Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti | Startup Revolution | Scoop.it

This post has blown up on Curatti with a potential audience well over 300,000 thanks to ReTweets and shares. Why? Because Red Bull has cracked the code. The code of how a brand must BE in the world.

Publisher, TV channel and Internet User Generated Content champion Red Bull's branding is an archetype for all.