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How to Prepare for a Data Warehouse Integration (7 Easy Steps)

How to Prepare for a Data Warehouse Integration (7 Easy Steps) | SSB Central Intelligence News | Scoop.it
Businesses today, more than ever, are dealing with huge amounts of data.  The so-called boom of Big Data is causing major issues in the inability to process, clean, store and utilize the data each and every day.  In essence, while Big Data is crucial to a business to convert customers and drive re
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Game-Changer: The Impact of Big Data in the NBA

Game-Changer: The Impact of Big Data in the NBA | SSB Central Intelligence News | Scoop.it
(Photo via Dashboard Insight) We’re only a few weeks into the NBA regular season, and already we’ve seen some exciting games that are giving us an idea of what to expect for the rest of the year. As fun as the contests have been so far, there’s a lot going on beneath the surface that’s
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Rescooped by Treye Johnson from Data Nerd's Corner
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The importance of asking the right questions | The Big Data Hub

The importance of asking the right questions | The Big Data Hub | SSB Central Intelligence News | Scoop.it

Via Carla Gentry CSPO
Treye Johnson's insight:

A really nice article about how to ask the right questions to get the full usage out of your database.  To truly understand your customers, you need the databases to be relational so you can pull multiple data points for the same customer to run your marketing or advertising campaigns.  Understanding what you want to accomplish at the end of the day will help properly map out how your database needs to be set up.

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Carla Gentry CSPO's curator insight, November 17, 2014 1:42 PM

Go well armed on your journey towards big data and analytics, and, remember to ask the right questions!

Treye Johnson's curator insight, November 17, 2014 5:32 PM

A really nice article about how to ask the right questions to get the full usage out of your database.  To truly understand your customers, you need the databases to be relational so you can pull multiple data points for the same customer to run your marketing or advertising campaigns.  Understanding what you want to accomplish at the end of the day will help properly map out how your database needs to be set up.

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18 Reasons to Map Customer Journeys

18 Reasons to Map Customer Journeys | SSB Central Intelligence News | Scoop.it
Have you started journey mapping yet? Or are you still wondering why it's an important tool to have in your customer experience management toolbox?
Treye Johnson's insight:
Know your customer journey. Map it, love it and nurture it.
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Facebook Continues To Dominate Social Logins, Expands Lead To 61% Market Share

Facebook Continues To Dominate Social Logins, Expands Lead To 61% Market Share | SSB Central Intelligence News | Scoop.it
Facebook has long been the dominant player in social logins and it continues to expand its lead, according to the latest data from identity management..
Treye Johnson's insight:

This should be good news for marketers that use social login as a means of registration.  Facebook returns by far the most data points to the business so they can better understand their customers by understanding their interests, like, behaviors, and demographic information.

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Better Understand Customers Through Smart Technologies, Predictive Analysis

Better Understand Customers Through Smart Technologies, Predictive Analysis | SSB Central Intelligence News | Scoop.it
Smart technologies have become a key component in efforts to learn about consumer behavior patterns. Pairing machine learning, artificial intelligence, and cognitive science technologies with collected (big) data has helped businesses build comprehensive consumer profiles and deliver personalized communications based on the information gathered

Via Brian Steffens
Treye Johnson's insight:

"Smart technologies have become a key component in efforts to learn about consumer behavior patterns. Pairing machine learning, artificial intelligence, and cognitive science technologies with collected (big) data has helped businesses build comprehensive consumer profiles and deliver personalized communications based on the information gathered."

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18 Reasons to Map Customer Journeys

18 Reasons to Map Customer Journeys | SSB Central Intelligence News | Scoop.it

Have you started journey mapping yet? Or are you still wondering why it's an important tool to have in your customer experience management toolbox?

Treye Johnson's insight:

Know your customer journey. Map it, love it and nurture it.  Such a great article and to the point.

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Marketers Data Rich and Knowledge Poor

Marketers Data Rich and Knowledge Poor | SSB Central Intelligence News | Scoop.it
While advertisers have become incredibly datasavvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

Via CYDigital
Treye Johnson's insight:

Great article about the importance of getting the data right.  It isn't the flashy shiny object in the room, but if the data is not right, you have beautiful campaigns and reports, working on bad un-insightful data.

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CYDigital's curator insight, April 13, 2014 5:10 PM

Yes, it's B2C, but the lessons are the same: do you have the technology in place to take advantage of the data coming into your organization, and do you have the right resources in place to take advantage of the technologies?

Treye Johnson's curator insight, November 14, 2014 4:49 PM

Great article about the importance of getting the data right.  It isn't the flashy shiny object in the room, but if the data is not right, you have beautiful campaigns and reports, working on bad un-insightful data.