Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Stories - an experience for your audience - | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

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Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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In defence of liberal arts & stories: Judah Pollack at TEDxWhitehorse

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TED...

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Dr. Karen Dietz's curator insight, March 25, 2014 7:24 PM

Ooooh, ooooh, ooooh -- here's another fabulous TED video on storytelling that is both awesome because of its content, and inspiring because of its message. Go Judah Pollack!


You won't want to miss watching this piece. Judah eloquently lays out the case for stories in business as a way to access and promote our humanity. And his sense of humor is fab.


Enjoy this video -- it's perfect to get you through the rest of the week!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Theophilus's curator insight, March 26, 2014 4:44 AM

One of the most powerful cases for story, narrative that I have heard in a very long while. A true example of the recipient of the very benefits of story he preaches, Judah Pollack lays down the gauntlet to help us process life through story. Thanks Judah for mastering the degree of Awesomeness and showing me the possibilities within my own story - in 3D.

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Glenlivet Gets Up Close and Personal With Their "Single Stories" Banding Campaign

Glenlivet Gets Up Close and Personal With Their "Single Stories" Banding Campaign | Stories - an experience for your audience - | Scoop.it
Looking to mine authentic moments, the single malt brand shares personal stories from leading men, including Bryan Cranston, Ed Burns, and Andy Spade.

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Dr. Karen Dietz's curator insight, February 23, 2014 11:01 AM

Now here is a powerful use of stories in business. In this case, this post talks about how Glenlivet is using personal stories in their branding efforts.


Glenlivet is premium single malt whiskey. In this campaign the company has successful men sharing stories about a poignant moment that was instrumental in their success.


As Troy Gorczyca Senior Brand Manager, Pernod Ricard, says, the goal of the series was to “showcase their triumphs, admit their failures, and highlight the moments that make us human.”


At first I thought "Oh, this is about CEOs bragging about some achievement they accomplished." But no -- these guys share about their parents, a mentor, or how a single phone call changed a life. Yeah! Disaster averted.


Now I have only one quibble -- how come these stories are only from guys???!!! Where are successful women's stories? It's not like we don't like or drink Glenlivet -- because we do! And we share stories over drinks just like guys do -- in fact, probably more.


Here's what's mystifying to me: the co-lead on this project is a woman. And the author of this article is a woman. Yet neither pointed out this discrepancy.


OK, rant over. The article talks a bit about how challenges in gathering the stories. And other insights are shared here. So go read it -- other than the gender issue, it's a good piece.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Gavin Meikle's curator insight, February 24, 2014 2:57 AM

Stories are the key to successful influence.  sharing a short story that embodies the message or principle you wish you communicate, it THE most powerful way to spread your influence.   We remember stories much more that dry facts or powerpoint slides.   Glenlivet clearly understand  and are harnessing the power of stories - Do you?

Dr. Karen Dietz's comment, February 24, 2014 1:13 PM
Excellent points Gavin!
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Dr. Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Stories - an experience for your audience - | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


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Dr. Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Dr. Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Stories - an experience for your audience - | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Transmedia Storytelling. A short definition

A visually appealing explanation on the concept of Transmedia through motion graphic by Patrick Greimel.

Nice work. [mirmilla]


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One Day on Earth - The World's Story is Yours to Tell

One Day on Earth - The World's Story is Yours to Tell | Stories - an experience for your audience - | Scoop.it
Join us on 11.11.11 for an unprecedented event.
Across the planet, inspired citizens will record the human experience over a 24-hour period.
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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Stories - an experience for your audience - | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...

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Dr. Karen Dietz's curator insight, April 17, 2014 2:05 PM

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Verone Medley Travis's curator insight, April 18, 2014 5:42 PM

Ken Burns is a visual story teller.

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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Stories - an experience for your audience - | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

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Marianne Hart's curator insight, February 25, 2014 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2014 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 2014 10:57 AM

Brilliant article really nails it!

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


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Dr. Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Dr. Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Judith Aston, Sandra Gaudenzi, and Mandy Rose - i-Docs Lab 1: Key Concepts for Understanding i-Docs

"Interactive documentary experts Mandy Rose, Judith Aston and Sandra Gaudenzi unpack the mysteries of interactive documentaries: what are they, what is exciting about them and how do they relate to the documentary tradition? 

Through analysis of a range of interactive projects, all of which place new logics of authorship and storytelling at their core, the session provides participants with a set of conceptual tools to assist in the development of their own work."

 

 

This first Lab is part of the new initiatives undertaken by i-Docs.
To get a more comprehensive picture:

http://bit.ly/X6XzL5

 

To explore the presentation used during the workshop: http://bit.ly/ZcpAnA

 


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mirmilla's curator insight, February 14, 2013 6:18 AM

 

A Must-See: three women (happy coincidence or finally a sign that something is really changing?) introducing in a synthetic but effectively way the many aspects that characterize the new production process of interactive documentary.

 

Much admiration and gratitude for their open contribution.

 

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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Stories - an experience for your audience - | Scoop.it

Great example and yes, back story is so important!These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!

 

Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate

The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate | Stories - an experience for your audience - | Scoop.it

In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.

 

I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling. 

 

Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!

 

Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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10 common video storytelling mistakes (and how to avoid them)

10 common video storytelling mistakes (and how to avoid them) | Stories - an experience for your audience - | Scoop.it
Five years after Youtube's birth there's probably not a newsroom in the land that isn't trying to do video journalism in some way or another.

I say 'trying' because, as you'll probably have seen...

 

Want to create videos about your company and its customers?  Want to shoot an interview with a colleague or an expert you met at a conference?

 

Then follow these 10 tips about what to avoid and how to create a really good video.  It doesn't need to be complicated or high tech, just pay attention to the basic technical issues listed here, and combine it with good storytelling skills. I'm learning to master this medium -- and you can too!


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