Startup Branding
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Culture Change and Leadership Shifts in the New Social Media Environment

Culture Change and Leadership Shifts in the New Social Media Environment | Startup Branding | Scoop.it
As social technologies change the way we navigate through our days, those shifts are having a profound effect on organizational culture and leadership

Via Ian Berry
Weird Texan's insight:

Mc hanging daily!

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Ian Berry's curator insight, November 29, 2014 8:19 PM

The new leadership required is already known It's about human to human and being human. All technology including social media are just tools.

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Coca-Cola Plans to Help Startups Around the World

When a large, established corporation like Coca-Cola announced that they are going to be helping startups around the world succeed, the news caused a fuss, as might be expected.
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Rumit Sahni's curator insight, November 15, 2014 9:44 AM

Good work

 

Rumit Sahni's curator insight, November 15, 2014 9:47 AM

good work

Mike Allen's curator insight, November 15, 2014 5:28 PM

A fascinating marketing psychology here!

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Brands Aren’t Dying; Traditional Branding Is

Brands Aren’t Dying; Traditional Branding Is | Startup Branding | Scoop.it

James Surowiecki's column in The New York last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands as decreased given that "consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.

 

"His observations about people’s orientation and decision-making are spot on – but I come to a different conclusion. Instead of seeing the current market environment as ushering in the “twilight” of brands, I view it as a call to arms. Brands and brand-building are more important now than ever before.I hold this different – and hopefully more instructive and insightful – perspective because I view a brand as far more than a label or logo. 

 

A brand is the bundle of values and attributes that define the unique value an organization delivers to customers and the unique way the organization operates. A brand is a strategic platform for managing and growing a business....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 8, 2014 1:45 AM

Denise Lee Yohn shares an insightful look into branding trends and best practices in the new social and digital environment.

William Hulbert's curator insight, November 5, 2014 8:15 PM

I felt that this article spoke to a lot of what Andy James said in class about the importance of branding in today's society. It begins by contradicting the idea that branding is dying by showcasing its vast importance. A company's brand is so much more than just a logo in today's society, and it is clear to see. It has become a strategy and belief system to train personnel to live and breathe, rather than just promote to increase volume of sales. Due to the availability of so much information, consumers are smart enough to see through a surface effort at branding. Thus, it is important to instill the ideas of the brand to the core of the company to show a customer that they do not just say it, they also show it.