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Rescooped by Sonya Guey from PATIENT EMPOWERMENT & E-PATIENT
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How the ePatient Will Revolutionize Pharma Marketing

How the ePatient Will Revolutionize Pharma Marketing | Stay_alert | Scoop.it
Pharma companies need marketing strategies that will successfully engage the e-patient in order to continue branding and growing their products.

Via VAB Traductions, Lionel Reichardt / le Pharmageek
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Tout comprendre de BePATIENT en 1 minute 30 - YouTube

BePATIENT : permettre à chacun de disposer des compétences et des outils pour promouvoir sa santé et sa qualité de vie. BePATIENT est une plateforme « eSanté...

Via Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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Dr Google est souvent de très mauvais conseil

Dr Google est souvent de très mauvais conseil | Stay_alert | Scoop.it

Mon enfant a des taches rouges, pourquoi ? Je tousse depuis 3 semaines, je dois m’inquiéter ? Finalement, les enfants doivent-ils boire beaucoup, ou peu de lait ? Nous sommes nombreux à chercher conseils et informations médicales sur internet, mais ce n’est pas toujours une bonne idée.

© ThinkStock

Les gens sont toujours plus nombreux à chercher sur internet une réponse à des questions concrètes qu’ils se posent sur leur santé. Une étude française récente montre que le phénomène concerne une personne sur deux. Les recherches effectuées portaient dans plus de la moitié des cas sur des maladies chroniques (diabète, cancer, maladies cardiaques...), et plus particulièrement sur leur nature exacte et sur les traitements possibles. 60 % des utilisateurs ont trouvé de cette manière une aide à la prise de décision raisonnée. De plus, la démarche a enrichi le dialogue avec le médecin traitant, les premières connaissances ainsi acquises permettant notamment de poser des questions plus ciblées. Une étude réalisée récemment aux Pays-Bas montre que 75 % des Néerlandais font ce même type de recherche sur internet.

Qualité douteuse

Mais tout cela est-il bien sain ? Car on peut se poser des questions sur la fiabilité des informations délivrées sur des sites peu contrôlés. Ce n’est pourtant pas ce manque de fiabilité qui refroidit les personnes qui n’utilisent pas internet : une sur cinq seulement affirme y renoncer par manque de confiance. Pourtant, il existe bel et bien des problèmes avec l’information santé mise en ligne : en plus d’être souvent difficile à trouver et à lire, elle est incorrecte ou incomplète dans la moitié des cas. De plus, il n’est pas toujours évident d’identifier la source de l’information ni de savoir quand elle a été mise en ligne, comme le démontre une étude américaine portant sur des sites médicaux anglophones et hispanophones.

Il en va de même pour les sites néerlandophones, qui sont environ 15.000 à délivrer de l’information santé : la moitié d’entre eux n’est pas de qualité, avec des informations dépassées, peu claires, incomplètes, et parfois même erronées. C’est assez inquiétant lorsqu’on sait que, sur base des informations trouvées, 17 % des internautes décident de consulter un médecin et même – surtout – que 11 % décident de ne pas le faire et d’essayer de s’en sortir tout seuls. Un quart des internautes adeptes de l’info médicale en ligne se basent sur cette dernière pour consommer des vitamines, des minéraux ou des plantes médicinales.

Les études montrent que les besoins en matière d’informations sur la santé sont très élevés, et qu’internet en est une source pratique et d’accès simple. Les sites doivent donc impérativement être bien élaborés et délivrer une information correcte et compréhensible par tous. Trop d’internautes se sentent frustrés dans leurs recherches ou, pis encore, sont amenés à prendre des décisions néfastes pour leur santé.

Santé et sciences

Le Centre Belge d’Evidence- Based Medicine (EBM) a lancé ce 9 décembre le site web www.gezondheidenwetenschap.be, uniquement disponible en néerlandais. (5) Avec le soutien de la Communauté Flamande, il passe les nouvelles « santé » à la loupe afin de les clarifier et publie des recommandations destinées aux patients. Pour les francophones, on peut aussi signaler l’excellent site www.mongeneraliste.be, qui donne une mine d’informations sur différentes maladies ou maux. Des informations rigoureuses et scientifiques, à la portée de tous !

Par Patrik Vankrunkelsven


Via Rémy TESTON, Celine Sportisse, dbtmobile, Marie Françoise de Roulhac, Lionel Reichardt / le Pharmageek
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Sophie Undreiner's curator insight, January 4, 2014 9:23 AM

on ne le dit pas assez: attention à vos sources, attention à "l'auto-e-medecine" !

Giovanna Marsico's comment, January 6, 2014 4:56 AM
L'article en objet s'en prend à la difficulté d'identifier les sources sur le web, mais il est le premier à ne pas indiquer les études qu'il cite...volonté d'adéquation?
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“L’industrie pharmaceutique doit trouver de nouveaux leviers de croissance pour perdurer” | L'Atelier: Disruptive innovation

“L’industrie pharmaceutique doit trouver de nouveaux leviers de croissance pour perdurer” | L'Atelier: Disruptive innovation | Stay_alert | Scoop.it
A l’aube de la santé connectée, ce n’est plus vers le médicament que l’industrie pharmaceutique se tourne mais vers des solutions thérapeutiques personnalisées engendrant de nouvelles relations avec le médecin et le patient.
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Being Too "Patient-Centric": Spying on Patients on Social Media

Being Too "Patient-Centric": Spying on Patients on Social Media | Stay_alert | Scoop.it
I've written recently about the need for pharmaceutical companies to institute Customer Experience Centers of Excellence (here).
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Stop using the term "patient- centric"—and other rules for the New Pharma ... - Medical Marketing and Media

Stop using the term "patient- centric"—and other rules for the New Pharma ... - Medical Marketing and Media | Stay_alert | Scoop.it
Medical Marketing and Media
Stop using the term "patient- centric"—and other rules for the New Pharma ...
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How much should pharma spend on digital marketing ?

How much should pharma spend on digital marketing ? | Stay_alert | Scoop.it

I’m getting a lot of calls with the age old question “how much should I budget in 2014 for digital marketing ?”. The answer to that is complex and largely depends on on the... [[ This is a content summary only.


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Few pharma websites optimized for mobile, according to Manhattan Research's ... - Sacramento Bee

Few pharma websites optimized for mobile, according to Manhattan Research's ...


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Pharma-Bytes: Pharma Marketing and DNA: Visualizing the Pharma Customer Experience

Pharma-Bytes: Pharma Marketing and DNA: Visualizing the Pharma Customer Experience | Stay_alert | Scoop.it
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Rescooped by Sonya Guey from Marketing pharmaceutique
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The Social Media effect on the Pharmaceutical & Healthcare Industry - Feature | PharmiWeb.com

The Social Media effect on the Pharmaceutical & Healthcare Industry - Feature | PharmiWeb.com | Stay_alert | Scoop.it
The Social Media effect on the Pharmaceutical & Healthcare Industry : Pharmaceutical feature | PharmiWeb.com...

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Rescooped by Sonya Guey from Health innovations, mhealth, digital ...
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Novartis Challenge Shows There Are Still Entry Points into Mobile Health Market

Novartis Challenge Shows There Are Still Entry Points into Mobile Health Market | Stay_alert | Scoop.it
ProgrammableWeb.com keeps you up to date with web mashups and APIs: what's new, interesting, useful and important. Hundreds of mashups and APIs. Contribute, search, view, and chart them.

Via Clara Hamelin
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Clara Hamelin's curator insight, November 4, 2013 4:53 PM

With winners announced and organizers now regrouping to analyze the next stages, the Novartis mHealth Challenge – held last weekend in San Francisco and giving away over $40,000 in prize money – has demonstrated that for developers looking to aggregate APIs together into a health-focused, consumer-facing end-product, there is still plenty of room to enter the growing market. ProgrammableWeb spoke to Cheryl Cheng, one of the organizers of the hackathon and winners from Sense.ly to see what other API developers can learn from the outcomes.

“It’s only been three days since the event, so we are still decompressing, everyone is still reeling from the workload”, shared Cheryl Cheng, partner of early stage venture fund BlueRun Ventures and co-founder of BrandGarage, which organized the Novartis mHealth Challenge hackathon. (BrandGarage events provide an open platform where venture firms like BlueRun can work with industry partners like Novartis – a Fortune500 pharmaceuticals company – to make new connections and drive innovation.)

The challenge offered up Novartis data, a library of APIs and a selection of wearable tech to developers to encourage them to design a solution aimed at the caregivers of patients with heart failure. Heart failure causes one hospital admission every 30 seconds and results in the premature death of up to 5.1 million people a year in America alone. While Novartis works to create pharmaceutical treatments directly for patients with heart failure, in this challenge, they wanted competition entrants to focus on the patient’s ‘ecosystem’: their care-givers who were often responsible in daily life for helping a patient monitor and manage their health and health care.

“This was the beginning of the conversation for Novartis. They brought a big team out, there was a lot of senior support from the company,” said Cheng. “What’s unique about the events we do, is that we create a catalyst that helps the startup community get a deeper insight [into enterprise problems] and helps established companies connect with the technologists.”

By this measure, the event was a success: around 160 developers turned up to compete (out of 200+ registrations), and 46 teams submitted competition entries by the end of the weekend. Sense.ly won the grand prize of $15,000 while other entrants shared a further $25,000 in prize money, in addition to Jawbone giveaways and other sponsor prizes.

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Putting It In Context: How Pharma Marketers Can Finally Leverage Programmatic - ADOTAS

Putting It In Context: How Pharma Marketers Can Finally Leverage Programmatic - ADOTAS | Stay_alert | Scoop.it
Putting It In Context: How Pharma Marketers Can Finally Leverage Programmatic
ADOTAS
Digital pharma marketing has always been limited by regulations.
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Pharmaceutical Marketing Groups Turning to Innovative Tactics and Strategies

Pharmaceutical Marketing Groups Turning to Innovative Tactics and Strategies | Stay_alert | Scoop.it
Pharmaceutical Marketing Groups Turning to Innovative Tactics and Strategies ...

Via eMedToday
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eMedToday's curator insight, September 15, 2013 7:54 PM

Appears to be useful report

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BlueStar, the First Prescription-Only App - IEEE Spectrum

BlueStar, the First Prescription-Only App - IEEE Spectrum | Stay_alert | Scoop.it
Doctors start prescribing the BlueStar app for diabetes management
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Rescooped by Sonya Guey from E-HEALTH - E-SANTE - PHARMAGEEK
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L' importance des actions SEO en termes de classement

L' importance des actions SEO en termes de classement | Stay_alert | Scoop.it
Bonjour tout le monde ! En effectuant ma veille d'informations avec mon logiciel de veille, je suis tombée sur une infographie qui révèle les facteurs de classement qui sont pris en compte par les ...

Via Arobasenet, Lionel Reichardt / le Pharmageek
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Rescooped by Sonya Guey from Social Media and Healthcare
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The Evolving Role of Social Media in Healthcare

The Evolving Role of Social Media in Healthcare | Stay_alert | Scoop.it

Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality.

Yet one area of innovation may stem from an unlikely source. Social media for healthcare can contribute to increased communication, provider efficiency, treatment efficacy and organizational transparency.

A significant amount of doctors, patients, family members, and specialists use social media to bring about more impactful care and treatment. PwC released a report on social and healthcare detailing how, "a third of consumers surveyed use social to find and share information about medical treatments, doctors, and health plans."Given the impact of social for consumers, healthcare is set to experience similar disruption to that of mobile in the retail space. In the spirit of WebMD and existing health sites, social media is transforming how doctors and patients operate and interact with each other.

Despite issues related to misinformation, security concerns, and confidentiality, social media and similar technologies can alter the healthcare experience for all parties involved.Patients That Share Freely

Social media users are growing increasingly accustomed to sharing personal information online. Users comment on everything from a status update about their cold to a recent article on diabetes. Patients today are actively engaging online with other patients and family members regarding treatment, ailments, and prescriptions.In certain cases, patients end up receiving basic advice from medical professionals that happen to be in their network. This phenomenon can be harnessed to an extensive level for gaining qualitative feedback about treatment and services. Services like Bazaarvoice are used to scan user generated content online to measure brand sentiment. The same tools can be used by providers.Niche social networks have even been developed directly by patients and their families. Such websites focus on specific patient communities and diseases. PatientsLikeMe is a niche social network founded by the brothers of a man suffering from Lou Gehrig's disease.

The site allows family members and patients alike to access forums, reports, testimonials and other information. PatientsLikeMe utilizes data and content from their site to sell to clinics, drug manufacturers and healthcare organizations in the form of reports. As exhibited by PatientsLikeMe, patients are actively engaging with technology to empower themselves in unprecedented fashion.

Doctors Who Engage ProactivelyMashable reported that a quarter of hospitals have a social media presence. And 60 percent of doctors surveyed said social improves quality of care. With notoriety prior to an encounter, doctors can attract more patients while providing patients with a means to better assess healthcare professionals.

It takes relatively little time to set up a blog that integrates with social accounts. For larger practices, a content management system can empower members to post content to websites or blogs. Consistently publishing blogs and interesting articles serves as material to update Facebook and Twitter.

In addition, hosting Google Hangouts with past patients is another innovative yet economical way for doctors to use technology to connect with patients.

Through social media, doctors can contribute to a more transparent and patient-centric model of healthcare. And as policy progresses to catch up with technological innovation, social strategies in healthcare should become more widespread.

Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Patients who have transparent access to information on providers could benefit from better health outcomes.Communication, feedback, and superior service in healthcare can be significantly revamped through incorporation of a social strategy.


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Which digital tactics provide the greatest ROI for pharma marketers? | World of DTC Marketing.com

Which digital tactics provide the greatest ROI for pharma marketers? | World of DTC Marketing.com | Stay_alert | Scoop.it
Digital marketing offers a lot of challenges to pharma marketers but which channels provide the greatest ROI ?
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The ingredients of successful multichannel marketing in pharma

The ingredients of successful multichannel marketing in pharma | Stay_alert | Scoop.it
In the age of reduced face-to-face contact with HCPs, the pharma industry is under pressure to get their multichannel marketing right.

Via COUCH Medcomms, Lionel Reichardt / le Pharmageek
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Andrea Angioloni's curator insight, December 5, 2013 2:54 AM

Multi-channel marketing cannot replace sales but need you need to design the marketing strategy so the multi-channel approach underline and support the efforts of sales team...... this if Marketing and Sales manager are aligned!

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Why Social Analytics Are So Hard, But So Vital

Why Social Analytics Are So Hard, But So Vital | Stay_alert | Scoop.it
By now everyone has heard the story of how Target in the US was able to figure out that a teenage girl was pregnant before her father.
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Digital Innovators Shine at 4th Annual Digital Marketing Canada Summit - PR Web (press release)

Digital Innovators Shine at 4th Annual Digital Marketing Canada Summit - PR Web (press release) | Stay_alert | Scoop.it
Digital Innovators Shine at 4th Annual Digital Marketing Canada Summit PR Web (press release) eyeforpharma recently hosted their 4th annual Digital Marketing Awards ceremony at the Westin Prince in Toronto, honoring digital innovators and marketing...
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Should pharma abandon social media? - Medical Marketing and Media

Should pharma abandon social media? - Medical Marketing and Media | Stay_alert | Scoop.it
Medical Marketing and Media
Should pharma abandon social media?
Medical Marketing and Media
Most marketers I know are focused on sales, not influence, and it's a pretty “soft” return on investment to turn a connection on Facebook into an Rx.
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Red tape and digital hits pharma marketers - Warc

Red tape and digital hits pharma marketers - Warc | Stay_alert | Scoop.it
Red tape and digital hits pharma marketers Warc LONDON: A majority of pharmaceutical marketers think that communication is harder than five years ago, thanks to the regulations surrounding the sector and the tendency for sick consumers to check...
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Pharmaceutical marketers raise concerns over digital campaigns, as consumers ...

Pharmaceutical marketers raise concerns over digital campaigns, as consumers ... | Stay_alert | Scoop.it
Pharmaceutical marketers raise concerns over digital campaigns, as consumers ...
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