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Content Marketing: 10 Ways To Keep Visitors Longer On Your Website To Increase ... - Business 2 Community

Content Marketing: 10 Ways To Keep Visitors Longer On Your Website To Increase ... - Business 2 Community | ContentsPower | Scoop.it
Business 2 Community
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Data-Led Inbound Marketing, Part 2

Data-Led Inbound Marketing, Part 2 | ContentsPower | Scoop.it

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drove both social and SEO performance over time.

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6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI | ContentsPower | Scoop.it

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation.

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Why Your Inbound Marketing Strategy May Not Be Working

Why Your Inbound Marketing Strategy May Not Be Working | ContentsPower | Scoop.it

Are you falling victim to these pitfalls that could make your inbound marketing strategy ineffective?

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100 Inbound Marketing Statistics Every Marketer Needs to Know

100 Inbound Marketing Statistics Every Marketer Needs to Know | ContentsPower | Scoop.it

The future of marketing is inbound. And it's really no surprise; any marketing strategy that provides relevant, useful information to people when they want it

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3 Myths About Inbound Marketing

3 Myths About Inbound Marketing | ContentsPower | Scoop.it

Inbound marketing is widely regarded as one of the most effective forms of marketing.

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How to Integrate Traditional & Digital Marketing

How to Integrate Traditional & Digital Marketing | ContentsPower | Scoop.it

It's imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today.


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What's next for Coke's branded content site, 'Journey' - Digiday

What's next for Coke's branded content site, 'Journey' - Digiday | ContentsPower | Scoop.it
Coke's Doug Busk talks about getting the soda brand on Facebook's Instant Articles and other nontraditional publishing outlets.
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8 Ways To Boost Your Internal Culture Of Content Marketing - Marketing Land

8 Ways To Boost Your Internal Culture Of Content Marketing - Marketing Land | ContentsPower | Scoop.it
Successful content starts with the people and processes who make up your organization. Columnist Quinn Whissen lays out eight ways to foster a culture of content among your internal team.
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Content Marketing Strategy: Clickbait vs. the Curiosity Gap? - The Financial Brand

Content Marketing Strategy: Clickbait vs. the Curiosity Gap? - The Financial Brand | ContentsPower | Scoop.it
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines.
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The Only Real PR Challenge You Have Is Your News Interests No One - Entrepreneur

The Only Real PR Challenge You Have Is Your News Interests No One - Entrepreneur | ContentsPower | Scoop.it
Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.
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PR Agency Issues Apology After Using Paris Attacks To Sell Nail Polish - Refinery29

PR Agency Issues Apology After Using Paris Attacks To Sell Nail Polish - Refinery29 | ContentsPower | Scoop.it
Shock. Sadness. Anger. These are just a few of the emotions that have flooded our minds in the wake of Friday's terrorist attacks in Paris. Our hearts go out to everyone affected by this tragedy in France, and others across the world.
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Is It Ethical for a Freelance Journalist to Work in Content Marketing?

Is It Ethical for a Freelance Journalist to Work in Content Marketing? | ContentsPower | Scoop.it
Freelance journalists can be content marketers. Here are five ways to make it happen in an ethical, responsible way. – Content Marketing Institute
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How to Bootstrap Your Inbound Marketing With These 44 Free Tools

How to Bootstrap Your Inbound Marketing With These 44 Free Tools | ContentsPower | Scoop.it

You don't have to have a big budget for your Inbound Marketing to make a big impact. You simply need some direction and a lot of sweat.  While we work directly with businesses of all sizes,

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Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers

Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers | ContentsPower | Scoop.it

In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience.

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5 Must-Haves from Your Inbound Marketing Consultant

5 Must-Haves from Your Inbound Marketing Consultant | ContentsPower | Scoop.it

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in outsourcing this area of your business, it is important to know that what you g

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Compare Inbound Marketing Systems

The originator and creator of the internet very first Inbound Marketing System is comparing his new system to others. See it live and get it now at http://ma...

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Free Checklist: How to Run an Inbound Marketing Campaign eBook

Are you interested in running an inbound marketing campaign? This free eBook will help you prepare your campaign with a bonus easy to use checklist...

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8 Outstanding Content Marketing Case Studies

8 Outstanding Content Marketing Case Studies | ContentsPower | Scoop.it
Here are 8 content marketing case studies to show you a variety of goals, strategies and achievements you should consider for your own content marketing

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Content Marketing Trends in 2015 - What We've Seen - Business 2 Community

Content Marketing Trends in 2015 - What We've Seen - Business 2 Community | ContentsPower | Scoop.it
“Content Marketing is all the Marketing that’s left. “~ Seth Godin We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect wi…
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The symbiosis of content marketing and SEO - Memeburn

The symbiosis of content marketing and SEO - Memeburn | ContentsPower | Scoop.it
We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the one is better
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5 PR Lessons We Can Learn From James Bond - PRNewser

5 PR Lessons We Can Learn From James Bond - PRNewser | ContentsPower | Scoop.it
This is a guest post by Marcene Robinson, news content manager at the University of Buffalo.
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How To Stay On Top Of Content, PR And Performance - Marketing Land

How To Stay On Top Of Content, PR And Performance - Marketing Land | ContentsPower | Scoop.it
By joining forces, PR and content marketing can hugely benefit one another. Columnist Jim Yu discusses five ways to ensure that your PR and content marketing teams are working together cohesively.
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4 Actionable Tips to Grow Your Content Marketing Firm - Business 2 Community

4 Actionable Tips to Grow Your Content Marketing Firm - Business 2 Community | ContentsPower | Scoop.it
As more businesses around the world begin to grasp the significance of quality content, the industry continues to grow at a swift pace. For a content marketer—regardless of their size—the questio…
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The marriage of e-commerce and content marketing - Economic Times

The marriage of e-commerce and content marketing - Economic Times | ContentsPower | Scoop.it
A study by Deloitte earlier this year pegged the value of the eCommerce market in India at $16 billion for 2015 - that's a staggering 300% increase.
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Creating Valuable Content: An Essential Checklist | Content Marketing Institute

Creating Valuable Content: An Essential Checklist | Content Marketing Institute | ContentsPower | Scoop.it
To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist.
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