Stories in the Digital Era
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Stories in the Digital Era
Le Storie nell'Era Digitale
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Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!) - Smashing UX Design

Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!) - Smashing UX Design | Stories in the Digital Era | Scoop.it
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work.
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INTERVIEW PROJECT - 2010 WEBBY AWARDS WINNER

INTERVIEW PROJECT - 2010 WEBBY AWARDS WINNER | Stories in the Digital Era | Scoop.it

Un progetto di Adrian e David Lynch. Una serie di interviste a persone incontrate per caso sulle strade americane. Una verione Web de Le Strade Blu

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