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Startup Revolution
Our Future Depends On Startup Heroes.
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Scooped by Martin (Marty) Smith!

Better Beats Headphones?

Better Beats Headphones? | Startup Revolution |

Better Beats
Beats headphones look great and sound average. Friends who make Dragons audio cables decided to do an experiment to see if they could improve beats with better cables (theirs). Their cables make $5,000 headphones sound better, now the question was could they make less expensive cans sound great.

Answer: Yes they can
Fascinating story of "hardwiring" Beats by genius engineers at Moon Audio. Why Did I put this content in our Startups feed? Every startup lives in a place that requires noise cancellation to get any work done at all. Headphones and startups go together like boyhood and dogs :). Marty  

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Scooped by Martin (Marty) Smith!

Peter Relan launches Incubator 9+ Mobile and Infrastructure Startup School

Peter Relan launches Incubator 9+ Mobile and Infrastructure Startup School | Startup Revolution |

Amazing opportunity to work with serial entrepreneur and VC Peter Relan. Will be applying for this. Peter has already raised $2M for the project, so could be good. 

Joy Montgomery's curator insight, July 22, 2013 9:00 AM

I wish they did something like this in London.


Martin (Marty) Smith's comment, July 25, 2013 10:09 AM
Joy don't wait create it yourself. I can put together the funding if you have the contacts to make it happen :). Marty
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InnoVenture Cool Networking Mashup For Startups

InnoVenture Cool Networking Mashup For Startups | Startup Revolution |

Cool Startup networking mashup. I'm going to an event next week they sponsor and will report back. 

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Suggested by Agnipravo Sengupta!

Basic Marketing Strategies For Startups

Basic Marketing Strategies For Startups | Startup Revolution |
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Martin (Marty) Smith's insight:

"Basic" Startup Marketing
The linked post provides a good overview of "basic marketing" strategies. Startups have some different needs. The nature of being a startup is some things that many businesses know startups do not.

Startups are organic, quickly evolving and strategies must keep pace. Here are 5 Startup Marketing Tips Not covered in the post:

Marketing For Startups

1. Uniqueness - What is your "Unique Selling Proposition" or USP?

2. Values - Who are you and what principles guide your actions.

3. Flexible Tactics by estimated ROI (how will you make money now?).

4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: ).
5. Save The World - how is your marketing related to saving the world in some meaningful and measurable way?

You can think of each of these five ideas as stories you need to tell, stories you must be able to tell in an elevator, at dinner or in passing. What and who you are must be automatic and confident. Know these 5 stories and your startup can create winning marketing, marketing that is aligned, concise and clear.

Martin (Marty) Smith's comment, August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment, August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!
Angela Heath's curator insight, August 19, 2013 2:16 PM

I'd add to this....share with customers what you know about them...without telling them directly -- naturally.  It's important to let your market know you understand and feel their pains.  It's great when you share there pain.

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Royalty-Based Venture Financing, Born in Boston, Could Shake Up VCs

Royalty-Based Venture Financing, Born in Boston, Could Shake Up VCs | Startup Revolution |
Every once in a while, an investment model comes along that turns the innovation community on its head. The venture capital industry, still less than 50 ye
Martin (Marty) Smith's insight:

I heard Harvard's Christensen discuss this new startup financing concept here: Got me curious enough to look up the concept of Royalty Financing.

There has been so LITTLE innovation in how we FUND things I'm ready for a FINANCE Revoluiton what about you?

Gregory Sparzo's curator insight, May 15, 2013 8:45 AM

Not Crazy about the graphic above, but the concept seems interesting.

Terry W. Beaver's comment, May 15, 2013 11:23 AM
Lose the graphic..
Martin (Marty) Smith's comment, May 15, 2013 12:21 PM
Graphic changed, thanks for the feedback. Marty