Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Have Marketers Forgotten How to Be Good Storytellers?

Have Marketers Forgotten How to Be Good Storytellers? | Stories - an experience for your audience - | Scoop.it

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What makes a great screenplay?

What makes a great screenplay? | Stories - an experience for your audience - | Scoop.it
From Casablanca to The Killing – the elements of a great script are essentially the same. John Yorke – reveals how and why the best screenwriting works

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The Digital Rocking Chair's curator insight, March 16, 2013 12:39 AM

How to take basic story structure and turn it into great screenwriting ....

Alexis Niki's curator insight, March 16, 2013 5:23 PM

The art and the discipline of screenwriting. A long read but worth it.

Debbie Elicksen 's curator insight, March 18, 2013 11:35 AM

The art of screenwriting.

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Storytelling Strategies: 'Argo' and Recapitulation - Script Magazine

Storytelling Strategies: 'Argo' and Recapitulation - Script Magazine | Stories - an experience for your audience - | Scoop.it
Paul Joseph Gulino discusses how 'Argo' could have been elevated by using recapitulation scenes.
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Beth Coleman -'What is the Future of Storytelling'

Interview with Beth Coleman, Co-Founder of Soundlab Cultural Alchemy at the PICNIC conference in Amsterdam. January 2012 European Journalism Centre 2011 www.ejc.net
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Weaving Storytelling Effectively Into All Marketing Touch Points

Weaving Storytelling Effectively Into All Marketing Touch Points | Stories - an experience for your audience - | Scoop.it
Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch points without really grasping the jou...

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The Problem with Processed Storytelling

The Problem with Processed Storytelling | Stories - an experience for your audience - | Scoop.it
The fulsome orthodoxy of Pixar’s twenty-two storytelling rules goes far beyond a single company’s flavor spectrum to a crisis that is endemic to the modern cinema, that is, in fact, one of the strange, unintended consequences of cinematic...

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Storytelling for Presentations

"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling
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António Maneira's curator insight, March 15, 2013 6:58 AM

Great summary for good presentations!

Professors should use it in class and studets should learn it for life!

José Carlos's comment, March 15, 2013 7:13 PM
Yes is true :)
Alessandro Jacoby's comment, March 16, 2013 8:46 AM
great!!
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The Kieklak Corner: a new storytelling medium

If you haven't checked them out, go watch some of the Lizzie Bennet Diaries. Over the past year, these video diaries have chronicled a modern version of Jane Austen's classic novel, Pride & Prejudice. Now, I understand that there are already so many different adaptations of this novel that it would take a whole wall of shelves to hold all the books, short stories, and DVDs that this story has inspired. I myself have read, watched, and enjoyed many of these adaptations. But the Lizzie Bennet Diaries project is more than just a fun modern twist on the timeless classic. It's an entirely new storytelling medium. If you like good stories in any medium (books, movies, music, theater, etc.), then this project will certainly catch your eye.

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5 Classic Character Archetypes in Epic Storytelling

Classic character archetypes are universal; they appear in stories all throughout history and in cultures all around the world. They also appear in a wide range of media: film, television, plays, and written fiction. They can even appear in nonfiction.

 

Archetypes are often confused with stock characters. However, stock characters are defined by their personality, behavior, and appearance: the neighborhood gossip, the town drunk, or the school bully. Archetypes are defined by their purpose or role in a story.

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Copywriting and Storytelling: Essential Reading and Resources | CopyRanger

Copywriting and Storytelling: Essential Reading and Resources | CopyRanger | Stories - an experience for your audience - | Scoop.it
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Articles/Links

- ooks

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose), Barney Bassnett
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Dr. Karen Dietz's curator insight, March 14, 2013 8:54 PM

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Debby McKinney's comment, March 15, 2013 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Dr. Karen Dietz's comment, March 16, 2013 7:47 PM
Hope you find some goodies Debby! Have a great weekend.
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Stories - an experience for your audience - | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Dr. Karen Dietz, El Copy Canalla
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Dr. Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Dr. Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Applying Storytelling Principles to Marketing Messages

Applying Storytelling Principles to Marketing Messages | Stories - an experience for your audience - | Scoop.it

We live in a culture saturated with stories. From commercials lasting a few seconds, to TV shows lasting a few seasons, we are inundated with more tales every day than any other generation in history.

 

We can’t seem to get enough stories. We can’t seem to tell enough.

 

And brands are no exception.

 

Many brands want to have their stories told. Yet ironically, they (and their marketing teams) often aren’t quite sure what a story is. Marketing wisdom may extol the virtues of storytelling as a technique for engaging audience emotion, but much less is said about what elements make up a story. Or even more crucial, how marketers can use those elements to craft a compelling brand story.


Via Peter Fruhmann
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Jim Signorelli,Story-Lab's curator insight, February 28, 2013 7:52 PM
This is well said!
Peter Fruhmann's curator insight, March 1, 2013 4:06 AM

Very sympathetic and well written. It can't be said often enough: the story is as much the teller's as it is the listener's. So keep in touch with your audience or you'll loose them.

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Tablet storytelling is visual, tappable, deep

“All of this means change for both storytellers and advertisers,” said Garcia, mentioning the morning and evening editions of Dubai’s Gulf News app and others. “We have seen evidence that users prefer to use it in the evening hours which, we assume, allows for more of an in-depth experience as users are in a more leisure mode,” he wrote in a recent post on The Mario Blog.

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5 Tragic Ways To Lose An Audience Despite Telling Great Stories

5 Tragic Ways To Lose An Audience Despite Telling Great Stories | Stories - an experience for your audience - | Scoop.it

There is plenty of advice out there on how to create a great presentation. Most of it centers on two pretty common pieces of advice:

Tell more stories.Use bigger fonts.

Neither is always easy to do, but the more events I attend – the more I realize a single fact that still manages to surprise me about why people do (or don’t) connect with you as a speaker.

 

Having a good story or great visuals is not enough.

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Jeff Domansky's curator insight, March 15, 2013 11:07 PM

Great tips for speakers and presenters.

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Future of Engagement #7: Transmedia Storytelling

Future of Engagement #7: Transmedia Storytelling | Stories - an experience for your audience - | Scoop.it
Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty. What is Transmedia Storytelling? Transmedia storytelling involves telling...
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Using Storytelling Elements as a Catalyst to Spread Your Content

Using Storytelling Elements as a Catalyst to Spread Your Content | Stories - an experience for your audience - | Scoop.it
If you’re a writer of non-fiction or a copywriter, use storytelling to relate to your target audience and draw them in.
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Storytelling Made Easy- Marcus Donner Presents Photos and Video with the Samsung NX

Great photos and video don't happen by accident. It's a balancing act of good planning and quick thinking. Whether you are an amateur or a pro, everyone want...
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Bellyfeel » More Thoughts On Writing For Transmedia

Bellyfeel » More Thoughts On Writing For Transmedia | Stories - an experience for your audience - | Scoop.it
More thoughts on writing for transmedia storytelling. The relationship and love affair the viewer has with story is valuable - treat it with respect.

Via Simon Staffans
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Simon Staffans's curator insight, March 14, 2013 4:22 AM

Yup, respect your audience.

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She Who Tells a Story: Interview with the Photography Collective Rawiya

She Who Tells a Story: Interview with the Photography Collective Rawiya | Stories - an experience for your audience - | Scoop.it

[Rawiya is a collective of photographers from the Middle East, which is garnering accolades and attention internationally. 

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Stéphane Dangel's curator insight, March 14, 2013 5:08 PM

Un bon storytelling n'a pas toujours besoin de mots, d'images par contre... Réelles ou juste dans la tête de l'auditoire...

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Storytelling for Presentations

"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling
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António Maneira's curator insight, March 15, 2013 6:58 AM

Great summary for good presentations!

Professors should use it in class and studets should learn it for life!

José Carlos's comment, March 15, 2013 7:13 PM
Yes is true :)
Alessandro Jacoby's comment, March 16, 2013 8:46 AM
great!!
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The Art and Science of Great Brand Storytelling

The Art and Science of Great Brand Storytelling | Stories - an experience for your audience - | Scoop.it

When most people think about marketing, they think of these tools: print, radio, TV and the Web. These are just tools, though — tools that can be used to tell great stories. And storytelling is something that is ingrained in us. We've been telling stories for thousands of years. The earliest cave paintings date back 40,000 years, around the same time Homo sapiens began to exhibit behavioral modernity.

 

We don't have to go back that far to understand the powerful effect that storytelling has on our hearts and minds. Go back only as far as your childhood, when you begged your parents to read your favorite story (the one you already knew by heart) just one more time. For me it was Where the Wild Things Are. Why was it so important to hear that story? Why did those characters mean so much? Maybe you don't know the answers to those questions, but you do know how influential those stories were in your life.

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the role of mobile in the transmedia brand narrative

the role of mobile in the transmedia brand narrative | Stories - an experience for your audience - | Scoop.it
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)

The essence of any coveted brand is the story it tells.  Its history conveys myster...

Via Yasser Monkachi
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SXSW Content: Exploring Place with Cross-Platform Storytelling - Case Studies

SXSW Content: Exploring Place with Cross-Platform Storytelling - Case Studies | Stories - an experience for your audience - | Scoop.it
Next up at SXSW was "Exploring Place with Cross-Platform Storytelling": examples of how new technologies like geo-tagging, location-aware devices, interactive video and augmented reality are being ...

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mirmilla's curator insight, March 13, 2013 2:29 PM

Finally some story for those who missed SXSW, thanks!

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Deserving attention: what story have you really listened to lately?

Deserving attention: what story have you really listened to lately? | Stories - an experience for your audience - | Scoop.it

Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting attention anymore, it’s about deserving attention. For brands it’s harder to get through and ‘gain attention’. Why is that?

 

Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories. We don’t always understand the stories we are ourselves. And people’s stories are often not heard. To deserve attention we must pay attention. To get our stories and content shared and acted upon, we must understand the stories of the people forming the communities we want to live and thrive in first.

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António Maneira's curator insight, March 15, 2013 6:50 AM

It is all about stories! 

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You Are a Media Company and Media Companies Need Stories to Tell

You Are a Media Company and Media Companies Need Stories to Tell | Stories - an experience for your audience - | Scoop.it

There is a big secret in the business world that some businesses understand very well.

 

In fact, if you think about the businesses that are the most successful – globally or even in your hometown – you’ll realize there is a common denominator.

 

The secret is storytelling.

 

The best businesses in the world all seem to understand that they are media companies.

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