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Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays. No comment yet.
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Successful serial entrepreneurs start by being very, very persuasive.
Martin (Marty) Smith's insight:
I don't think the list will surprise anyone, but the weighting might. It surprised me. Great HBR article.
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Square CEO Jack Dorsey On Being Editor and Curator In Chief [VIDEO]
Martin (Marty) Smith's insight:
Great 4 mimute video here every startup should watch as Square's CEO Jack Dorsey explains how he "edits" and "curates" his businesses for success.
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We have found it, the Entrepreneurs Bible! No not really but this is what it would look like if it was ever created. Here are the 20 Great Tips for the budding entrepreneur, taken straight out of the would be Entrepreneurs Bible.
Martin (Marty) Smith's insight:
Quick read and great tips. Don't agree with them all, but the vast majority rock.
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Vollis Simpson's Whirligig park in Downtown Wilson, North Carolina. Visit Wilson NC's Whirligig park to see the amazing whirligigs from Vollis Simpson. The park is set to open November of 2013.
Martin (Marty) Smith's insight:
Vollis Simpson is a North Carolina treasure. His Whirligig Park in Wilson, NC is a magical toy factory. Vollis Simpson's folk art is a series of kinetic sculptures constantly in movement and interaction with the wind and nature.
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Martin (Marty) Smith's insight:
Joined the startup Art.sy today and love the butter smooth UI, glossy presentation of the art ad power of their search engine. Don't like their weakness in street art, no public facing profile to share here and on other social nets, no ways to make collections I can share (i.e. Spotify for visual art) and the closed loop feel of the site (very 2010).
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Martin (Marty) Smith's insight:
What is Quirky really proving? Yes there is a product developer inside of all of us, but Quirky.com proves something else too. Quirky proves that process, whatever you are doing NOW is also a product.
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"So you remember there was a funny picture or a witty post from a Facebook friend, but you can't recall when or which friend."
I've definitely had this problem. How about you? Archify provides a solution. Via Mike Ellsworth
Martin (Marty) Smith's insight:
This new tool looks helpful and cool
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However, the truth is: most companies don’t optimize MVPs. Startups try to make their MVP a most valuable product instead of a minimally viable one.
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"I listened to a podcast interview between Evan Williams and Jeffrey Zeldman yesterday. It had a few bits about Medium, which is his new startup. I am interested in know what his thinking is on this -- as we've been exploring the same territory for a number of years, and his ideas are always worth a listen." Marty Note Via Guillaume Decugis 
Guillaume Decugis's curator insight,
November 26, 2012 8:09 PM
Interesting take on Medium by Dave Winer. Though I wouldn't agree with everything he says (he still finds blogging easy but hey, isn't he a natural-born blogger?).
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Rescooped by Martin (Marty) Smith from Empreendedorismo e Inovação |
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This is a simple but brilliant idea. With Spently you can create attracting receipts with which you can generate more sales. Spently is designed for small and medium businesses that regularly send out receipts in email to their customers.
With Spently they can add coupons and social media to the receipt. It's no wonder that Spently claims to be 5 times more effective than email and direct mail: since everybody reads the receipts it is an excellent surface to deliver marketing messages.
[Limited, so far, to the US and Canada]
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Rescooped by Martin (Marty) Smith from Entrepreneurship, Innovation |
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Getting your venture accepted into an accelerator can help immensely when it comes to getting venture capital, thanks to a rigorous screening process and...
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ZenDeals uses patent-pending technology to verify online coupon codes so consumers don't end up wasting time trying to redeem outdated or fake offers.
Ever try to redeem a GoDaddy or other popular coupon? I refuse to spend my life chasing coupon codes, but current coupon sites are notoriously out of data.
Merchants hate this too. They get customer complaints about why people can't get the better deal that is old but still on sites like RetailMeNot and FatWallet.
Keeping up with deals, deal flow and deal conflict (the battle of two conflicting coupon codes) has been all but impossible causing customer, developer and merchant frustration. ZenDeals to the rescue (it sounds like). If so they will be rich heroes :).
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Rescooped by Martin (Marty) Smith from Content Marketing & Content Curation Tools For Brands |
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For those of you that enjoy reading the New York times Compendium allows you to curate and categorize your personal selection of New York Times content.
Mooi gedaan. The New York Times heeft zijn eigen knipseldienst die het eenvoudig maakt foto's quotes en andere inhoud te bundelen. Een persoonlijke knipselkrant, een eigen plakboek, een lokale Pinterest. Zie bijvoorbeeld een verzameling van recensies van restaurants.
NY Times version of Pinterest.
Do you need a paid subscription to use?
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Scooped by Martin (Marty) Smith |
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Can Schools Teach Entrepreneurship?(INNOVATION AND ENTREPRENEURSHIP MATTER: http://t.co/xXsLsLwe...)...
Love this line, "Tunnelvision kills innovation". The author answer her own question by saying schools cand and cannot teach entrepreneurship. Fascinating how she reaches that concluson.
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AirPR is billed as the Match.com of public relations, and the author hopes it disrupts what she calls the archaic model of matching PR firms with clients. (RT @PRDaily: How will a new startup affect the RFP process in PR?
PR feels ripe for this kind of disruption.
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SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority.
How will people BELIEVE, JOIN and GIVE MONEY to things without authority? Answer: They don't. Follow the tips here, my favorite is delaying gratification, and your startup or SMB strategy will be better.
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You can be a customer of its collective network without owning a hotspot; you just latch on to signals at its Wi-Fi locations (Again Open Garden: "Perhaps the most radical proponent of this sort of crowdsourced network is startup Open...)...
I've interviewed more than 20 Startup entrepreneurs and know several hundred and it is RARE to hear recognition of this simple social media and content marketing idea. To quote the Beatles, you get the love you make.
Most startup websites have a well-crafted video explaining how the widget works, a well design splash page driving interest into a conversion. Here is the missing thing for most startups - CONTENT.
Content marketing may be MORE important for startups since they must earn authority and trust rapidly or die. This means curation and content creation must be top of any Startups To Do list, but it rarely is.
There is a naive belief in the coolness of the thing itself. If we build it they will come startups seem to believe. No they won't. If you build it, talk about why you built it, how you built it, what others have built that is similar and curate the voices of others saying what you've built has function and is cool and you have half a chance to succeed.
Authority is the new money, so if your startup doesn't have a content engineer or Chief Content Curator get one and share more than you ever imagined was necessary or reasonable then share some more. Remember, your authority is half what you create and half what you curate.
Curate or die. Create content or die. Do both well to win.
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Scooped by Martin (Marty) Smith |
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Facebook is on a buying spree and shoring up their weak mobile offering would be a good idea.
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0 |
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Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.
With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.
Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.
Free to use.
Key features: http://www.splurgy.com/features/
Video tutorials: http://vimeo.com/splurgy/videos/rss
More info: http://www.splurgy.com/
Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication.
Splurgy looks like a great tool allowing segmentation and reward. The other thing we know from the 1:10:89 rule is that very few visitors will actively engage (1% will contribute content, 10% are willing to vote on the content created by the 1% and 89% ride for free).
Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away.
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These Are The Most Successful Startups To Come Out Of TechStarsSan Francisco ChronicleTechStars invests $18,000 in each startup for a 6% stake right off the bat, and startups can take an optional $100,000 convertible note from a group of investors...
Marty Note
Cool stuff here most of which I've never heard of.
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"The Lean Startup" Author Eric Ries On Entrepreneur Being A Job TitleFast Company"That entrepreneurship is a new corporate function. I have been saying for a few years now that entrepreneurship is a management discipline.
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You need to make an extra effort to create a terrific company culture which will ignite stellar performance from your best company asset: your employees.
Marty Note
Good article I agree with from KISSmetrics.
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Rescooped by Martin (Marty) Smith from Content Marketing & Content Curation Tools For Brands |
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Robin Good: FanNewscast is a web-based service which allows you to easily customize a branded news content channel focusing on the specific interests of your Facebook fans.
Your curated news channel is showcased inside one of your Facebook "tabs" and you can personalize its content by tapping into over 500 already curated channels of news. You can further refine your news channel by adding and removing content sources and applying keyword blacklists.
See this real-world example here: https://www.facebook.com/JAltucher.Blog/app_276311749132109
N.B.: Pricing info not publicly available.
You can request a demo here: http://www.fannewscast.com/contact/?mode=requestdemo
More examples: http://www.fannewscast.com/examples/
How it works: http://www.fannewscast.com/facebook/solution/
More info: http://www.fannewscast.com/
and on: http://itagility.biz/
the use of facebool to convey information rather than to commucate about nothing at all
Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.
I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.
Everlane looks reading to rock.