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Mish This - Husband and Wife Team Accomplish 2 Things I couldn't [VIDEO]

Mish This - Husband and Wife Team Accomplish 2 Things I couldn't  [VIDEO] | Startup Revolution | Scoop.it

Inc.
Patrick Mish and Devon Mish almost shuttered M-Edge Accessories when running the iPad case business from home became too much.

Marty Note
Congratulations to the Mish family for achieving two things I coudn't - creating a successful business and a healthy marriage. FoundObjects.com, my attempt to do same, is RIP along with my 22 year marriage (more than 10 years now so not so painful anymore ;).

Any husband and wife team should watch this video from Inc. as it has great examples of how to achieve BOTH goals.

Kudos to the Mish Family! Cool store too:  http://www.medgestore.com/ 

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The Most Common Misconceptions about Entrepreneurship?

The Most Common Misconceptions about Entrepreneurship? | Startup Revolution | Scoop.it

Our friends at YEC asked members of their council this entrepreneurship-related question from a reader… we thought the answers were enlightening. Read on! ...

Marty Note

Loved this hopeful post especally about debunking myths such as you have to be a teenager to start a successful business now.  

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Atlanta Startup Weekend November 9th

Atlanta Startup Weekend November 9th | Startup Revolution | Scoop.it
Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups.


Marty Note
If you haven't been to a startup weekend you should go. You will get an education very fast in the holes, and there are always big ones, in your elevator pitch. Darwin has nothing over these weekends, so go, pitch and form a team if you are near Atlanta on November 9th. 

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Pheed Me: Social Shopping Curation With Monetization

Pheed Me: Social Shopping Curation With Monetization | Startup Revolution | Scoop.it

Therese' summary : existing social media platforms have connected world’s celebrities with audiences tens of millions of people without giving them much reward for it. This is about to change with Pheed a social shopping curation platform that means business

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Q: Do Entrepreneurs Overlook Manufacturing? A: Yes

Q: Do Entrepreneurs Overlook Manufacturing? A: Yes | Startup Revolution | Scoop.it

To the dismay of venture capitalists, the business-to-business space is often ignored by start-ups in favor of the consumer sector. (Do Entrepreneurs Overlook #Manufacturing?

Marty Note
I like to go where the crowd is thin or thinning. Manufacturing may be a great place to focus some startup resources considering its almost total write off. We have to make stuff. We are Americans dammit :).

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Geeks May Be The New Rock Stars, But Good TV? Bravo StartUps Silicon Valley Airs 11.5

Geeks May Be The New Rock Stars, But Good TV? Bravo StartUps Silicon Valley Airs 11.5 | Startup Revolution | Scoop.it
Business InsiderSilicon Valley gets ready for its TV close-upUpstart (blog)Bravo's reality show Start-Ups: Silicon Valley (previously titled just Silicon Valley) will finally premier November 5.
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Storyboard Generator - Business Applications Beyond The Script

Storyboard Generator - Business Applications Beyond The Script | Startup Revolution | Scoop.it

This is a great tool for developing storyboards based around scripts. Great for helping to visualise a text / script.

Marty Note
Since websites are becoming more like movies, this cool storyboarding tool could help in more ways they even they realize. Examples of ways I plan to use it:

* Startups could storyboard business plans and presentations.

* Storyboard web pages.

* Storyboard videos to play on web pages.

* Storyboard navigation to keep the story intact across a website.

* Storyboard a multi-part content series.

and etc...

There are at least 10 ways I'm going to use this tool for business. Will report back.


Via Nik Peachey, Ana Rodera, Deborah Arnold
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Alfredo Corell's curator insight, December 27, 2012 8:47 AM

Share your creative work with the Generator community. Upload to the Video Gallery and Free Media Library.

Karen Faulkner's curator insight, March 25, 2013 6:26 AM

What a fantastic tool for uper primary students to bring to life scripts

StudentSupport@EdinburghCollege's curator insight, May 6, 2015 6:25 AM

Might be a useful tool in support of students with Autism Spectrum Disorder (ASD), to create social stories to remind them of how to complete tasks with multiple steps. 

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Success Before Startup Book Review

Success Before Startup Book Review | Startup Revolution | Scoop.it
RT The Bookbag review of Success before Start-Up by Steve Bridger #startup http://t.co/QIWgWfy5...
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"Local Discovery Engine" Cool New Startup

"Local Discovery Engine" Cool New Startup | Startup Revolution | Scoop.it
Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon.
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Search, Find and Curate News From Where The Action Is with Geofeedia

Search, Find and Curate News From Where The Action Is with Geofeedia | Startup Revolution | Scoop.it

From the official site: "Geofeedia's powerful tools, easy-to-use interface, and patent-pending technology allow you to perform precision location-based searches to monitor social media.

 

Journalists use Geofeedia to quickly find and curate social media from locations where breaking news is happening.

 

Geofeedia delivers a one-of-a-kind, aggregated search experience for user-generated content by using the powerful API’s of Twitter, Instagram, YouTube, Flickr, and Picasa. Geofeedia is not endorsed or certified by any of the preceding service providers.

 

Newsrooms and reporters can uncover verified sources for follow-on interviews and find unique photos for use in online properties.

 

...use Geofeedia to geo-fence your location to see what people are actually saying while on premises.


Geofeedia helps you find publicly available, geo-tagged social media using advanced search and map tools.

 

Businesses use Geofeedia to learn what’s happening in any location by finding tweets and pictures – whether it’s an area as large as a city or small as a building.

 

 

Curation: Create social media collections to share across your organization. Once you’ve located great social media with Geofeedia, put it in a Geofeedia Collection that can be shared and leveraged by your entire organization and your agency.

 

Integrate social media for use in your own applications with Geofeedia’s advanced API which supports ATOM/RSS, JSON and GeoRSS response formats."

 

Full review on Poynter.org: http://www.poynter.org/latest-news/top-stories/173764/geofeedia-helps-journalists-locate-real-time-photos-tweets-where-news-breaks/ ;

 


Marty Note
This looks cool.

More info: http://geofeedia.com/ ;


Via Robin Good, RPattinson-Daily
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Why Your Small Business MUST Care About Social Media

Why Your Small Business MUST Care About Social Media | Startup Revolution | Scoop.it

Why your small business SHOULD care about social media (Why your small business SHOULD care about social media http://t.co/w4SM2ejz...)...

Marty Note
I will add a big one reason your SMB must create, curate and be on social media to this list. Your presence is required because your absence will be crushing. Absence from social now moves a company from legitimate to non-legitimate, from someone customers want to do business with to someone who can't be trusted, from present and available to remote and out of mind.

Absence removes you from Google too. Even if you find a way, and I don't now how, to be present in Google and absent in social the dissonance such a disparity creates destroys conversion. The ultimate reason why SMBs MUST be on social is the over, what you stand to gain, is so much greater than the under, what social wlll cost, that to NOT participate is crazy and costly.

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Raleigh/Durham, NC The Southern Austin? Checkout Triangle Innovation & Entrepreneurs

Raleigh/Durham, NC The Southern Austin? Checkout Triangle Innovation & Entrepreneurs | Startup Revolution | Scoop.it

Raleigh & Durham Startup Scene is on FIRE...

Marty Note
This is a scoop created by a smart friend about what entrepreneurship here in the Triangle area of North Carolina (Raleigh, Durham and Chapel Hill). Very cool.

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Soldsie Turns Facebook Pages Into Virtual Storefronts

Soldsie Turns Facebook Pages Into Virtual Storefronts | Startup Revolution | Scoop.it
Soldsie helps small businesses sell their products to fans directly through Facebook comments.

Via Khaled El Ahmad
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Q: Can You Gamify Content Curation? A: Yes Says New Startup Woisio

Q: Can You Gamify Content Curation? A: Yes Says New Startup Woisio | Startup Revolution | Scoop.it

Excerpted from article on GigaOM:

"Many video curation startups do away with the old-fashioned programming guide to help users find TV shows and online clips. Turkey-based Woisio, which launching its private beta Monday, takes a little bit of a different approach: it keeps the guide – but gets rid of the programmers. Woisio wants to instead use game mechanics and collaborative filtering to compile a new set of channels, and in turn get rid of the traditional middlemen.

 

Here’s how Woisio works: The platform offers viewers a number of different channels, called stages, including comedy, style , music, politics and so on. Each of these channels is programmed to show clips at a certain time, but users can skip forward or go back and catch up on past programming."

 

Wow! Two hot trends - gamification and curation - converge! I smell money!

 

Check out it, read more and request an invite here:

http://woisio.com

 


Via Giuseppe Mauriello, Mala Sarat Chandra, Mike Ellsworth
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Tune Up Your Marketing: Use Spotify for Your Business

Tune Up Your Marketing: Use Spotify for Your Business | Startup Revolution | Scoop.it

Guest post by Amanda Gagnon, who writes about email marketing for AWeber, a leading email service provider for small-to-medium businesses.If you’re marketing your business online, you’re probably already building a community on Facebook and Twitter.

Marty Note

Cool, never thought of Spotify as a social net, but of course it is.

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Ivo Nový's comment, October 20, 2012 2:02 AM
honestly I never thought of Spotify as a social net either.. I will have to check it out. Thank you Marty. Have a Great Weekend, i.
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Stengel 50 Outperforms Proving Branding Based On Fundamental Human Values Works

Stengel 50 Outperforms Proving Branding Based On Fundamental Human Values Works | Startup Revolution | Scoop.it

Marty Note
In his book Grow fellow ex-P&Ger stipulates his belief that brands and companies formed around one of five fundamental human values outperform others. He hired Millward Brown to research his premise. 

Sure enough companies that impact one of five human values do better. Values include:

* Eliciting Joy (Coca-Cola).

* Enabling Connection (Starbucks).

* Inspiring Exploration (Google, Apple).

* Evoking Pride (Mercedes-Benz).

* Impacting Society (Saving the World, Tom's, Patagonia).

 Startups take note. Place your new widget and company in a larger context by understanding how you brand to be will impact fundamental human values. Pick one as the most important and include it in your elevator pitch. 


Here is a perfect example of how to align campaigns around fundamental human values that just rolled across @ScentTrail from IBM:

@IBMSmartCamp
Be a member of IBM Academic Initiative to get no-charge access to hardware, software, courseware and training - http://ow.ly/etXXg  

IBM is impacting society with the initiative to make courseware available without charge. Well done.  

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Crowdsource your Marketing: The Social Swarm

Crowdsource your Marketing: The Social Swarm | Startup Revolution | Scoop.it
Blog post at Social Media Marketing Expert :   I have hinted at a marketing strategy in past posts that would in effect convert every single employee of a large or small business in[..]...
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Oyster gets $3M to become the Spotify of books

Oyster gets $3M to become the Spotify of books | Startup Revolution | Scoop.it

While Amazon launched its own lending library on top of its Amazon Prime service, there’s still an opportunity for other competitors to create a Spotify or Netflix for books. That’s the hope of New York City-based Oyster, a new startup which announced today it has raised $3 million led by Peter Thiel’s Founders Fund. Oyster wants to be the Spotify of books, the money will help Oyster build a library that allows members to access an unlimited number of books for a monthly fee.


Via BrainHealth, Paulo Heleno
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Hack Some PR With Cool Platform From A VC Firm That Gets Internet Marketing

Hack Some PR With Cool Platform From A VC Firm That Gets Internet Marketing | Startup Revolution | Scoop.it

Over the last year, early-stage venture firm First Round Capital has quietly built an arsenal of tools for its portfolio companies to connect and share resources.

Marty Note
I love it when a plan comes together AND when someone who shouldn't get "inside baseball" stuff like the value of platforms over websites does get it. This PR Hack platform by a VC firm is an brilliant example. Here are just a few of the benefits First Round Capital gets out of being smart:

* SEO Benefit from constant ping rates.
* Huge amounts of UGC (User Generated Content) from startups and writers.
* Pick of the liter when something comes across their platform they want to fund.

Here is my rant on Platforms vs. Websites: http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html clearly NOT news for First Round Capital.


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Cool Tool Friday CTRL Semantic Engine From @ctrl_Tech_News

Cool Tool Friday CTRL Semantic Engine From @ctrl_Tech_News | Startup Revolution | Scoop.it

Marty Note
Wow the promise of a semantic engine that can help build blog posts by pulling in interesting content, pictures and links is way cool. I couldn't fire the engine. It asked me to specify a database, but the promise of this tool is Large and In Charge. If someone gets it to work please let me know how. A cool "StealThis" and my pick for Cool Tool Friday.  

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Monsanto Plans Gene Manipulation Via Humans Diet [Zombie Marketing]

Monsanto Plans Gene Manipulation Via Humans Diet [Zombie Marketing] | Startup Revolution | Scoop.it

Marty Note
I used to work for a division of Monsanto (NutraSweet) and they scared me then, now..... really scared. I mean there is Big Brother and then there is THIS.

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Contently Cool New "Pro Writer's" Tool Creates Portfolio From All Over Web

Contently Cool New "Pro Writer's" Tool Creates Portfolio From All Over Web | Startup Revolution | Scoop.it

Marty Note
The more I write the more confusing it is to remembr what is where. A new "Pro Wirters's Tool" Called Contently is here to help. I just set up my portfolio and like the tool even if it a bit manual. Wish I could just say "select all" and then delete the few articles I don't want, but I love the drag and drop UI and the look and feel. Well done.

https://scenttrail.contently.com/


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Reality Is Too Dull? PLay Alternate Reality Games

Reality Is Too Dull? PLay Alternate Reality Games | Startup Revolution | Scoop.it

Alternate Reality Games are a curious subculture that attempts to bring the concepts of gaming into the real world. Does this mean running around an industrial complex with water pistols? Not quite. Thegame nomenclature is deceptive; they’re best thought of as a mix between role-play, puzzle-solving, team-building, immersive fiction and creative writing.

Marty Note
The amount of time spent gaming each week would knock your socks off. I don't remember the exact figure for global time spent gaming every week, but it was staggering and insightful. Is it any wonder gamificaiton works so well in Internet marketing? Here is a link to my somewhat related gamficaiton white paper:

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/


Via digitalassetman, eRelations
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And The Beat Goes On - Tragically Clear Facebook Chased The Wrong Business For Years

And The Beat Goes On - Tragically Clear Facebook Chased The Wrong Business For Years | Startup Revolution | Scoop.it
How Facebook bought its own hype and (almost?) missed the boat.


Marty Note
It is late and I am tired. This is important enough an article to grab and comment on when I have more awake brain cells. For now let's simply agree with the idea that Facebook, by positioning a game changing BI service as status quo ad sales, did chase their own tail. Sales senior staff should be shot, but you would have had to work SOMEWHERE ELSE to know the real value in the network wasn't the ad inventory but the ability to increase conversion via the BI data.

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Tech Startup Marketing Advice - YOU ARE NOT APPLE [+Marty Note]

Tech Startup Marketing Advice - YOU ARE NOT APPLE [+Marty Note] | Startup Revolution | Scoop.it

How democratization of information affects tech startupsITworld.comSeptember 23, 2012, 2:23 PM — A tech startup is different from any other type of business.

Marty Note
I have a bone to pick with this article. In my role as Marketing Direct at Atlantic BT (http://www.atlanticbt.com) I counsel startups and small businesses daily and NEVER will you hear this advice come from me:

  • The big question has always been, how a tech startup can handle a new product launch, and how they can grab attention in an increasingly crowded marketplace. Again, those conventional business advisors will counsel the startup entrepreneur to allocate a million or so dollars to the marketing budget, and look to companies like Apple for a good example of how to do it right. And indeed, Apple has a tremendous marketing engine, and they’re quite good at it. Apple could put a hundred random products in a hat, draw one out, and the next day be well on their way to cornering the market. But contrary to popular belief, the average tech startup entrepreneur drives a car that is older than he is, and still occasionally buys lunch with change found under the couch cushion in the office break room. Following Apple’s example is not realistic advice.


I agree tech startups have a product-centric view of the world. They make cool things and expect he better mousetrap idea to work, they expect everyone to love their cool new widget as much as they do. Never mind that few can understand their cool new widget. This is why I wrote People Not Things Sell (http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html ).

Apple can get away with making their well known, amazing and cool products their heroes on their website. They support that site with $100M in advertising. All of their ads are people-centric. I studied the most recent iPad commercial and there is 1 person per second of film in the 32 seconds of the ad.

I would suggest, to any startup, they understand a few things including:

1. You are not Apple.
2. No one cares about you (yet).

3. Solve problems to get people to care.

4. Articulate how you solve problems to get more people to care.

5. Use tools such as counters and testimonials so more people can care.

6. Empower your brand advocates with social tools so they can sell for you.


I deal with startups all the time and few come in wanting to be Apple. Most do have a larger than is real definition of how many people know about them, care about them and will support them. Most startup entrepreneurs believe and are passionate about an idea. That passion is good and bad.

Passion is good because no one creates anything without passion. Creating is too hard to do. Without a stubborn love of what you are doing you won't last long. Passion is bad because it can put the blinders on. Many entrepreneurs fly their new plane right into the ground and feel passionately good about it the whole way down. The way to get out of the wobble is to evoke wisdom of crowds early and often. Get people like me who've started several companies involved and listen carefully to what they share.

My other advice for startup entrepreneurs is remember they are not APPLE, but remember how Apple became Apple. Apple made a great product and were passionate about what made it great. They protected what made their products great with a passion that got one of their founders fired for 10 years. Know what makes your company, not just your product, unique and communicate that difference clearly via actions and words.



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