PowerPoint ate my idea
1.1K views | +0 today
Follow
PowerPoint ate my idea
Building new worlds one LEGO brick at a time. A planners resource.
Curated by piehead
Your new post is loading...
Your new post is loading...
Scooped by piehead
Scoop.it!

Social media's shopping role questioned:

piehead's insight:

Specifically, the importance of social media in retail awareness had declined from 3.09 to 3.02 since 2012 (on a five point scale where five was extremely important); scores for choice fell from 2.99 to 2.93 and post-sales fell from 2.99 to 2.87.

The equivalent figures for smartphones showed a rise in importance for awareness from 2.88 to 3.07, for choice from 2.82 to 3.01 and for post-sales from 2.91 to 3.00. Smartphones also showed improvements in two other metrics: transactions, up from 2.81 to 2.94, and delivery, up from 2.93 to 3.09.

"Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and how 'social' fits into the shopper journey," said Kees Jacobs, Global Digital Proposition Lead, Capgemini Digital Customer Experience.

more...
No comment yet.
Rescooped by piehead from Food from LONDON
Scoop.it!

Publicis unveils innovation concept

Publicis unveils innovation concept | PowerPoint ate my idea | Scoop.it
Publicis Worldwide has partnered with The Trampery to launch an innovation facility. - Brand Republic

Via food from london
more...
food from london's curator insight, September 25, 2014 6:02 AM

It aims to connect large brands with start-ups. It will offer services including supper clubs, "meet the makers" workshops, coding classes and hackathons, as well as longer-term accelerator and incubator programmes. The offering will be available to all Publicis clients.

 

Arthur Sadoun, Publicis Worldwide’s chief executive, said: "Publicis introduced the American Drugstore concept to France in the 50s because we were struck by how consumers benefited from having different businesses together under one roof. Today, this same premise underpins our new innovation offering, so it is fitting that we call it ‘Publicis Drugstore’."

Scooped by piehead
Scoop.it!

Out of Many, One: The Science of Composite Photography

Out of Many, One: The Science of Composite Photography | PowerPoint ate my idea | Scoop.it
What can composite photographs teach us about the unwritten visual conventions that frame our online world?
more...
No comment yet.
Scooped by piehead
Scoop.it!

Is sports sponsorship worth it? | McKinsey & Company

Is sports sponsorship worth it? | McKinsey & Company | PowerPoint ate my idea | Scoop.it
How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out. A McKinsey & Company article.
piehead's insight:

To manage sponsorship spending effectively, advertisers must first articulate a clear sponsorship strategy—the overall objective of their portfolio, the target demographic, and which stages of the consumer decision journey (awareness, consideration, purchase, loyalty) sponsorships can support.2 Companies should then implement a complete marketing ROI program based on five metrics to measure the performance of sponsorship spending:

more...
No comment yet.
Scooped by piehead
Scoop.it!

Internet of Things: it's all coming together for a tech revolution

Internet of Things: it's all coming together for a tech revolution | PowerPoint ate my idea | Scoop.it
Imagine your kitchen scales advising you about nutrition or your lavatory telling you to see a doctor. The Internet of Things is making these ideas possible, but at what price, asks Luke Dormehl
more...
No comment yet.
Scooped by piehead
Scoop.it!

Digitizing the consumer decision journey | McKinsey & Company

Digitizing the consumer decision journey | McKinsey & Company | PowerPoint ate my idea | Scoop.it
In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. A McKinsey & Company article.
piehead's insight:

during the next five years or so, we’re likely to see a radical integration of the consumer experience across physical and virtual environments. Already, the consumer decision journey has been altered by the ubiquity of big data, the Internet of Things, and advances in web coding

more...
No comment yet.
Scooped by piehead
Scoop.it!

WeChat Opens E-Commerce Platform for Official Accounts

WeChat Opens E-Commerce Platform for Official Accounts | PowerPoint ate my idea | Scoop.it
Popular messaging app WeChat has taken a step forward in evolving as a platform after it opened up an option on Weixin -- the version of WeChat offered in
more...
No comment yet.
Scooped by piehead
Scoop.it!

Cannes Predictions – Part 1

Cannes Predictions – Part 1 | PowerPoint ate my idea | Scoop.it
Cannes is always a bit of a lottery.  However, it's been fun to step back and think about what themes we might see emerging this year.  You'll find a wrap up below :


Adve
more...
No comment yet.
Scooped by piehead
Scoop.it!

The Guardian "we'd never get a job at Fifa" by Bartle Bogle Hegarty | View ad creative on Campaign

The Guardian "we'd never get a job at Fifa" by Bartle Bogle Hegarty | View ad creative on Campaign | PowerPoint ate my idea | Scoop.it
View The Guardian
more...
No comment yet.
Scooped by piehead
Scoop.it!

How strategists level up — Undercurrent Collection — Medium

How strategists level up — Undercurrent Collection — Medium | PowerPoint ate my idea | Scoop.it
The Undercurrent Skills Maturity Matrix
more...
No comment yet.
Scooped by piehead
Scoop.it!

Everyone is totally just winging it, all the time

Everyone is totally just winging it, all the time | PowerPoint ate my idea | Scoop.it
Oliver Burkeman: Every time a public figure behaves with less-than-stellar competence, we're incredulous. We probably shouldn't be
piehead's insight:

we were right all along, everyone is totally just winging it.

more...
No comment yet.
Scooped by piehead
Scoop.it!

Tweet from @Paul_Framp

Tweet from @Paul_Framp | PowerPoint ate my idea | Scoop.it
Brilliant statement from a @google engineer illustrating their "Focus on The User" obsession. #problemsolving pic.twitter.com/LFkIePrr7g
more...
No comment yet.
Scooped by piehead
Scoop.it!

On the Nature of Digital Transformation: 10 Observations — Medium

On the Nature of Digital Transformation: 10 Observations — Medium | PowerPoint ate my idea | Scoop.it
A few things I’ve noticed about how technology works
more...
No comment yet.
Scooped by piehead
Scoop.it!

Top 50 UK online brands : July 2014

Top 50 UK online brands : July 2014 | PowerPoint ate my idea | Scoop.it
The IMRG Top 50 Retailer Ranking will be published quarterly, and measures visitors based on comScore’s MMX online audience measurement technology.

In the inaugural list, online retail giant Amazon beat Apple and Argos to the number one spot, who placed second and third respectively.

IMRG Managing Director Graeme Howe said: “We are very excited to launch the Top 50 Retailer Ranking in partnership with comScore, as there has been significant demand for the return of such a chart from retailers and the press. We believe this is the definitive list that everyone has been waiting for.”

Holiday websites are well represented in the rankings, after the Travel sector recorded its strongest July performance since 2010.
more...
No comment yet.
Scooped by piehead
Scoop.it!

Gartner's 2014 Hype Cycle for Emerging Technologies Maps the Journey to Digital Business

Gartner's 2014 Hype Cycle for Emerging Technologies Maps the Journey to Digital Business | PowerPoint ate my idea | Scoop.it
The journey to digital business is the key theme of Gartner, Inc.'s
more...
No comment yet.
Scooped by piehead
Scoop.it!

5 Core Skills of Disruptive, Visual-Thinking Innovators

5 Core Skills of Disruptive, Visual-Thinking Innovators | PowerPoint ate my idea | Scoop.it
“Visual thinking is the foundation for being creative and solving some of the most complex problems,” explained author and founder of Innovation Studio Lisa Kay Solomon. Solomon and Emily Shepard of The Graphic Distillery discussed the key role of visual thinking in innovation at a recent Stanford GSB Mastery in Communication Initiative talk. Below, they share five visual-thinking based skills that disruptive innovators must master:  



1) Observe Set your phone down and actually pay attention to what’s going on around you. You can’t come up with new ideas unless you observe the world with fresh, empathetic eyes. Keep a design journal and document what you observe at least once a week. 



2) Question Once you have a look around, review your design journal and ask: “What’s going on here?” Questions allow for space in the brain. If you’re not curious about something, then there’s nowhere for your observations to go. As an innovator you should ask questions to nail down the problem you’re trying to solve. 



3) Associate Combining ideas leads to new insights. In the book Where Good Ideas Come From, author Steven Johnson proposes that innovation comes from places where half-baked ideas can bump up against other half-baked ideas and together create something even better. Doodling is a way to cultivate these seeds of ideas. 



4) Experiment Visualization makes your ideas tangible and concrete. “If you can’t draw your ideas in stick figures, you don’t know what you’re saying,” says Solomon. Drawing by hand is a method of prototyping that allows you to test out the core essence of your idea in a low-res way before you spend more time on it. 



5) Network Get access to people in diverse universes to expand your opportunities and areas of expertise. What are some big areas missing from your knowledge bank? We often end up just having a deep network of people like us instead of a diverse network.


For more insights on visual thinking, follow #GSBVT on Twitter: http://stnfd.biz/liMyC
more...
No comment yet.
Scooped by piehead
Scoop.it!

What Your Grocery Store Might Look Like in 2025: Different at Night

The Food Marketing Institutes predicts the store of the future.
piehead's insight:

The New Front End: "The frictionless checkout is going to happen," FMI predicts, meaning people will simply walk out after their purchases with payment handled automatically. For brands and retailers this raises important questions, however, like how you replace all those impulse ads and products at the check-out aisle?

 

Micro-Personalization: Technologies like near field communication and facial recognition will allow retailers to personalize product assortments in real time so they are tailored to a consumer's purchase history.

 

Lifestyle Consultation: Store employees won't be confined to the check-out aisle. They will become "lifestyle advisors" as they help people shop.

 

Hyper-Showrooming: Picture a smartphone app that works in conjunction with a wine display. Answer some basic questions on the app about the kind of wine you are looking for and ... voilà! … the bottle that suits your needs will light up on the shelf.

 

Transforming Stores: Stores will physically change to offer different arrangements and assortments for different times of day, seasons, weather and even traffic patterns.

more...
No comment yet.
Scooped by piehead
Scoop.it!

Rory Sutherland — This Thing For Which We Have No Name

Rory Sutherland — This Thing For Which We Have No Name | PowerPoint ate my idea | Scoop.it
piehead's insight:

… The other problem in overcoming the disproportionate influence of economics is that to understand why conventional economic approaches are wrong—and to understand what is needed to replace them—you possibly don’t have to understand one thing, you have to understand about five or six different things. You probably need a bit of game theory, a bit of evolutionary psychology, a bit of behavioral economics, a bit of complexity theory. Now, the problem then is if you have a case where in order to reject the consensus you need people who know a bit about six different things, then simply by statistical averages, the number of people who appreciate all of those five or six different things is going to be a hell of a lot smaller. And that’s genuinely the case.

more...
No comment yet.
Scooped by piehead
Scoop.it!

Slade hails Crispin Porter deal - DecisionMarketing

Slade hails Crispin Porter deal - DecisionMarketing | PowerPoint ate my idea | Scoop.it
Path Worldwide, the shopper marketing arm of The House led by Philip Slade, has been bought by Crispin Porter & Bogusky weeks after its first major win.
piehead's insight:

Slade seems pretty happy about. Never one to be shy in coming forward, he posted on Twitter: “I’m not getting bored of reading this ‘Crispin Porter & Bogusky buys The House’ – life never boring always changing.”

more...
No comment yet.
Scooped by piehead
Scoop.it!

Crispin Porter & Bogusky turns to Pinder to raise global profile | Advertising news | Campaign

Crispin Porter & Bogusky turns to Pinder to raise global profile | Advertising news | Campaign | PowerPoint ate my idea | Scoop.it
Crispin Porter & Bogusky turns to Pinder to raise global profile. Campaign, first for advertising & creative news
more...
No comment yet.
Scooped by piehead
Scoop.it!

Slade returns as Path lands Argos - DecisionMarketing

Slade returns as Path lands Argos - DecisionMarketing | PowerPoint ate my idea | Scoop.it
Path Worldwide, the shopper marketing arm of The House Worldwide led by Philip Slade and Ben Stobart, has scooped its first major account with Argos brand..
more...
No comment yet.
Scooped by piehead
Scoop.it!

Consultancy needs to embrace an agile mindset to deliver better work and happier clients

Consultancy needs to embrace an agile mindset to deliver better work  and happier clients | PowerPoint ate my idea | Scoop.it
Consulting needs to deliver more than just paper solutions, recommendations and reports that sit unread once the consultancy leaves....
more...
No comment yet.
Scooped by piehead
Scoop.it!

It Pays to Be Overconfident

It Pays to Be Overconfident | PowerPoint ate my idea | Scoop.it
There's very little downside to acting like you run the place.
piehead's insight:

Would Anderson advise people to be overconfident? “God, that’s a hard one,” he says. “The truth is, I keep showing that it benefits people, but the reason I started studying this is that I was tearing my hair out watching overconfident people get ahead.”

more...
No comment yet.
Scooped by piehead
Scoop.it!

The seven habits of highly effective digital enterprises | McKinsey & Company

The seven habits of highly effective digital enterprises | McKinsey & Company | PowerPoint ate my idea | Scoop.it
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. A McKinsey & Company article.
more...
No comment yet.