Yes, And... How Improv Reverses, "No But..." Thinking | Startup Revolution | Scoop.it

Marty Note
Great book for startups because it shares secrets to improvisation comedy that apply to the high stress need to be creative world of startups beautifully. If you are in the business of creating something out of nothing approaching the challenge with, "Yes, and..." thinking and process becomes the "secret sauce" to open the doors to creativity.