Startup - Growth Hacking
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How Shopify Grew 10X in 3 Years (and How You Can Achieve Similar Results)

How Shopify Grew 10X in 3 Years (and How You Can Achieve Similar Results) | Startup - Growth Hacking | Scoop.it

Shopify has achieved a tremendous growth rate in just three years. It exceeded $7 billion in gross merchandise volume, and currently has over 150,000 store owners.
One of Shopify’s founders, Tobias Lutke, became dissatisfied with the existing e-commerce solutions. Together with co-founders Daniel Weinand and Scott Lake, he created the storefront site.
To create a spectacular company, you have to be dissatisfied with what competitors are doing, and see what’s possible.
Paul Zane Pitzer may have been right when he said that you should “start your own business when you’re an unsatisfied customer.”

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6 Startup Lessons I Found When I Began Jet Skiing to Work

6 Startup Lessons I Found When I Began Jet Skiing to Work | Startup - Growth Hacking | Scoop.it

A few years back, I grew frustrated with my commute from Seattle to Bellevue and took matters into my own hands. I bought a used jet ski and began journeying to work over Lake Washington, cutting my travel time in half.

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4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup | Startup - Growth Hacking | Scoop.it

I remember back in 1994 when a friend asked if I'd like to buy a domain name. I had no idea what that meant, so I turned down his offer. And that turned out to be a big mistake. The domain offered (www.dog.com) is probably worth $2 million now. Later, I worked for Hotels.com when that company purchased its iconic domain name for a reported $11 million; and that's when it became very clear to me that an incredibly brandable domain is one of the keys to a successful business.

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Will 1 Of These 5 Issues Sink Your Startup?

Will 1 Of These 5 Issues Sink Your Startup? | Startup - Growth Hacking | Scoop.it
What keeps you up at night?

For business owners, the list can be long, simply because operating a business brings with it so many uncertainties. One of every 5 establishments started in 2014 (the most recent year for which statistics are available) didn’t make it a year. Almost half of those started in 2011 haven’t survived, according to the U.S. Small Business Administration.
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Startups Fail Usually - premature scaling - Groupon scaled quickly

Startups Fail Usually - premature scaling - Groupon scaled quickly | Startup - Growth Hacking | Scoop.it
The number one reason that startups fail is from premature scaling. A study from the Startup Genome Report found that 74% of startups fail because of premature scaling, while those who scale properly typically see growth that’s 20 times faster.

To better understand scaling risks and rewards, I worked with Alligatortek to analyze a list of major companies that scaled quickly, with good results and bad. Here’s what we found:
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Startup Fundraising Advice For First-Time Founders From CNBC's Power Pitch Expert Alicia Syrett

Startup Fundraising Advice For First-Time Founders From CNBC's Power Pitch Expert Alicia Syrett | Startup - Growth Hacking | Scoop.it

“It’s very hard today to raise money on an idea alone.”

That’s one snippet of truth you don’t want to hear as an entrepreneur with a limited budget. But heeding this advice from angel investor Alicia Syrett will greatly improve your chances of success when it comes time to raise money for your startup.

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How To Disguise A Bad Startup Idea – The Startup – Medium

How To Disguise A Bad Startup Idea – The Startup – Medium | Startup - Growth Hacking | Scoop.it

Raising capital is like playing a game of chess with a grand master. Every conversation is a strategic move to position your startup as an awesome investment. To win the game and get a ‘yes,’ you have to tell investors exactly what they need to hear. 


Here’s the dirty secret: how you describe your business makes a lot of difference. There are ways to make a bad idea sound far better than it really is. Over and over again, bad product ideas win investment. 


So here are the three most common ways well-intentioned founders disguise bad ideas. Use these techniques at your peril.

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The Best Elevator Pitch Template to Get Your Startup Funded

The Best Elevator Pitch Template to Get Your Startup Funded | Startup - Growth Hacking | Scoop.it

You're waiting for an Uber outside a conference at SXSW to head back to your hotel. As a startup founder, you're at the convention to build contacts, find funding, and create buzz. A fellow conference attendee is standing near you, lamenting aloud that he left his smartphone back at his hotel room. You tell him because you both are going to the same place, he can jump in your Uber with you.

On the way, you realize he is a high-ranking, low-profile partner at one of the biggest venture capital firms in Silicon Valley. The conversation turns to why you're attending the conference and what you do. Sometimes fate hands you an opportunity on a platter. But the cab is getting close to the hotel, and you have only a few seconds to share your idea. Can you get him interested in your startup? What you need is a world-class elevator pitch.

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Fundamental growth hacking for new ‘solopreneurs'

Fundamental growth hacking for new ‘solopreneurs' | Startup - Growth Hacking | Scoop.it

Successful digital marketing and website optimization = more business. Yes, it’s a fact and that’s great…

But what about hacking your way to growth as a new entrepreneur working alone i.e. a ‘solopreneur’?

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55 Pre-Launch Tips For Your Startup – Hacker Noon

55 Pre-Launch Tips For Your Startup – Hacker Noon | Startup - Growth Hacking | Scoop.it

The day you launch your startup is a monumental day. It’s sure to be something you have shed blood, sweat, and tears working towards.
What people tend to overlook is the amount of effort it takes to start building buzz before your launch a product or company. In the beginning, all you are armed with is an idea, your creativity, and the internet. Depending on who is embarking on this journey, results may vary.
You may have all the ideas in the world to start executing on, or you may be clueless. If you fall on the clueless end of the spectrum, take a look at some of these ideas. Everyone might no work for you, but hopefully you’ll be able to take some of these ideas and run with them!

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Will Boomers Lead The Next Startup Explosion?

Will Boomers Lead The Next Startup Explosion? | Startup - Growth Hacking | Scoop.it

Cecilia Sagüés, 61, spends much of her time zipping around Santiago, Chile, with cartons of retail products in her car. One recent morning, Sagüés filled her Renault Samsung SM5 with boxes of baby wipes and diapers, delivering them for an ecommerce store--work that suits her lifestyle well.

“It’s not difficult,” Sagüés told me from her mobile phone as she pulled over for a few minutes, in a conversation assisted by a translator. A widow who receives a pension from a previous career as a real estate broker, Sagüés left that career when her brother got sick.

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100 Startup Marketing Strategies For Business Growth 

100 Startup Marketing Strategies For Business Growth  | Startup - Growth Hacking | Scoop.it

100 Startup Marketing Strategies to Help You Plan & Execute Your New Business Marketing Campaign From Startup to a Growth Stage


Via Daniel Watson
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Daniel Watson's curator insight, April 5, 2017 8:27 PM

 

If you are contemplating the launch of a new business, or you are looking to grow a business that has yet to take off, you need to follow a plan that has a chance of succeeding in tough markets. The list of what needs to be undertaken to successfully launch and grow a business is long, and a logical sequence can be most helpful, for the less experienced in business.This list whilst not totally inclusive for all situations is a great starting point for anyone looking to launch a new business or grow an early stage business.

Marc Kneepkens's curator insight, April 7, 2017 10:24 AM

Great check list, get some ideas for your #startup.

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These are the best places in the world to be an entrepreneur

These are the best places in the world to be an entrepreneur | Startup - Growth Hacking | Scoop.it
A central European country tops a global ranking of the best places to be an entrepreneur — although several continents are represented at the top of the list.

The index, compiled by Wharton University and market research firm Y&R, evaluates a total of 80 countries which collectively account for 95% of global gross domestic product.

The overall ranking considers a wide range of factors to create an overall "best countries" index, including entrepreneurship, heritage, quality of life, and openness for business.
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5 Startup Lessons from Silicon Valley - Due

5 Startup Lessons from Silicon Valley - Due | Startup - Growth Hacking | Scoop.it

Silicon Valley is an HBO comedy about a Silicon Valley startup called Pied Piper. While this comedy show is a hilarious work of fiction, there are some very real business lessons startups and hopeful entrepreneurs can learn while watching. Here are a few important lessons star characters Richard, Erlich, and the rest of the gang have learned the hard way while building their new company.

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Marc Kneepkens's curator insight, April 4, 2017 12:27 PM

Don't learn the hard way, cut some corners.

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The bizarre naming trends that modern startups follow

The bizarre naming trends that modern startups follow | Startup - Growth Hacking | Scoop.it

Startups put great effort into finding the perfect name. Ideally, it should be short, memorable, descriptive, and easy to pronounce.

Names that meet all the criteria are commonly taken, however, so most founders find a compromise. They settle on a creative misspelling, add a word or just string together sounds they like. In the end, the hope is that a well-named startup will have an easier time attracting customers and capital.

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Here’s how likely your startup is to get acquired at any stage

Here’s how likely your startup is to get acquired at any stage | Startup - Growth Hacking | Scoop.it

Let’s say you randomly selected 1,000 seed-stage startups based in the United States. How many of those would go on to raise a Series A? Of companies that go on to raise a Series A, how many would go on to raise a Series B? You could keep this process going until only a few companies remain.

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Startups, you must raise this much to join the 1%

Startups, you must raise this much to join the 1% | Startup - Growth Hacking | Scoop.it

Today, we are finding out how much money a startup needs to raise to be counted among the best-capitalized new companies in its home state.

Why bother with this? Because for states not on the coasts, the exercise gives local entrepreneurs and outside observers a benchmark for evaluating where a company sits on a state’s spectrum of startup companies.

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How to Use Products as a Growth Hacking Strategy | OpenView Labs

How to Use Products as a Growth Hacking Strategy | OpenView Labs | Startup - Growth Hacking | Scoop.it

Although the idea of using products or side projects to market your business isn’t new, their widespread use has only gained currency recently.

Businesses today use products as a way to introduce their brand to a target market through value creation (rather than a blog). If visitors like what you create, they’ll probably want to know more about your business.

As a concept, this is easy enough to understand, which is what makes it so compelling. So in this article, I’ll show you how to use products as a growth hacking strategy. This strategy can also be known as product-led growth.

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How to Transform Your Business Through the Growth Hacking Mindset

How to Transform Your Business Through the Growth Hacking Mindset | Startup - Growth Hacking | Scoop.it

We've all heard the stories of companies like Facebook, Uber, Airbnb, and how they experienced huge growth (seemingly) immediately. But how exactly did they do it? What made them so successful?

The answer is growth hacking, a term coined by Sean Ellis in 2010 after he incited huge growth at DropBox, Eventbrite and other startups. Growth hacking is a fast-paced experimentation process intended to result in huge growth. This process has contributed to a number of startups' success, but it isn't just startups that can benefit from it.

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I Failed With My Startup—But I Was Still Successful. Here’s Why!

I Failed With My Startup—But I Was Still Successful. Here’s Why! | Startup - Growth Hacking | Scoop.it

Let me start off by clarifying that this is not your average ‘ i-was-broke-and-about-to-lose-everything-when-I-hit-the-jackpot-that-saved-my-startup type of story. On the contrary, this story is about the 99% that struggles with starting & growing a business and still fails. I’m one of them. And unfortunately, we don’t hear from them as much as we should do.

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16 Awesome Growth Hacking Tools for a Smart Marketer

16 Awesome Growth Hacking Tools for a Smart Marketer | Startup - Growth Hacking | Scoop.it

For any business or startup, the primary goal in its early years is its growth. Growth hacking enables you to make use of marketing opportunities in an efficient way that drives better results in less time.

Social media marketing, blogging, and influencer marketing are some of these marketing channels that can scale up your business without spending much of your budget.

Would you want to miss out on all these opportunities that can help you reach your brand to your target audience?

If you are a savvy online marketer, you would want to grow your business every way you can. Luckily, growth hacking offers plenty of ways you can promote your business and increase its growth.

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What Have You Given Up For Your Startup? – MAQTOOB For Entrepreneurs

What Have You Given Up For Your Startup? – MAQTOOB For Entrepreneurs | Startup - Growth Hacking | Scoop.it

A few weeks ago, I was in a conversation with a startup incubator group about basketball, our idea, and Pilipinas Hoops’ journey so far. 


I was asked, “What have you given up for your startup?” 


Think about that for a few seconds because it’s a loaded question.

 
My first thoughts are that one wouldn’t ask such a question if they don’t think that one has to give up something to become a startup.

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12 startups turning Greece into a startup hub

12 startups turning Greece into a startup hub | Startup - Growth Hacking | Scoop.it

Having spent time in the tech hubs of New York, San Francisco, and Tel Aviv, Greece was not on the top of my of tech hub bucket list. That said, when I decided to visit Greece earlier this month, I discovered a burgeoning tech scene in a country famous for its culture and cuisine.


It’s been easy to overlook Greece’s tech scene since the country’s recent economic woes eclipsed most of the other news. The debt crisis sent most businesses reeling, and, despite declared over in 2015, its negative effects still linger today. The rest of Europe still keeps a close eye on the government’s management of the economy and unemployment still is at 23.6 percent in Q4 of 2016.

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Why Some Startups Win – ThinkGrowth.org

Why Some Startups Win – ThinkGrowth.org | Startup - Growth Hacking | Scoop.it

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learned about the customer problem, validated solutions, and was now scaling sales and marketing. All good news.


But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining.

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How To Build A Successful Startup With Zero Marketing Budget

How To Build A Successful Startup With Zero Marketing Budget | Startup - Growth Hacking | Scoop.it

Many entrepreneurs launch and grow their startups by spending tons of money on advertising. However not all founders of startups have the luxury of funds at the initial stage hence they must look for cheaper ways to push their products out to users. While the theory of zero marketing budget is itself a hoax, smart entrepreneurs can still find the best and cheapest ways to grow their startup on a decent budget.

Having access to capital is not a leeway to spending huge sums of money on advertising as it does not guarantee the success of the startup.

In this article, I have outlined steps to build a successful startup with zero marketing budget based on case studies of successful startups. These strategies applies to all businesses both offline and online;

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How To Use A Facebook Messenger Bot To Promote Your Startup

How To Use A Facebook Messenger Bot To Promote Your Startup | Startup - Growth Hacking | Scoop.it

Chatbots are here to stay. And as it turns out, there’s a lot savvy marketing teams can hope to gain from enlisting their services.
Bots serve one important purpose- they allow customers to interact with your company in an instant. The best chatbots can answer questions, help customers complete tasks, and much more, all without mobilizing your social media team. Facebook Messenger makes it simple to get the most out of chatbots through their array of bot services.

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