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Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000 Subscribers

Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000  Subscribers | Startup Revolution | Scoop.it
Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Martin (Marty) Smith's insight:

Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.

I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.

Everlane looks reading to rock.  

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FrakenEntrepreneur: New Research Show Skills That Make an Entrepreneur

FrakenEntrepreneur: New Research  Show Skills That Make an Entrepreneur | Startup Revolution | Scoop.it
Successful serial entrepreneurs start by being very, very persuasive.
Martin (Marty) Smith's insight:

I don't think the list will surprise anyone, but the weighting might. It surprised me.  Great HBR article. 

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CEO As Chief Editor and Curator - Jack Dorsey ScentTrail Marketing [VIDEO]

CEO As Chief Editor and Curator - Jack Dorsey ScentTrail Marketing [VIDEO] | Startup Revolution | Scoop.it
Square CEO Jack Dorsey On Being Editor and Curator In Chief [VIDEO]
Martin (Marty) Smith's insight:

Great 4 mimute video here every startup should watch as Square's CEO Jack Dorsey explains how he "edits" and "curates" his businesses for success. 

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25 Great Tips From The Entrepreneurs Bible

25 Great Tips From The Entrepreneurs Bible | Startup Revolution | Scoop.it
We have found it, the Entrepreneurs Bible! No not really but this is what it would look like if it was ever created. Here are the 20 Great Tips for the budding entrepreneur, taken straight out of the would be Entrepreneurs Bible.
Martin (Marty) Smith's insight:

Quick read and great tips. Don't agree with them all, but the vast majority rock. 

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Website Design Of The Week : NC Folk Artist Vollis Simpson's Whirligig Park [by Atlantic BT]

Website Design Of The Week : NC Folk Artist Vollis Simpson's Whirligig Park [by Atlantic BT] | Startup Revolution | Scoop.it
Vollis Simpson's Whirligig park in Downtown Wilson, North Carolina. Visit Wilson NC's Whirligig park to see the amazing whirligigs from Vollis Simpson. The park is set to open November of 2013.
Martin (Marty) Smith's insight:

Vollis Simpson is a North Carolina treasure. His Whirligig Park in Wilson, NC is a magical toy factory. Vollis Simpson's folk art is a series of kinetic sculptures constantly in movement and interaction with the wind and nature.

The challenge of the website was to create a website half as special as Simpson's magical art. I think the Atlantic BT more than achieved their impossible mission.

What do you think?

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Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT

Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT | Startup Revolution | Scoop.it
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Martin (Marty) Smith's insight:

Joined the startup Art.sy today and love the butter smooth UI, glossy presentation of the art ad power of their search engine. Don't like their weakness in street art, no public facing profile to share here and on other social nets, no ways to make collections I can share (i.e. Spotify for visual art) and the closed loop feel of the site (very 2010). 

Art.sy may be a B2B play for galleries. If so I don't understand. Apparently someone didn't read ScentTrail Marketing :) since I declared the gallery system dead and gone after Damien Hirst's masterful auction in 2010. 

Rereading Attack of the Shark Boy I'd forgot how much fun it was to write. Check out Art.sy. You can use one of my 15 invitations: http://art.sy/d367ov 

Tell me if you find it as limiting as I do.  

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Process Is Product ScentTrail Marketing

Process Is Product ScentTrail Marketing | Startup Revolution | Scoop.it
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Martin (Marty) Smith's insight:

What is Quirky really proving? Yes there is a product developer inside of all of us, but Quirky.com proves something else too. Quirky proves that process, whatever you are doing NOW is also a product. 

Quirky uses every moment of their product creation journey as a product, a pre-product that helps sell the actual product. Threadless proves the power of this idea for T-shirts. Print only what you know is already sold and you make lots and lots of money with as close to no risk as business gets.

Both Quirky and Threadlesss prove how validate this post was when it was written in 2009. Only more so today - Process Is Product.  

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Search Through Your Facebook History With Archify

Search Through Your Facebook History With Archify | Startup Revolution | Scoop.it

"So you remember there was a funny picture or a witty post from a Facebook friend, but you can't recall when or which friend."

 

I've definitely had this problem. How about you? Archify provides a solution.


Via Mike Ellsworth
Martin (Marty) Smith's insight:

This new tool looks helpful and cool 

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The ABCs of MVPs: Get the RIGHT Product out Faster

The ABCs of MVPs: Get the RIGHT Product out Faster | Startup Revolution | Scoop.it
However, the truth is: most companies don’t optimize MVPs. Startups try to make their MVP a most valuable product instead of a minimally viable one.
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Is Medium the YouTube of Writing?

Is Medium the YouTube of Writing? | Startup Revolution | Scoop.it

"I listened to a podcast interview between Evan Williams and Jeffrey Zeldman yesterday. It had a few bits about Medium, which is his new startup. I am interested in know what his thinking is on this -- as we've been exploring the same territory for a number of years, and his ideas are always worth a listen."


Marty Note
I respect Guillaume and listeded to this podcast and still don't get it Medium. I want to get it since I could use a "YouTube for writing" tool, but so far I just DON'T. 


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 26, 2012 8:09 PM

Interesting take on Medium by Dave Winer. Though I wouldn't agree with everything he says (he still finds blogging easy but hey, isn't he a natural-born blogger?).

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Brief Chat With Drew Smith Uncovered 4 Startup Opportunities

Brief Chat With Drew Smith Uncovered 4 Startup Opportunities | Startup Revolution | Scoop.it

Marty Note
Had a chance to sit down with my brother Drew over thanksgiving and discuss the state of American retailing. My brother works for a Chapel Hill retailing institution. Southern Season (http://www.southernseason.com/ ) is a magical place especially at this time of year. The store brings a sense of North Carolina and the south to the world and the store's smells and tastes are AMAZING, a true "foodie" paradise.

We first talked of the absurdity of opening on Thanksgiving. We both agree some tradtions are too valuable, they must be left in tact. To create distraction, to destroy the little time Americans have with family, to destory one of our most cherished traditions is to hasten your own end.


This morning I tweeted, "Note to American retailers, Keep Hands OFF Thanksgiving" and it resonated. We both admire Everlane's going dark on Black Friday to make a statement (http://www.scoop.it/t/ecommerce-revolution/p/3448687271/brilliant-black-friday-disruption-everlane-goes-black-on-black-friday-techcrunch ).

My brother pointed out a web retailer isn't as tied to Black Friday as his store. He was getting ready to work a long hard day and was sure Black Friday would be one of Southern Season's biggest days of this year.


"Shopping Southern Season on Black Friday is a tradition too. We see some of the same people year in and year out. They come, shop, have lunch at the Weathervane and make it a day," my brother Drew told me.

I brought up the Retail predictive analytics. I shared a study statistical study showing where salespeople stand, displays are constructed and when sales should end. Big data is coming to a store near you soon. In fact, soon the store is simply physical manifestation of the web. Here are a few of the implications of Big Data and predictive analytics in retail we discussed:

* Store sets are more fluid changing daily if needed.
* New kinds of fixturing will be needed.

* Firewall between web and store won't exist.
* Showrooming will be made moot.
* Pricing with intelligent RFID-like tags will be dynamic.
* New in-store tech to facilitate pricing arbitrage.

* New in-store GPS will help shoppers find what they need.

* Promotions go real time and mobile via predictive analytics.

* Payment becomes more phone less credit card and NO cash.

* Intelligent merchandising systems fuse web-like reviews into retail.

Going to be Minority Report cool and all brought to you by a startup company near you.


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Spently: Make More Business With Your receipt

Spently: Make More Business With Your receipt | Startup Revolution | Scoop.it

This is a simple but brilliant idea. With Spently you can create attracting receipts with which you can generate more sales. Spently is designed for small and medium businesses  that regularly send out receipts in email to their customers.


With Spently they can add coupons and social media to the receipt. It's no wonder that Spently claims to be 5 times more effective than email and direct mail: since everybody reads the receipts it is an excellent surface to deliver marketing messages.

[Limited, so far, to the US and Canada]


Via Krisztian Szabados, Paulo Heleno
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How Accelerators Help Start-ups Get Funding

How Accelerators Help Start-ups Get Funding | Startup Revolution | Scoop.it
Getting your venture accepted into an accelerator can help immensely when it comes to getting venture capital, thanks to a rigorous screening process and...

Via Marylene Delbourg-Delphis
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Has ZenDeals Solved the Biggest Problem With Online Coupons? Maybe

Has ZenDeals Solved the Biggest Problem With Online Coupons? Maybe | Startup Revolution | Scoop.it
ZenDeals uses patent-pending technology to verify online coupon codes so consumers don't end up wasting time trying to redeem outdated or fake offers.
Martin (Marty) Smith's insight:

Ever try to redeem a GoDaddy or other popular coupon? I refuse to spend my life chasing coupon codes, but current coupon sites are notoriously out of data. 

Merchants hate this too. They get customer complaints about why people can't get the better deal that is old but still on sites like RetailMeNot and FatWallet. 

Keeping up with deals, deal flow and deal conflict (the battle of two conflicting coupon codes) has been all but impossible causing customer, developer and merchant frustration. ZenDeals to the rescue (it sounds like). If so they will be rich heroes :). 

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Clip, Collect and Organize the Best Content from The New York Times with Compendium

Clip, Collect and Organize the Best Content from The New York Times with Compendium | Startup Revolution | Scoop.it

Via Robin Good, Therese Torris
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Tom George's curator insight, December 11, 2012 5:58 PM

For those of you that enjoy reading the New York times Compendium allows you to curate and categorize your personal selection of New York Times content.

Fast Moving Targets's curator insight, December 12, 2012 4:18 AM

Mooi gedaan. The New York Times heeft zijn eigen knipseldienst die het eenvoudig maakt foto's quotes en andere inhoud te bundelen. Een persoonlijke knipselkrant, een eigen plakboek, een lokale Pinterest. Zie bijvoorbeeld een verzameling van recensies van restaurants.

SherriLibrarian's curator insight, December 12, 2012 8:31 AM

NY Times version of Pinterest.

Do you need a paid subscription to use?

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Can Schools Teach Entrepreneurship?

Can Schools Teach Entrepreneurship? | Startup Revolution | Scoop.it
Can Schools Teach Entrepreneurship?(INNOVATION AND ENTREPRENEURSHIP MATTER: http://t.co/xXsLsLwe...)...
Martin (Marty) Smith's insight:

Love this line, "Tunnelvision kills innovation". The author answer her own question by saying schools cand and cannot teach entrepreneurship. Fascinating how she reaches that concluson. 

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Will New Startup Change RFP Process in PR?

Will New Startup Change RFP Process in PR? | Startup Revolution | Scoop.it
AirPR is billed as the Match.com of public relations, and the author hopes it disrupts what she calls the archaic model of matching PR firms with clients. (RT @PRDaily: How will a new startup affect the RFP process in PR?
Martin (Marty) Smith's insight:

PR feels ripe for this kind of disruption.

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Dumbest Excuse SMBs Use to Avoid Blogging

Dumbest Excuse SMBs Use to Avoid Blogging | Startup Revolution | Scoop.it
SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Martin (Marty) Smith's insight:

Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority.

How will people BELIEVE, JOIN and GIVE MONEY to things without authority? Answer: They don't. Follow the tips here, my favorite is delaying gratification, and your startup or SMB strategy will be better.

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Karma: Share Data To Get Shared and Create Authority

Karma: Share Data To Get Shared and Create Authority | Startup Revolution | Scoop.it
You can be a customer of its collective network without owning a hotspot; you just latch on to signals at its Wi-Fi locations (Again Open Garden: "Perhaps the most radical proponent of this sort of crowdsourced network is startup Open...)...
Martin (Marty) Smith's insight:

I've interviewed more than 20 Startup entrepreneurs and know several hundred and it is RARE to hear recognition of this simple social media and content marketing idea. To quote the Beatles, you get the love you make.

Most startup websites have a well-crafted video explaining how the widget works, a well design splash page driving interest into a conversion. Here is the missing thing for most startups - CONTENT. 

Content marketing may be MORE important for startups since they must earn authority and trust rapidly or die. This means curation and content creation must be top of any Startups To Do list, but it rarely is.

There is a naive belief in the coolness of the thing itself. If we build it they will come startups seem to believe. No they won't. If you build it, talk about why you built it, how you built it, what others have built that is similar and curate the voices of others saying what you've built has function and is cool and you have half a chance to succeed.


Authority is the new money, so if your startup doesn't have a content engineer or Chief Content Curator get one and share more than you ever imagined was necessary or reasonable then share some more. Remember, your authority is half what you create and half what you curate. 

Curate or die. Create content or die. Do both well to win.  

 

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Does Facebook Want To Buy Whatsapp?

Does Facebook Want To Buy Whatsapp? | Startup Revolution | Scoop.it
Whatsapp, the multiplatform mobile messaging app that has been one of the runaway success stories for ad-free, paid services, has been in talks to be acquired by Facebook, according to sources close to the matter.
Martin (Marty) Smith's insight:

Facebook is on a buying spree and shoring up their weak mobile offering would be a good idea. 

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Splurgy Engages, Motivates and Rewards Your Best Social Media Fans [video]


Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.


With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.


Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.


Free to use.


Key features: http://www.splurgy.com/features/


Video tutorials: http://vimeo.com/splurgy/videos/rss


More info: http://www.splurgy.com/




Via Robin Good
Martin (Marty) Smith's insight:

Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. 

Splurgy looks like a great tool allowing segmentation and reward. The other thing we know from the 1:10:89 rule is that very few visitors will actively engage (1% will contribute content, 10% are willing to vote  on the content created by the 1% and 89% ride for free). 


Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away.

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The Most Successful Startups To Come Out Of TechStars - San Francisco Chronicle

The Most Successful Startups To Come Out Of TechStars - San Francisco Chronicle | Startup Revolution | Scoop.it

These Are The Most Successful Startups To Come Out Of TechStarsSan Francisco ChronicleTechStars invests $18,000 in each startup for a 6% stake right off the bat, and startups can take an optional $100,000 convertible note from a group of investors...

Marty Note
Cool stuff here most of which I've never heard of.  

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Martin (Marty) Smith's comment, November 27, 2012 10:11 PM
Thanks Jimi. You ROCK as always. Hope you had a good Thanksgiving. Marty
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"Lean Startup" Author Eric Ries On Being A Job Title - Fast Company

"Lean Startup" Author Eric Ries On Being A Job Title - Fast Company | Startup Revolution | Scoop.it
"The Lean Startup" Author Eric Ries On Entrepreneur Being A Job TitleFast Company"That entrepreneurship is a new corporate function. I have been saying for a few years now that entrepreneurship is a management discipline.
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Are You Missing The One Really Important Startup Ingredient?

Are You Missing The One Really Important Startup Ingredient? | Startup Revolution | Scoop.it

You need to make an extra effort to create a terrific company culture which will ignite stellar performance from your best company asset: your employees.

Marty Note
Good article I agree with from KISSmetrics.  

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Create Curated Content Channels For Your Facebook Fans with FanNewscast

Create Curated Content Channels For Your Facebook Fans with FanNewscast | Startup Revolution | Scoop.it


Robin Good: FanNewscast is a web-based service which allows you to easily customize a branded news content channel focusing on the specific interests of your Facebook fans.


Your curated news channel is showcased inside one of your Facebook "tabs" and you can personalize its content by tapping into over 500 already curated channels of news. You can further refine your news channel by adding and removing content sources and applying keyword blacklists.


See this real-world example here: https://www.facebook.com/JAltucher.Blog/app_276311749132109


N.B.: Pricing info not publicly available.


You can request a demo here: http://www.fannewscast.com/contact/?mode=requestdemo


More examples: http://www.fannewscast.com/examples/


How it works: http://www.fannewscast.com/facebook/solution/


More info: http://www.fannewscast.com/


and on: http://itagility.biz/





Via Robin Good, Therese Torris
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Teresa Levy's curator insight, December 16, 2012 7:53 PM

the use of facebool to convey information rather than to commucate about nothing at all