotions and compels action and empathy from the direction of the artist. In many ways, the medium is the message and the true art is opening the hearts and minds of the listeners and turning them on to engagement. Once in “story mode,” people tend to let their guard down and begin to shape opinions and beliefs around the information they are given. And timing is everything- The window of opportunity to engage story mode can be as small as a tweet or as long as a meeting. After all, there can never be a connection without that initial acceptance of possibility and desire to continue down the path.

 

[The Hoffman Agency (@DailyBrew) rightfully asked in a tweet, "Where's the hero?")

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Your Story Matters

Your Story Matters | Story as Bridges | Scoop.it

Everyone has a story—and usually you can't tell by looking just how fascinating, complicated or heartbreaking a person's story might be. I learned this lesson when I took a life story writing class in a small, rural town in Oregon. I was in my late-20s and a bit cocky. After all, I had a couple of college degrees, my writing had been published in magazines, and I'd spent the last few years working in sophisticated San Francisco. I figured I didn't have much to learn, but I was bored and wanted to write.

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Storytelling vs. Writing

Storytelling vs. Writing | Story as Bridges | Scoop.it
I recently caused a minor fracas by suggesting that screenwriters aren't "writers," per se, but rather "storytellers," and that if you want to become a successful screenwriter, your focus should be on telling stories rather than writing. I'm afraid that some of you took me a little too literally and assumed I meant that there's no actual "writing" involved in screenwriting.

 

Writing is, of course, an essential part of telling any story on the page. If I write, "Jason, bloodied and wheezing, stumbles through the airplane wreckage, blinded by the smoke," that's a hell of a lot more descriptive and exciting than "Jason walks through what remains of the airplane." To that end, writing is essential. It's our job to pull a reader into our universe, and how we weave words together to create images and moments is a large part of what makes that process successful.

 

However, here's the rub. Unless you've created an interesting enough situation to write about in the first place, it won't matter how well you've described that moment, because we're already bored. And that's what I mean by "storytelling." One must create a series of compelling dramatic situations that pull a reader in for the writing itself to matter.

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Ben Affleck: ‘Argo’ Shows ‘The Power of Storytelling’

Ben Affleck: ‘Argo’ Shows ‘The Power of Storytelling’ | Story as Bridges | Scoop.it
It’s a real surprise how apolitical Argo is. There are parallels one could make from today’s headlines, but as director Ben Affleck sees it, the movie comes down to one key theme: the power of storytelling. Whether it’s from his own industry or the United States intelligence service, stories can make for a powerful weapon. In Argo‘s case, it’s to entertain. In the events the film chronicles, it was to save lives.

 

To make sure Argo the movie did its intended job, Affleck copied some of the all time great filmmakers of the 1970s and went through history’s finest classics to make the era come alive. The inspiration he got didn’t only come from Martin Scorsese or Sidney Lumet, but also from unexpected places, such as John Carpenter’s The Thing and Matt Reeves’s Let Me In. In many ways, Argo is a love letter to 70s filmmaking, and Ben Affleck clearly wore that love on his sleeve during a recent roundtable interview, along with his co-stars John Goodman and Bryan Cranston.

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

The Principles of Storytelling

The Principles of Storytelling | Story as Bridges | Scoop.it

Why do we write? We write because we have a tale to tell, a story to entertain people or we have something to say. And because writing is a form of expression, a manifestation of creativity, mankind has used this medium to communicate for thousands of years.

 

But the fundamental reason storytelling has been that way is because of our need to understand the world around us.

 

Writing isn’t just about writing a blockbusting story. It’s about the need to make sense of things; it’s about understanding the human condition. After all, why do people do the things they do? What makes ordinary people become extraordinary? What drives them to act the way they do? What is it that makes us different to the next person? What makes them who they are?

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Truth + Beauty = A Story Worth Reading

Truth + Beauty = A Story Worth Reading | Story as Bridges | Scoop.it
For me, an artful story consists of truth plus beauty plus…?

 

That’s it, really. Everything else should serve the truth and beauty of the stories we’re trying to tell. That’s not to say that all that craft we study and slave over isn’t important; it is.

 

But that stuff is nourishment. The rules are just first aid. Plot and structure provide clothing and shelter. Style is the result of our sitting down and transcribing truth and beauty, not the other way around. We cannot force it by trying to be clever or cute.

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Why Stories Stick When Facts Fall Short

Why Stories Stick When Facts Fall Short | Story as Bridges | Scoop.it

How many of you can tell me what percentage of female high school students get pregnant each year? My guess is that most people don’t have that statistic readily available off the top of their head. But how many of you can tell me the story of a teen mom? Whether it’s the circumstances around her pregnancy, her name, where she’s from, or what happened to the child—the individual stories around an issue are often hard to forget.

 

That is the power of narrative. It can draw us in, prompt us to action, change our mindset and entertain us all at the same time. To harness the power of storytelling you need to find unique moments that can move your audience, combine them with the tools that can truly bring your message to life and you will ultimately generate action.

more...
No comment yet.
Rescooped by theColorOfWords from Storyism*
Scoop.it!

Good news stories: Arianna Huffington gets journalists to focus on positivity and social change

Good news stories: Arianna Huffington gets journalists to focus on positivity and social change | Story as Bridges | Scoop.it
At last week's Opportunity Nation Summit in Washington DC, Editor in Chief of the Huffington Post Arianna Huffington said that the media has a responsibility to cover "what is working," and "to put a spotlight on...

Via Storyism.net
more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

The Art of Storytelling

The Art of Storytelling | Story as Bridges | Scoop.it
“Stories have to be told or they die, and when they die, we can't remember who we are or why we're here.” –Sue Monk Kidd

 

We said it when we were children just as we now hear our children say, “tell me a story”. But what is a story? Why tell stories? And most importantly, especially to writers, is how do you tell a story—a great story?

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Want Your Message To Stick? Tell A Story

Want Your Message To Stick? Tell A Story | Story as Bridges | Scoop.it
The road to helping others understand and accept our ideas starts with storytelling. A look at how narratives inspire empathy and loyalty.

 

It's the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket. It's the reason trial lawyers appeal to a jury's humanity as much as the letter of the law. It's the reason political candidates fight to define each other's narrative. When human beings need to persuade people about ideas, we tell stories.

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

CIW’12: Storytelling

CIW’12: Storytelling | Story as Bridges | Scoop.it

As part of Chicago Ideas Week, I attended a talk titled, Storytellers: The Power of Perspective. It featured a political artist, an advertising agency chief creative officer, and three bestselling authors, one of which can also be called a “human guinea pig.” Although I was disappointed that the scheduled host, Jon Meacham, the EVP of Random House, had to cancel at the last moment, at least one thing from each of the remaining speakers stuck with me.
One quick note – see this amazing graphic up top? Chicago’s Ink Works has been taking live, visual notes of every CIW talk. They had a lab session this morning, which I unfortunately was not able to attend, but I love the idea of taking very visual, infographic-like notes.

 

[Image: Awesome recap of the talk as illustrated by Ink Factory]

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Lead With A Story: Book Review

Lead With A Story: Book Review | Story as Bridges | Scoop.it
Wherein I admit that I don’t trust ‘leading with stories’, and attempt to change my own mind.

 

I’m suspicious of the idea that people who want to be leaders should tell more stories.

 

While I get the arguments that stories are persuasive because they are emotional, have a predictable arc that makes it easy for people to get engaged with them, are easy to remember, etc. etc. I’ve sometimes wondered whether using stories was actually kind of wimpy.

 

 

more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

The Power Of Storytelling - How Telling Stories Created A Great School

The Power Of Storytelling - How Telling Stories Created A Great School | Story as Bridges | Scoop.it
Storytelling can be used for more than mere branding. At this Changemaker School, it's a tool for inclusion and a way to foster a great culture for learning. Laura White has this story from Prospect Sierra School.
more...
No comment yet.
Scooped by theColorOfWords
Scoop.it!

Data-Driven Brand Storytelling

Data-Driven Brand Storytelling | Story as Bridges | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

How much more compelling would your brand storytelling be if data were the focus of your content strategy?

In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”

 

Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.

more...
No comment yet.
Rescooped by theColorOfWords from Storyism*
Scoop.it!

How the iPhone 5 will improve social media storytelling

How the iPhone 5 will improve social media storytelling | Story as Bridges | Scoop.it
Apple launched many new innovations at the hottest media event in San Francisco yesterday, the most anticipated being the unveiling of iPhone 5.

Via Storyism.net
more...
No comment yet.