Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Pinterest Changes Improve Storytelling | Storytelling by Química visual

Pinterest Changes Improve Storytelling | Storytelling by Química visual | Stories - an experience for your audience - | Scoop.it
See on Scoop.it – Story and Narrative Pinterest is grounded in the simplicity of collecting, sharing and discovering images of inspiration and passion.
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Cloud Chamber - Part V: Why transmedia? - Shareplay

Cloud Chamber - Part V: Why transmedia? - Shareplay | Stories - an experience for your audience - | Scoop.it
Shareplay met up with Christian Fonnesbech - the Transmedia Director of the Danish transmedia project 'Cloud Chamber' - for a talk about the project, the proce…...
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The Drug Of Content

The Drug Of Content | Stories - an experience for your audience - | Scoop.it
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame.
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On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media

On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media | Stories - an experience for your audience - | Scoop.it
Introduction As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling in today's...
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Professor Paul Levitz To Teach The Future

Professor Paul Levitz To Teach The Future | Stories - an experience for your audience - | Scoop.it

Professor Paul Levitz To Teach The Future

Pace University of New York City and Westchester County has appointed Paul Levitz as a professor for their upcoming semester. But rather than just concentrating on his past in publishing, he’ll be teaching about the future. He’ll be teaching PUB 615, Comics & Graphic Novels this autumn, before moving to PUB 619, The Future of Publishing: Transmedia.

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Syfy begins production on TV side of transmedia 'Defiance'

Syfy begins production on TV side of transmedia 'Defiance' | Stories - an experience for your audience - | Scoop.it

Syfy begins production on TV side of transmedia 'Defiance'

Science fiction TV channel Syfy (Really? Still calling it that?) has reportedly begun production on the pilot of Defiance, that previously announced huge transmedia property in conjunction with Trion Worlds. The idea is that there will be both a TV show and an MMO, and that narratives and actions from each one will intersect in some way with the other.

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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Stories - an experience for your audience - | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca, Dr. Karen Dietz
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Dr. Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Dr. Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 2013 4:40 AM

Always useful...a resource of free templates.

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Make It Count -- Nike Story & Engagement

like me on https://www.facebook.com/cneistat we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited thi...

 

Well this is fun and perfect for a Friday treat! Nike charged these 2 guys to make a video/digital story about its brand. They stepped out of the box and had an adventure. And in the end, they put together this fab video that perfectly expresses the Nike brand!

 

What a hoot. And a terrific example of engaging your customers in creating brand stories for you. Not only is the end product engaging, but this shows what customers engagement is all about.

 

Whether these guys are customers or professionals hired to create the video, it's still representative of great customer engagement.

 

Enjoy watching this short video and have a great weekend!


Via Dr. Karen Dietz
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go girl's comment, April 28, 2012 5:50 PM
Great! I wanna buy those shoes. That little clip was certainly packed with loads of stimulous to underpin the brands vision and message in a variety of ways.
Dr. Karen Dietz's comment, April 29, 2012 4:23 PM
I so agree with your comment Go Girl! It made me want to go out for a run and further solidified my great feelings about Nike :)
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Transmedia Storytelling – VIDEO

Transmedia Storytelling – VIDEO | Stories - an experience for your audience - | Scoop.it

We find out how the industry is combining traditional filmmaking and video games with new forms of media.

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Why Great Design Is the Future of Content Marketing

Why Great Design Is the Future of Content Marketing | Stories - an experience for your audience - | Scoop.it
The beautification of the web is upon us. How will this shift toward visual storytelling impact content marketing? We explore the trends.
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The Universal Language of Story

The Universal Language of Story | Stories - an experience for your audience - | Scoop.it
We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.
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How to sell more old film DVDs? Make boxes Augmented Reality enabled - Universal Studios 100th Anniversary BTTF

The Limited Edition Back to the Future collection is one of fifteen or more Universal films which will feature "Augmented Reality" clips.

The Limited Edition Back to the Future collection is one of fifteen or more Universal films which will feature "Augmented Reality" clips accessible through the new Universal 100 App — also available on April 23. The BTTF version will feature a 360° rotation of the DeLorean before blasting off. It includes Marty McFly's line, "You built a time machine...out of a DeLorean?!" and a portion of the BTTF score.


Via Gary Hayes
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twisted's comment, April 24, 2012 11:05 AM
Where's that universal 100 app?
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Video: Fun Augmented Reality Pleasure Hunt across Amsterdam. Magnum ice, ht @adenhepburn

Play Magnum Pleasure Hunt in the real world with augmented reality (AR) as the popular online game moves to the streets of Amsterdam.

Where: Oude Spiegelstraat 12, Amsterdam

When: April 22nd – April 29th, 2012

With the app you can practice your skills beforehand and step right into the action when the game starts. There are chocolate bonbons to catch, cocoa nibs to double the points, greedy mouths to avoid, grand prizes to win and, of course, a NEW Magnum Infinity ice cream for every player.

Please note that Magnum Pleasure Hunt Across Amsterdam can only be played in the place and on the dates mentioned above. All you need is the app and an iPhone. Happy hunting!

This game is not sponsored, supported, administered by or in cooperation with Apple or Facebook. The information you provide is for Unilever, not for Apple or Facebook. Note that the application uses GPS. This can affect the phone's battery life.


Via Gary Hayes
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'Alt-Minds' transmedia game unveiled by Orange - watch video

'Alt-Minds' transmedia game unveiled by Orange - watch video | Stories - an experience for your audience - | Scoop.it
Orange teams up with Lexis Numérique for a new variety of interactive fiction.
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The Power of Story Marketing: 4 Case Studies Revealed

The Power of Story Marketing: 4 Case Studies Revealed | Stories - an experience for your audience - | Scoop.it
Regardless of how you feel about their politics, Invisible Children made Joseph Kony famous.  Their heart-string tugging, albeit controversial, YouTube video has garnered more than 88 million views.  Their goal was to build awareness.
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Randy Finch's Film: Brenda Brathwaite on the Power of Games: "I've Never Seen My Mother Cry Like That at the End of Monopoly."

Do filmmakers need to know about gaming? Brenda Brathwaite nails it.

 

Brenda Brathwaite on the Power of Games: "I've Never Seen My Mother Cry Like That at the End of Monopoly."

 In this TEDxPhoenix talk from November 11, 2011, awarding-winning game designer Brenda Brathwaite captures a fundamental truth - a truth that filmmakers, film educators and film critics must not ignore - about the power of games.

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Orhan Pamuk Opens Museum Based on His Novel in Istanbul

Orhan Pamuk Opens Museum Based on His Novel in Istanbul | Stories - an experience for your audience - | Scoop.it
Orhan Pamuk, who won the Nobel Prize in Literature in 2006, opened his “Museum of Innocence” in Istanbul on Saturday.
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Emotional #transmedia 'Amazing Spider-Man' ARG/Viral 'Parker's Personal POV' Blog | FirstShowing.net

Emotional #transmedia 'Amazing Spider-Man' ARG/Viral 'Parker's Personal POV' Blog | FirstShowing.net | Stories - an experience for your audience - | Scoop.it

Peter Parker has emotions. And he's very smart.

There is something very poignant and emotional about that message, really getting into the character of Peter Parker, and his struggle being both Spider-Man the hero and Peter the person. Lastly, if you want to delve even further into Peter the person, the latest full-fledged website that contains both photos taken by Parker and more of the viral imagery unlocked, just visit parkerspov.com, or Parker's POV. In just a few days it has already filled up with numerous photos from the streets of New York, including a few intriguing shots, like the Debate Team and the Mark of the Spider-Man logo spray painted on a wall. See more here.


Via Gary Hayes
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Augmented Reality Avatar 'Top Gear' Host Narrates London Museum Exhibits

Augmented Reality Avatar 'Top Gear' Host Narrates London Museum Exhibits | Stories - an experience for your audience - | Scoop.it
Augmented reality is dazzling when used appropriately.

The Science Museum in London’s exhibit on the Making of the Modern World looks to be a wonderfully educational experience about how specific technologies have propelled human history forward. And the exhibit gets an interactive boost with the addition of the Science Stories app available for iOS ($3) and Android ($3.20). The app features “Top Gear” host and all-around technology fan James May waxing poetic on why advancements like the Eilean Glas lighthouse and Cray supercomputer deserve a special place in history.

The app doesn’t just present video of James May talking — it goes the extra step by delivering a three-dimensional avatar of James May. Basically, you launch the app and point your smartphone camera at a “marker” that the app recognizes as an area on which to project the James May avatar.


Via Gary Hayes
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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 


Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)
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Scene/Sequence Level Transmedia Design Tasks

Scene/Sequence Level Transmedia Design Tasks | Stories - an experience for your audience - | Scoop.it

The fourth level of design tasks is at the scene/sequence level. This is the level at which the design decisions made earlier in the transmedia narrative design process are used in the development of narrative content. Story concepts and narrative structure are translated into individual scenes and sequences and the story’s characters, settings, and events come alive. This is also the level at which decisions on user engagement and interactions are implemented.

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MediaShift . 'Carnivàle' Creator Bypasses Hollywood, Launches Transmedia Story 'Haunted' | PBS

MediaShift . 'Carnivàle' Creator Bypasses Hollywood, Launches Transmedia Story 'Haunted' | PBS | Stories - an experience for your audience - | Scoop.it

Discovered on the Internet and known as a storyteller with a unique vision, writer and producer Daniel Knauf, best known as the creator of "Carnivàle" on HBO, has ditched Hollywood and struck out on his own to mine the field of transmedia.

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Man in a Hole: Who Throws the Rope?

Man in a Hole: Who Throws the Rope? | Stories - an experience for your audience - | Scoop.it
CRACKING THE SECRET OF MOVIES AND NARRATIVE There's something that makes me laugh harder than watching Will Ferrell and Jon Heder ice skate, a ridiculous...
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CinemaCon 2012: THE HOBBIT Underwhelms At 48 Frames Per Second

CinemaCon 2012: THE HOBBIT Underwhelms At 48 Frames Per Second | Stories - an experience for your audience - | Scoop.it
Devin saw ten minutes of THE HOBBIT: AN UNEXPECTED JOURNEY presented at 48fps. The content is good, but the presentation leaves a lot to be desired.
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Henry Jenkins interviewed by Simon Pulman About His forthcoming Book Spreadable Media | Storytelling by Química visual

Simon Pulman of Starlight Runner Entertainment interviews media scholar Henry Jenkins about his forthcoming book Speadable Media, co-authored with Sam Ford and Joshua Green. Interesting comments about the participatory divide and how kids can enga...
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