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Google Gobbles Social Media Platform Wildfire In SOT

Google Gobbles Social Media Platform Wildfire In SOT | Startup Revolution | Scoop.it
Four years ago, we set out on a journey to make social media marketing easier and more effective. Today, we're announcing that we're joining Google!


Marty Note
Wow, SOT (Sign of the Times) or what? Google will now proceed to crush the Hootsuites of the world. More importantly is the statement of social intent, yet one more brick in the resurgent Google trend we've been discussing since the Facebook IPO and uber-agency WPP noting their Google spend was up, Facebook flat. Apparently WPP was not alone as Google just reported record earnings AND IN THE SUMMER. Search volume typically goes down in the summer. Not this year for Google and that bodes well for 4Q as does this move to consume Wildfire.

Here is my favorite piece of the Wildfire press statement (emphasis mine):

We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.


Via Jesús Hernández
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Top Lessons from Exceptional Women Entrepreneurs - Forbes

Top Lessons from Exceptional Women Entrepreneurs - Forbes | Startup Revolution | Scoop.it
ForbesTop Lessons from Exceptional Women EntrepreneursForbesThere has never been a greater need or time for women to start businesses. We need their abilities, experiences and skills more than ever in the very competitive world of commerce.
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Digg Relaunches With Realtime - New Search Engine For Hot Links [Cool]

Digg Relaunches With Realtime - New Search Engine For Hot Links [Cool] | Startup Revolution | Scoop.it

When the social news tool Digg relaunches next week — Wednesday to be exact — it will get help from a new product called Realtime, a search engine that surfaces links being shared the ...

Marty - Cool searh engine idea fot hot links and very "semantic web".


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PPC Agencies: How To Hire Good Guys And Not Get Shot By Gunslingers

PPC Agencies: How To Hire Good Guys And Not Get Shot By Gunslingers | Startup Revolution | Scoop.it
Cowboys exist everywhere. Far from being relics of the Wild West, they live in all countries and operate in all industries. Nobody is truly safe from them.
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New Cradle-To-Cradle Book: The Nature of Business by Giles Hutchins

New Cradle-To-Cradle Book: The Nature of Business by Giles Hutchins | Startup Revolution | Scoop.it

I really should start off by saying that Giles is a friend of mine, and therefore I am not in a position to be able to write a totally unbiased review. What I would though like to do is discuss Gil...

Marty Note
Cool New Book along the Cradle-to-Cradle idea of sustainable business practices and adopting a more natural thinking. I'm going to pick it up as this is a favorite trend I marked several years ago as inevitable. Also read The Ecology of Commerce by Paul Hawken along these lines. Good book for startups since any company who wants to succeed into the future should be wrapping their values in these concepts :). M

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A Wise Conversation With Cool Clae Founder Sung Choi

A Wise Conversation With Cool Clae Founder Sung Choi | Startup Revolution | Scoop.it
One of the founding fathers of CLAE, Seoul-born and NYC-raised entrepreneur, Sung Choi has come a long way in his career as a footwear designer. From PNB Nation and DC Shoes to...


Marty Note
I like Sung and love how he and his fellow Clae shoes (http://www.clae.com/)founders took a vertical that would scare the pants off of most, shoes, and created a niche by crossing Nikes and Crocs.


Well done and a wise and inspirational man. Rock on Sung and I will be buying a pair of your shows (looked COMFORABLE and Merrell just hosed my favorite pair of shoes on earth cuting their Geomorphs so they don't fit my fat feet anymore :). M


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Your Startup Is A Tribe, Light A Fire, Tell Stories, Include Customers

Your Startup Is A Tribe, Light A Fire, Tell Stories, Include Customers | Startup Revolution | Scoop.it
Why should you cooperate with your customers? Survival is a pretty good motivator.


Marty Note
Yes startup entrepreneurs can become a tad solipsistic, but they understand lighting a fire, telling stories and having a beer. Tribes have been formed over campfires and drinks for centuries. Sure many of our "fires" are digital now, but don't be fooled. The values that moved our ancestors to fellowship on grassy plains full of buffalo remain the values of successful startups.



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NewMe Accelerator’s Summer 2012 Class | TechCrunch

NewMe Accelerator’s Summer 2012 Class | TechCrunch | Startup Revolution | Scoop.it

NewMe Accelerator, the startup incubator program aimed at under-represented minorities in the tech industry (namely African Americans, Latinos, and women), announced today that it has chosen seven startups to be part of its Summer/Fall...

***** Some cool ideas in here. Want to digest and contextualize before commenting much further, but this is hot off of TechCrunch (less than 200 RTs) so going to share in near real time.
Marty

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ViralHeat Launches New Conversation Tool For SMBs, Agencies

ViralHeat Launches New Conversation Tool For SMBs, Agencies | Startup Revolution | Scoop.it
The tool is among the most comprehensive free offerings for cross-platform posting, conversation management and analytics. Viralheat co-founder and CEO Raj Kadam tells us his goal was to make a full-featured product available for small businesses and agencies to access the data they need to be successful with social media.

***** Even if only half those claims are true you have to respect a new tool suite by a company called ViralHeat!
Marty
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Dreamstake #startuprevolution - rebel with us! [video]

****** Cool, Dylan-like video about a group looking to help startups. COOL! I would rebel with these guys to change the world. Great suggestion from Frederic Fadel. Marty
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12 Rules To Build A Profitable Startup

12 Rules To Build A Profitable Startup | Startup Revolution | Scoop.it
I've been obsessed with Internet Startups for almost a decade now, and I still find myself consuming as much content as possible about the best way to startup a...

...

***** I like the no nonsense tone of these "rules" and agree with most of them (#5 no so much as a RULE more as a nice to have if you can make it happen and lower costs accordingly). Excellent and helpful post from @iamdchuk

Marty

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The Leanest Start-up in Silicon Valley & Cheapest Room and Board

The Leanest Start-up in Silicon Valley & Cheapest Room and Board | Startup Revolution | Scoop.it

Kurt Varner is like a lot of young men trying to launch a business. Except that he's living in his car. It's kind of a necessity, it's kind of a gimmick--and it's kind of working.

**** I want to give Kurt money as I write this :). If living in his car to create a startup is a gimmick it is a great one. Rock on Kurt your car is far and away the least expensive place for you to sleep in the valley. In the meantime, if you need web programing or development help give me at call at Atlantic BT in Raleigh, NC and we will fix you up

Having just returned from San Francisco I can tell you Kurt is right about one thing. Being there is important. There is something in the air, something like the live chance of possiblity. I love living in NC, but San Francisco is where certain pieces of me have lived ever since I first woke up in Berkley at the Claremont staring across the bay at the magical city by the bay.

Read about the time I was the ONLY guest at the rambling Claremont: Martin's Shining http://scenttrail.blogspot.com/2009/10/martins-shining.html .

PS. Just received a nice Tweet from Kurt, the son I never had :). Kurt has my help and the support of every one of the 70 people at Atlantic BT anytime he needs it. Kurt lives in his car so WE don't have too (lol). Great spirit and marketing Kurt and you will be successful as there is little a 30 year marketing vet can teach you about cutting through NOISE and clutter. Sleep tight my friend. You have fans and supporters I suspect many of them as I write this :). M

BTW, seeing how Kurt's Twitter is blowing up he won't be in the car another night (lol). Great marketing Kurt. Rock On!

Marty
Director Marketing

Atlantic BT (http://www.Atlanticbt.com )

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Amazon Buys Map Startup UpNext Because SoLoMo Rules The Future

Amazon Buys Map Startup UpNext Because SoLoMo Rules The Future | Startup Revolution | Scoop.it
SAN FRANCISCO (Reuters) - Amazon.com Inc reportedly agreed on Monday to buy mapping startup UpNext, the latest sign of increased competition between the world's largest Internet retailer (For #startups: Amazon buys map startup UpNext: report - Reuters...


****** I guess mapping is KING of VC right now because it ties to SoLoMo (Social, Local and Mobile). Interesting move for the least SoLoMo player, Amazon. I'm betting Amazon feels the presure of mobile searching tied to mobile commerce. I stopped by our mall today an it looked like a war zone. There were at last 15 major renovations and moves going on as the recession created by Moore's Law, Google and mobile rolls on and spares nothing.

Amazon's desire to find a SoLoMo play speaks to their desire NOT to be left out. How they execute the stragegy will be interesting. Bet they are going to add a distributed network stores can buy into somewhat like their partners idea.

Marty

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Bitly Launches New Social Search Engine: Realtime [Cool]

Bitly Launches New Social Search Engine: Realtime [Cool] | Startup Revolution | Scoop.it

Giuseppe Mauriello: Bitly announced new service called Realtime. It's a social search engine in private beta for finding the most clicked on Bitly links. It allows users to filter searches by keywords, topic, social network, country, target domain, language.

From review article on The Verge:
"Bitly's calling it an "attention ranking engine," and that seems apt in our testing so far. Unlike Twitter's trending topics or the competition, you're able to find out which webpages are most shared, rather than simply the most viral comments on those stories.

As reporters, we're definitely fans of the idea: we can see it being a very useful tool for people who want to know what's interesting right this moment.

Of course, the results are only really useful if Bit.ly gains popularity yet again: Most social networks have their own URL shortener these days..."


Request an invite now and try out it: http://rt.ly

 

More info on Bitly Blog: http://blog.bitly.com/post/28157667321/from-bitly-labs-say-hello-to-realtime

 

Read review article on The Verge: http://j.mp/QYCQXM


Via Giuseppe Mauriello, Mithuhassan
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Prasanth (WN)'s comment, July 30, 2012 7:52 AM
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Nate McGee's comment, July 30, 2012 8:58 AM
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Business In Red Shoes – Women In Business Imperative [book review]

Business In Red Shoes – Women In Business Imperative [book review] | Startup Revolution | Scoop.it


Marty Note
It is imperative more women start businesses especially in technology. Women see things differently, bring fresh perspective and can be more collaborative and less proprietary. I know sweeping generalizations are dangerous, but go to any tech startup weekend and it may be as much as 80% male. In my 30 year business career I've noticed an important truth - diversity trumps all else.

Diverse teams perform better (read Wisdom of Crowds for why). Teams rich in diversity perspectives, background and gender perform consistently at a higher level. Hope this new book encourages more women entrepreneurs especially in tech.

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Fixing College With Better Technology And Lower Costs Could Be Startup Gold

Fixing College With Better Technology And Lower Costs Could Be Startup Gold | Startup Revolution | Scoop.it
Colleges and universities must mitigate a decade’s worth of unsustainable growth by looking for ways to lower costs, embrace technology and improve education.

...

Marty Fixing College Note
All kinds of startup opportunities in the "let's fix education with technology" space. Have to fix the governing boards and non-teacher mindsets too (teachers ROCK) and good luck with that (lol). Build it and they just might come in spite of themselves.


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Where Twitter Trending Topics Really Come From [HP Labs Report]

Where Twitter Trending Topics Really Come From [HP Labs Report] | Startup Revolution | Scoop.it
HP's Social Computing Research Group has released the results of a new study that dives into the anatomy of Twitter's Trending Topics.

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Marty Trending Note
Since we are all in the trending business now finding reliable sources is important. Here are sources I rely on for trending topics in most to least valuable order:

* Scoop.it - Love the fact I can power the keywords on for their social spider (read Why Scoop.it Rocks II for more on my open love of this great curation tool).  

* Topsy - most reliable Retweet source. 

* Zite and Flipboard on my ipad. 

* Twitter

* Google Alerts

* Google Trends

* Google Insights 

* Facebook (there is more here than I've tapped especially in the ad section)

* Google Analytics (your site is a valuable source of traffic and trending information)

* Twitter and other social signals from 5 trusted sources / friends including: @1918 (Phil Buckley) @SethGodin @Steveology (Steve Farnsworth) @RobinGood and @maxOx (Michele Smorgon)


Where to you go for trending news? 

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The No A**Hole Rule: How Damaging Is a Bad Boss, Exactly?

The No A**Hole Rule: How Damaging Is a Bad Boss, Exactly? | Startup Revolution | Scoop.it

What's the one factor that most affects how satisfied, engaged, and committed you are at work? All of our research over the years points to one answer — and that's the answer to the question: "Who is your immediate supervisor?

Marty Note
Read The No A**Hole Rule (from Harvard University Press) for more facts and figure for just how damaging mean, cruel jerks are to your psyche and bottom line. I've had the plelasure to work for great bosses like J. Langdon, Mary Kay Oconnor and my current "boss" Jon Jordan (http://www.atlanticbt.com/employees/view/jon-jordan.php )and life is so much better when you work with people you love. Find those people and then go all in. I'm a go all in kind of guy and doing so with jerks for bosses will drive you a special kind of crazy (lol).

If you work for a jerk send me your resume. Atlantic BT is and will be hiring as we are growing like weeds (http://www.atlanticbt.com/job-openings.php ). :). M

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Got Ferrari? Viral Marketing Idea

Got Ferrari? Viral Marketing Idea | Startup Revolution | Scoop.it

A rare collection of four Ferrari cars is expected to sell for a combined $20 million or more at the Pebble Beach Concours d’Elegance next month. (RT @latimesautos: Got $20 million?

Marty Note
When I was in Fasttrak program at the Council For Entrepreneurial Development (CED) Scott Wingo, the founder of Channel advisor, told a great stoy. Scott told about how he went to the mountain of VC control, Sand Hill Road in the valley, and placed signs all around major VC offices. The signs had his URL and nothing else on them. His phone rang off th hook and he did a deal from strength instead of on his knees.

Every year half the VCs in the world attend the annual classic car sale in Pebble Beach. This year 4 rare Ferrais are on the block for $20M. What is the difference between a Ferrari and a startup? One makes you money so you can afford to buy the other. Some adventureous startup entrepreneur should be creating signs with their URL and a simple message. Buy the Ferrais, We Can Help Pay For Them [insert URL here].

Marty

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Campus Incubators Rising: Colleges Encourage Student Startups

Campus Incubators Rising: Colleges Encourage Student Startups | Startup Revolution | Scoop.it

New York Times: No need to head west. Even nontechie campuses are opening start-up incubators. (Campus Incubators Are on the Rise as Colleges Encourage Student Start-Ups. http://t.co/fOgJyaQp


***** Marty's Comments
This ia a huge DUH. In a time when the $200K needed to attended the college I attended is being questioned finding ways to reinforce the one thing every college has that can not be easily replicated or done away with - the unique community - seems like an important idea. Not to mention that if a college had sponsored ideas such as Facebook and Microsoft they may have gotten a piece of the action and so helped keep costs from getting so out of control.


Even more important is keeping college in step with the world. The days when even an isolated former 7 Sister college like Vassar, I'm VC '80, could wall off into ivory towers is long gone. I just scooped an article about Jim Goodnight and SAS. Goodnight, a former UNC professor, built one of the great companies. When the Vassars of the world produce more Zuckerbergs and Goodnights within some sanctioned program is when there will be an undeniaable benefit to monster tuition and costs that rise 5x more than cost of living.
Marty

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Ultimate Startup Checklist [Infographic]

Ultimate Startup Checklist [Infographic] | Startup Revolution | Scoop.it

Infographics on Ultimate Startup Business Checklist from A to Z Brands and Rocking business innovative ideas for Social Media Business votes Online marketing...

***** This Infographic is a great if somewhat creepy (all guys except for one woman handing a guy a big wad of cash) list of steps to take when starting a business. Some things on the list are more important than others.


Note: My friend and excellent curator Chintan Jain (http://www.scoop.it/u/chintan-jain ) suggested this infographic but I saw his suggestion moments after I published it. Chintan is so helpful I'm confident I will have many more Scoops from his suggestions.


Marty

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Kippt Reinvents the Internet's Favorite Hobby: Sharing Links

Kippt Reinvents the Internet's Favorite Hobby: Sharing Links | Startup Revolution | Scoop.it
With its update on Monday, the link listing tool Kippt adds social features that make it a one-stop shop for practicing the Internet’s favorite hobby: sharing interesting links....
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Best Productivity Tools for Early-Stage Startups

Best Productivity Tools for Early-Stage Startups | Startup Revolution | Scoop.it
We've put together a list of all the tools you'll likely need  in the early stage of your startup, up to the point you'll take off and need to focus on different stuff.
Via Zoom Marketing Digital, Martin (Marty) Smith
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Why content creators need #RiteTag to add reach with #SSO not #SEO

Why content creators need #RiteTag to add reach with #SSO not #SEO | Startup Revolution | Scoop.it

Ritetag for your business or group: July is free SSO seminar month! Just ask for one, we'll do it by G+ hangout - me and up to 9 of you and your group/company/etc.

RiteTag is free for beta-testers, and even after we go live to the public, searching on some networks will remain free for a limited no. of searches.

http://osakabentures.com/2012/07/ritetag-beta-video/

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Let’s Go Bananas For SEO!

Let’s Go Bananas For SEO! | Startup Revolution | Scoop.it

Findmycompany.com was tired of not getting attention on social so they piled a bunch of bananas on their ping pong table and are offering an ipad for the person who can guess how many bananas are blocking this Austin SEO company's ability to play ping pong. Here is what I love about this contest:


* Simple, fun and easy.
* Cheap since winner gets an iPad ($500) + Bananas ($500) + Landing Page + PRWeb ($500).

* Funny& Fun

* Reinforces key themes (crowdsourcing, how easy it is to get lost in crowd)

* Takes some time to resolve (could take weeks before a correct estimate)


SEO, like all businesses, is crowded and tough. FindMyCompany in Austin is walking their talk and sure to receive a nice $10 to $1 return on their banana investment. Well Done social media doesn't take a million bucks. Creativity and courage matter more than money in what may be the last Wild West on earth.

Kudos To Austin's FindMyCompany.com.

Marty

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