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Samsung Galaxy Tab S 10.5 and 8.4 hands on: First look

Samsung Galaxy Tab S 10.5 and 8.4 hands on: First look | New Media Strategy | Scoop.it
Ever since the 2011 unveiling of the Galaxy Tab 7.7 we've been waiting for the next generation of Super AMOLED tablets. Three years later they have arrived – the Samsung Galaxy Tab S duo comes in 10.5
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | New Media Strategy | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | New Media Strategy | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 2, 2014 11:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 4:30 PM

Great article, thanks for sharing @Dr. Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 2014 10:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

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Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | New Media Strategy | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 3, 2014 2:01 PM

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, June 3, 2014 2:42 PM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 2014 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

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Tell a Story! The Key To Unlocking Startup Cash

Tell a Story! The Key To Unlocking Startup Cash | New Media Strategy | Scoop.it
Investors love cold, hard facts. But they remember stories.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 10, 2014 11:57 AM

San Diego StartUp Week is almost here and what a perfect quick article on how telling a story is essential if you want start up cash.


I particularly like the tip that a good story needs to involve the audience -- and that the best way to do that is to stop talking and listen. Brilliant!


This is a very short post with terrific reminders about leveraging story when you are a start up. Then again, the same advice can be applied to any project at work you want to get backing for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | New Media Strategy | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Dr. Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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Content Marketing Sweetens the Mix

Content Marketing Sweetens the Mix | New Media Strategy | Scoop.it
How popular has branded content marketing become this year? In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs....
Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 2013 6:49 PM

With the right approach, content marketing can deliver according to research.

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Activated, Empowered Patients Are Not New | HealthWorks Collective

Activated, Empowered Patients Are Not New | HealthWorks Collective | New Media Strategy | Scoop.it
 One of the most inspiring athletes of the 2012 London Olympics is American swimmer Dana Vollmer who won the gold medal in the 100 meter butterfly by being the first woman to finish that event in less than 56 seconds.

Via Marie Ennis-O'Connor
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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | New Media Strategy | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.


'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


Via Lauren Moss
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Women dominate Social Media - Matlock Media

Women dominate Social Media - Matlock Media | New Media Strategy | Scoop.it

Via Minter Dial, Veille digitale, michel verstrepen, John van den Brink
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Uma Raghavan's curator insight, June 16, 2013 1:04 AM
Its a woman's wired world!
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Marketing Executives Turn to Vine More than Pinterest and Tumblr

Marketing Executives Turn to Vine More than Pinterest and Tumblr | New Media Strategy | Scoop.it
A number of major consumer brands are experimenting with Vine. But to make Vine really take off, people need to share those Vine tweets… a lot. And for marketers to get what the fuss is all about w...

Via Gerrit Bes
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News Filtering and Discovery: Three Alternative Approaches To Get the Best News on a Specific Topic

News Filtering and Discovery: Three Alternative Approaches To Get the Best News on a Specific Topic | New Media Strategy | Scoop.it
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.

Via Robin Good, Gerrit Bes
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Dennis T OConnor's curator insight, May 6, 2013 10:49 PM

The more sources of information you tame, the more well rounded your curation becomes. 

Deb Nystrom, REVELN's curator insight, May 7, 2013 5:13 AM

There can be filter bubbles (blind spots), and THEN there's just plain getting the best on a topic using the best tools.  Content curation and Robin Good's insights help. ~ D

SPIRUVIE's curator insight, May 7, 2013 3:41 PM

well, well... ouvaton :-))

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9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics

9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics | New Media Strategy | Scoop.it

Excerpted from article:
"Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

1. It’s All About the Script:
A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.

2. The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

3. KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

4. Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

5. Use a Professional Voice:
There are plenty of options out there, but a good place to start is Voices.com.

6. Have Some Fun:
It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained.
Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.

7. Visuals are Secondary:
The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message

8. Set the Tone with Music:
Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.

9. Plan for the Launch:
A successful video launch consists of 3 things:
- Select a video host...
- Have a marketing plan...
- Integrate the video on your website..."

 


Read full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/

 

 


Via Giuseppe Mauriello, Yinc Videos
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Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video

www.ydraw.com

 

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Amazing videos we created for Amazing Companies:http://ydraw.com/ydraw-video-samples/

 

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<a href=”http://ydraw.com”>Video Scribing</a>

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<a href=”http://ydraw.com”>Explainer Video</a>

<a href="http://ydraw.com/writing-a-script/5-step-guide-to-writing-a-script-the-made-to-stick-way">How to Write the PERFECT script</a>

 

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Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

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How to Find + Tell Awesome Customer Stories

How to Find + Tell Awesome Customer Stories | New Media Strategy | Scoop.it
Want to grow your business? Then share your customer stories.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, May 22, 2014 2:54 PM

I just wrote this blog for Curatti.com that was posted today and it's all about how to find and tell your customer's stories.


The post is a compendium of the best articles I've found on the topic plus one blog post I wrote myself.


There are lots of good resources for you to investigate. I include articles on who the real hero of the story is, how to gather stories, how to listen for customer stories, and how to turn your customer stories into tons of repurpose-able content. Each article has more resources or examples to check out.


After reviewing this material everyone should be able to gather and tell their customer stories in powerful ways.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Kim Zinke (aka Gimli Goose)'s curator insight, May 23, 2014 2:28 AM

Great collection of articles by Karen!  You will find many ways to go about collecting and sharing your customer stories.

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Tell Your Story Better: Everything to Know About Creating Visual Content

"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, May 31, 2014 2:52 PM

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica Norton's curator insight, June 2, 2014 1:00 PM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 2014 7:44 AM

The Taxonomy of Visual Content slide is particularly useful.

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Change Your Personal Story: 10 Ways to Reboot Your Mind for Success

10 Ways to Reboot Your Mind for Success - Kindle edition by Christian Wasinger. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading 10 Ways to Reboot Your Mind for Success.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 10, 2014 10:23 AM

Hey folks -- my friend Christian Wasinger has his new book available FREE for downloading today Tuesday June 10th.


It's a handy book about all the ways to break free from your story so you can achieve ultimate business success. We don't want to keep around all  the stories we tell ourselves -- some are too limiting.


If you feel it's time to upgrade your mind and results, change your stories and experience different results, then go grab the free download today.

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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | New Media Strategy | Scoop.it
A new model is needed for our increasingly non-linear world.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 10, 2014 12:22 PM

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

malek's curator insight, June 11, 2014 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 2014 3:58 PM

I been learning about this and is all about connecting with people!

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Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | New Media Strategy | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, June 11, 2014 6:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

donhornsby's curator insight, June 12, 2014 9:11 AM

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

Tom Tabaczynski's curator insight, June 12, 2014 10:30 PM

Story telling is so important for social marketing these days.

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NewsOnFeeds.com - List of News Aggregators

NewsOnFeeds.com - online news aggregator and search engine - List of News Aggregators
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Consumer Attention - the 'New' Media Currency

Consumer Attention - the 'New' Media Currency | New Media Strategy | Scoop.it

While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.


Via i-SCOOP, Guillaume Decugis
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Angela Ferrari's curator insight, June 14, 2013 12:43 PM

I think this seems to be the trend nowadays...

Martin (Marty) Smith's comment, June 15, 2013 8:02 AM
Great book by a couple of Harvard profs The Attention Economy supports points made here nicely.
Andrea Norwood's comment, June 24, 2013 11:20 AM
I agree that you have to have the right person(s) to interact with your customers, because if you as the first paragraph states above when it asks the question, would you put a rude staff member or as I put it an unattentive staff member at your front door? Well, I won't anymore, because if you do, this could mean your story going nowhere and eventually you lose your audience and so on, and so, yes, I agree that you need a powerful and great marketing team, one who is willing at all costs to help you promote your fiction book, biography, poem or whatever you are marketing in order to have a great product that sells beyond!
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Women dominate Social Media - Matlock Media

Women dominate Social Media - Matlock Media | New Media Strategy | Scoop.it

Via Minter Dial, Veille digitale, michel verstrepen, John van den Brink
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Uma Raghavan's curator insight, June 16, 2013 1:04 AM
Its a woman's wired world!
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The Top 10 Qualities of High-Quality List Posts

The Top 10 Qualities of High-Quality List Posts | New Media Strategy | Scoop.it

...not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content.


And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let's talk a little bit about common misconceptions about list posts. Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar ... by writing awesome ones!...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 15, 2013 4:02 PM

How to write great listicles or list posts for your business blog. Learn the qualities of the best list posts so you can use the same tactics.

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Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good
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carmen blyth's curator insight, May 22, 2013 9:31 PM

Distilled images woven into a story

Tyler Richendollar's curator insight, July 1, 2013 10:41 AM

Getty Images just knocked it out of the park with this. Great use of music, too. 

 

Linda Allen's curator insight, July 1, 2013 1:17 PM

Excellent

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Mindmap for content curation

Mindmap for content curation | New Media Strategy | Scoop.it

A more visual take on the ways curation, aggregation and creation can work. 


Via Alison Harrison
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The Ultimate List of Twitter Tools

The Ultimate List of Twitter Tools | New Media Strategy | Scoop.it
The ultimate list of Twitter tools and Twitter applications. This is the biggest list of Twitter related apps on the internet. Over 760 Twitter tools! ~140 Characters   140it - Makes Your Twee...

Via academiPad, J Lynn Lock, Gerrit Bes
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academiPad's curator insight, April 22, 2013 12:58 PM

This is a massive list of twitter tools to simplify your social media management - provided you find the time to actually cut trough the djungle of tools listed here. Luckily, the lists is structured into informative categories with headings such as Browser Plugins, Desktop and Web Clients, Filtering, Follow and Unfollow, Mobile, Retweet, Scheduled Tweets, Search, and much more.

In short: Exhaustive list, but more for reference purposes. Not much information is provided. 

malek's curator insight, May 7, 2013 11:08 AM

Encyclopedia of Twitter.