Multichannel, Social Media, Digital Trends in Healthcare
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Infographic: Insights from #ASCO14

Infographic: Insights from #ASCO14 | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Social media is here to stay - read more for an insight into the power of social conversations for fostering discussion in healthcare.
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Sci-Fi Style Prosthetic Arm Wins FDA Approval | I Fucking Love Science

Sci-Fi Style Prosthetic Arm Wins FDA Approval | I Fucking Love Science | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

The US Food and Drug Administration (FDA) has approved a prosthetic arm with the sort of capabilities long dreamed of in science fiction, from Star Wars to Terminator. The arm's designers claim it gives “near natural control that enhances independence and improves quality of life for amputees.”


Via Laurent FLOURET
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Laurent FLOURET's curator insight, May 14, 2014 4:43 AM

"The announcement did not come out of nowhere. Already 36 people have been fitted with test versions, but FDA approval was required before the arm could be marketed for its capacity to allow users to brush hair, operate a lock and key or prepare and eat food."

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Measuring multi-channel marketing: metrics that matter

Measuring multi-channel marketing:  metrics that matter | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
In the rush to use multi-channel marketing, don't forget ROI, says Deborah Runge . Multi-channel marketing is becoming more established in the pharmaceutical industry, with the sector supplementing its traditional face-to-face sales and marketing...
Marsha Caplin's insight:

We can get lost in buzzwords, tactics and coming up with clever ideas. But ultimately we need to be asking what is the goal, what are the KPIs (do any benchmarks already exist), what are the meaningful measures to track and ultimately which channels are having a direct impact on sales. 

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19 Mind-Blowing Tricks Every iPhone And iPad User Should Know

19 Mind-Blowing Tricks Every iPhone And iPad User Should Know | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
You spend, like, half of your life on that thing. Time to figure out what it really does.

Via Sarah McElrath
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Sarah McElrath's curator insight, October 23, 2013 12:54 PM

Some great tips. Really love that I can use my iPhone as a level (# 9), and that I can make my phone into a portable laptop by using ANY bluetooth keyboard with it.

Ivor Nidea's curator insight, April 6, 2014 5:10 AM

You'll still be on the NSA easiest to hack list though.

Mayra.Loves.Books's curator insight, April 6, 2014 10:49 PM

Always something new to learn!

 

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Why games should matter in the Health sector...

Why games should matter in the Health sector... | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Phil Stuart is creative director at Preloaded the Bafta award winning London game studio who recently worked with Langland on ... »

Via Daveaitch, Claudio Bini
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Gamifying healthcare for patients

Gamifying healthcare for patients | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Whatever you think you know about mobile health apps – how they’re helping patients stick to their pill schedule, or how they’re encouraging them to eat better or do more exercise – well, they’re doing it all wrong.

Via Alex Butler, Daveaitch
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Lionel Reichardt / le Pharmageek's curator insight, March 16, 2014 6:39 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


INSCRIVEZ VOUS

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#Pinterest, #Twitter, #Facebook, #Instagram, #Google+, #LinkedIn en 2014

#Pinterest, #Twitter, #Facebook, #Instagram, #Google+, #LinkedIn en 2014 | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Mais quelles sont les grandes différences entre Pinterest, Twitter, Facebook, Google+, LinkedIn? Combien de membres ces réseaux sociaux regroupent-ils, quels sont leurs profils et qu'y attendent-ils? Leverage vous ...

Via Florent Dabernat, Thierry Le Magny
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Thomas2c's comment, February 4, 2014 6:19 AM
Those who said in 2007, 2010 and 2012 FB is about to die told me yesterday "you know, FB is about to die". Jalous people.
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Nintendo Chief Announces Foray Into Health Care

Nintendo Chief Announces Foray Into Health Care | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

Nintendo’s president vowed Thursday to stick to the company’s old ways and refused to resign or cut product prices despite the video game maker’s dismal earnings.

 

Instead, Satoru Iwata said the company planned to enter the health care industry.


Via Alex Butler
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Richard Baxter's curator insight, January 30, 2014 7:00 AM

Had some interseting discussions about something similar yesterday - interestiong angle!

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Advocacy: the trend of 2014 | DearMedia

Advocacy, ambassadorship and influencer marketing the key strategic opportunities for 2014.
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ZocDoc

ZocDoc | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Find a great doctor and make your appointment online on ZocDoc! You can search by specialty, location and insurance, and it's completely free to book an appointment.
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Boehringer Ingelheim | Twitter for Business

Boehringer Ingelheim | Twitter for Business | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Boehringer Ingelheim used Twitter Ads to increase awareness and engagement in a highly regulated sector.
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'Why won’t those stupid marketers “do” digital?'

'Why won’t those stupid marketers “do” digital?' | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

Sven Awege (@svennieco) writes:

 

Over the last few years I’ve worked in and with Pharma marketers from the digital side, trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to small softly, softly “express yourself” type workshops (no, there were no incense sticks smoking away in the background to the sound of trickling water).

 

Once the adrenalin rush dies down after each event I try to analyze what impact this may have had.

 

To be fair, some glacially slow progress has been made as the median knowledge of the industry inches forward, but it has not been the tidal wave that some had predicted, or hoped for.

 

Should we be surprised?


Probably not.

 

Looking back to my earlier days as an eBusiness evangelist in the late 90′s, where a solid part of our strategic recommendations included “give your employees access to email”, we spent many a night conjuring projections with terms such as “dis-intermediation” and the likes floating about on post-its.


I recently took a fresh look at some of those crazy visionary presentations that we churned out, and guess what… many of them were right (Warren Buffet logic), but nearly all the timelines were wrong.

So what went wrong then, and is the same thing happening now?

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Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 


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The 4 Essential Capabilities for Digital Marketing Today | mobileStorm

Paul Greenberg, the so-called ”Godfather of CRM”  believes that the battle in advertising today is not between competitors but against consumer attention
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Facebook Will Deliver Internet Via Drones With “Connectivity Lab” Project Powered By Acqhires From Ascenta | TechCrunch

Facebook Will Deliver Internet Via Drones With “Connectivity Lab” Project Powered By Acqhires From Ascenta | TechCrunch | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Facebook plans to bring Internet to the third-world via drones, satellites, lasers, and more. Today Mark Zuckerberg unveiled Facebook's Connectivity Lab which..

Via Laurent FLOURET
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Laurent FLOURET's curator insight, April 2, 2014 4:21 AM

Enabling access to Internet and related services (including health) everywhere: Facebook solar drone vs. Google helium balloon vessels...

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How To Use Color Psychology To Give Your Business An Edge

How To Use Color Psychology To Give Your Business An Edge | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
An understanding of color psychology can help give your business an edge over the competition.

Via Kate Smith, Elizabeth LaPrade, massimo facchinetti, Jonathan Gwillim
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Kate Smith's curator insight, February 8, 2014 10:51 PM

Tips on using color to your advantage.

Elizabeth LaPrade's curator insight, February 9, 2014 11:37 AM

This is super interesting!

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Physician use of healthcare technologies and social media

Physician use of healthcare technologies and social media | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

Physician use of healthcare technologies and social media


Via Daveaitch
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Christian Yamashiba Kasongo's curator insight, January 17, 2014 1:17 PM

Physician use of healthcare technologies and social media

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The changing face of analytics in Healthcare

The changing face of analytics in Healthcare | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it

The way in which information is used by healthcare organizations is in the midst of a revolution, shaped by emergent analytical techniques that change the value proposition. These new analytics can help drive fundamental improvements in patient health, complementing the traditional requirements for information to address cost management and resource utilization.

The ability to capture, integrate, and store healthcare “big data” sets are now tangible capabilities that are available to the healthcare sector. The connection, at an individual patient level, of electronic medical records, medications usage, lab results, demographics, care management activities, and potentially streaming data from ever-present medical and fitness devices, results in a complex data set, but delivers one that is focused on building an integrated view of the patient and their environment. This new found availability is supporting the development and proliferation of new analytic tools and processes that are designed to learn from the relevant patient collective experience and apply within the personalized context of the individual patient. Understanding the whys and hows of a patient achieving specific outcomes can be derived by combining the personal characteristics of the patient with the longitudinal engagement with multiple parts of the health system. Analytics therefore help improve not just the body of medical knowledge (i.e. exploiting real world evidence), but can also be the enabler for applying this knowledge directly to the individual and the intervention required.

These new analytics and the ability to analyze structured and unstructured data underpin emerging cognitive computing systems that learn and interact naturally. These systems are trained by using artificial intelligence and machine learning algorithms and establish a mechanism for assimilation of experience in the creation of enhanced medical knowledge.  One great example is the collaboration between IBM Watson and Memorial Sloan-Kettering Cancer Center to help fight cancer with evidence-based diagnosis and treatment suggestions.

Taking advantage of this evolution in analytics not only prepares, but can active lead organizations to the value-based, outcomes-driven delivery demanded of participating healthcare organizations of tomorrow.

Many health organizations have now identified and put into practice an analytics strategy but fewer are driving analytics into the forefront across the enterprise. The IBM Institute for Business Value recently engaged with key constituents of the healthcare ecosystem around the world to understand their experience with analytics, surveying over 500 executives within the healthcare industry. To read more about this exciting study, read the paper, Analytics across the ecosystem A prescription for optimizing healthcare outcomes

 


Via Chatu Jayadewa
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Richard Baxter's curator insight, January 30, 2014 7:20 AM

Thanks for sharing Marsha - fascinating opportunities by harnessing data what not to like!

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Yale lab’s video games aim to reduce health risks

Yale lab’s video games aim to reduce health risks | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
Women’s health is the next frontier for a team of medical researchers at Yale who believe video games can be powerful tools in the fight against HIV and other serious diseases.

Via Josué Cardona
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Digits: Avatar Nurse Makes Virtual House Visits

Digits: Avatar Nurse Makes Virtual House Visits | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
In this week's Digits, ditch the car as a virtual nurse diagnoses you by video at home, Beats headphone maker unveils streaming music service and the memes that just won't die–like heads in freezers–are trending in Asia.

Via Jim Gritton
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CrowdMed

CrowdMed | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
CrowdMed harnesses the "wisdom of crowds" to help solve difficult medical cases online. We believe in the power of groups to gather information, make smart decisions, and ultimately help save lives. Solve or submit a case!
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DocOnDemand Home

DocOnDemand provides telemedicine software and services for health systems. Learn why you need telemedicine today and how DocOnDemand can help.
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2014: Infinite Channels, Product Awareness and the Dawn of Pervasive ... - Multichannel Merchant

2014: Infinite Channels, Product Awareness and the Dawn of Pervasive ... - Multichannel Merchant | Multichannel, Social Media, Digital Trends in Healthcare | Scoop.it
2014: Infinite Channels, Product Awareness and the Dawn of Pervasive ...
Multichannel Merchant
The growth of multichannel retailing will transform into the concept of infinite channel retailing.
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