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The Power of Social Media in Sports

The Power of Social Media in Sports | Sports on Social Media | Scoop.it

At any given second, you can roll your office chair up to a computer, whip out your phone or connect through your gaming console to find news about sports (RT @SMsports: The Power of Social Media in Sports #smsports #digisport

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Cam Farnham's curator insight, September 28, 2014 10:41 PM

1. Social Media in sports can be a good thing, or can result in a bad thing. What i learned is that before the social media days with Facebook, Twitter, and Instagram, people would never be up to sync with there favorite teams and players. The article states that "You used to have to wait a month before colour photo spreads would be published in magazines or if you were lucky you’d get to see one great shot in a newspaper the day after a big game occurred". I never realized how much of a deal social media is to the fans of sport. Looking at who i follow on my Instagram, i realized how many athletes i really do follow.

 

2. The interesting thing about social media in sports is how many fans it affects. Cristiano Ronaldo has the most followers on Twitter and posts pictures and videos of his everyday life. If you go on to Twitter, you will see how many people life his posts. There are fans for every player in every country of the world. Another thing i found interesting is how much social media is growing everyday. After a big game by an athlete, there followers go up dramatically. It is crazy how many people are bandwagon fans, meaning they only like them when they are doing well.

 

3. I selected to explore Social Media in Sports because i knew it was a huge thing. Not only do professional athletes have there own channels, but so do college athletes. I remember when Johnny Manziel was in college and i loved the way he played. I followed him on Instagram when he had about 500 followers. Before you knew it he was "Johnny Football" and now has hundreds of thousands of followers. Social Media in sports is something i find so intriguing because it really can make or break an athlete. Some people like Russell Wilson use social media to promote their charities. Others, Like Richard Sherman, use it to attack others and make him fell like he is in control. Social media makes the sport what it is today.

 

4. This information about Social Media will help me in the Sport Management Industry because if I'm someone who is affiliated with a team or athlete i know what it can to do an athlete. Image is something that is so big in sports that one single post on Social Media can ruin ones reputation. One thing I've always wanted to be is a sport agent. If I'm an agent for a pro athlete, I'm going to realize what is good to post and what is not good to post. 


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How to Watch Sports Anywhere, Any Time | Cable Tech Talk

How to Watch Sports Anywhere, Any Time | Cable Tech Talk | Sports on Social Media | Scoop.it

When it comes to enjoying the second screen experience – that is, using social media platforms or live viewing apps on your smartphone or tablet while watching TV – live sports offer the ultimate way to watch.

 

The very nature of sports makes it ideal for social media and TV-everywhere apps. Best of all, many of these apps are paired with your cable subscription. For those, you can log in with the username and password from your cable operator and watch live. All of the apps we’ve featured are available on all Apple and Android mobile devices.

 

So download the apps and laugh in the face of scheduling conflicts, delayed planes, and long meetings. Thanks to the tech, you’re not missing a single serve (or homer, or power-play, or touchdown…)

 

Click headline to read more and access apps--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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How Sports Fans Engage With Social Media

How Sports Fans Engage With Social Media | Sports on Social Media | Scoop.it
Social media plays a larger role than ever in the lives of sports fans around the worldYouTube is an endless source of video highlights and bloopersTwitter is a gigantic news wire.

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Lauren Sheehan's curator insight, September 28, 2014 9:25 PM

1. What did you learn?

I learned the different ways to look at what is behind a "like" on social media and that 7/10 people asked would take action after "liking" a post on facebook or twitter. Another interesting find was that Twitter is the most popular post-game social media. People tweet about the game and the results and would be more likely to favorite or look at a sports results on twitter.


2. What information did you find interesting and educational?

I found it interesting what is really behind the simplicity of social media. Respondents use Facebook more often than Twitter, especially on game days. Large percentages of the people who "liked" the posts would share it, talk about it, or even buy the brand itself.

 

3. Why did you select the article?

I selected this article because I wanted to know how prevalent social media appears in social media. Being from the most technology based age, this kind of topic is likely what I would be doing work with. There would be more opportunity to obtain a job with these skills, and it is important to know what part would be more useful knowledge. 


4. How will this information help you in the sport management industry?

This article will help me to understand the controversy of social media in relation to sport. Being involved with sports media would mean being constantly up to date with what fans are using to get updated on their favorite sports teams. It's important to make sure we can get out all the publicity we can without wasting time on twitter, or some other social media account that is not nearly as popular. 


Joe Licata's curator insight, December 13, 2015 2:37 PM

The breakdown of numbers brought up in this article is fantastic. “Nearly twice as many respondents use Facebook compared to Twitter, at 73% to 37%. But on game day, they check Twitter about 1.5 times as often as they do Facebook.” So studying this information and the chart in the article would help marketing groups.

Sports teams should absolutely study this information and post more on twitter during games, and on instagram after games. This article is interesting to me, and makes a lot of sense. I do the exact same thing when I am watching games.

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Jimmy Johnson’s Pregame Speech Goes Viral

Jimmy Johnson’s Pregame Speech Goes Viral | Sports on Social Media | Scoop.it
The marriage between sports and social media is humming along quite smoothly. So much so, it appears to be a match made in heaven.

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Digital Media Habits and Brand Engagement of Avid Sports Fans [INFOGRAPHIC]

Digital Media Habits and Brand Engagement of Avid Sports Fans [INFOGRAPHIC] | Sports on Social Media | Scoop.it
More than 50 percent of avid sports fans who use social media to follow sporting events do it while watching their team’s games.

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Selig Resurrected MLB As Profitable Business - The Post Game (blog)

Selig Resurrected MLB As Profitable Business - The Post Game (blog) | Sports on Social Media | Scoop.it
Selig Resurrected MLB As Profitable Business The Post Game (blog) Selig expanded the postseason format, institutedinterleague play and created the wild-card playoff berths, which have sustained more interest in more teams through the end of the...
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Hockey will steal your heart - Coast Report

Hockey will steal your heart - Coast Report | Sports on Social Media | Scoop.it
Hockey will steal your heart
Coast Report
In hockey, every player on the team that wins the Stanley Cup gets their names inscribed on the cup, as well as an entire day with the hard-earned trophy to do as they please.
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The Probability Of Winning A Baseball Game - And A Post-Season Prediction - Science 2.0

The Probability Of Winning A Baseball Game - And A Post-Season Prediction - Science 2.0 | Sports on Social Media | Scoop.it
The Probability Of Winning A Baseball Game - And A Post-Season Prediction Science 2.0 One application I have studied over a number of years is how to compute the number of runs (and their distribution) for a team of baseball players with realistic...
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5 Ways Twitter Can Help in Education - Getting Smart by Guest Author - edchat, social media, twitter

5 Ways Twitter Can Help in Education - Getting Smart by Guest Author - edchat, social media, twitter | Sports on Social Media | Scoop.it
What if Twitter was more than just a way to dish about the amazing Caprese salad you had at lunch and actually a way to help students learn better? Here are 5 ways that Twitter may enhance learning . .

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NFL replacement referee was fired by Lingerie Football League - 39online.com

NFL replacement referee was fired by Lingerie Football League - 39online.com | Sports on Social Media | Scoop.it
NFL replacement referee was fired by Lingerie Football League39online.comWith their hat's tipped to the cheering crowd, the professional NFL officials finally took to the field.

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Rick Reilly's Outrageous 'Redskins' Defense Compares Protesting Name To ... - Huffington Post

Rick Reilly's Outrageous 'Redskins' Defense Compares Protesting Name To ... - Huffington Post | Sports on Social Media | Scoop.it
Rick Reilly's Outrageous 'Redskins' Defense Compares Protesting Name To ...
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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Sports on Social Media | Scoop.it

Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing. To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...


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Jeff Domansky's comment, March 28, 2013 1:37 PM
You're welcome Rogerio. Glad it's useful.
Jeff Domansky's curator insight, March 28, 2013 1:44 PM

Great social business and social marketing lessons from Nike.

Stephen Basden's comment, September 17, 2013 10:35 PM
How Nike can turn a regular picture into a advertisement simply by adding the words "Just Do It"
Recently Nike started doing sought after sneaker releases via twitter to help ease the commotion and violence that occurs during these releases.
One of the reasons Nike is so dominant in the industry is because of their marketing techniques and strategies. They are the first and usually the best when it comes to slogans.
How to use social media to further your corporations marketing strategy.
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13 Biggest Sports Social Media Moments of 2012

13 Biggest Sports Social Media Moments of 2012 | Sports on Social Media | Scoop.it

The year 2012 was an exciting, fun time for sports and social media. Here, we count down the moments that resonated most with us.

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Lizzy Fillback's curator insight, June 24, 2013 2:21 PM

2012 was a great year in sports and the media! Remember McKayla Maroney and that look at the Olympics? I hope we see her in 2016 in Rio!

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Red Bull Used 21,000 Instagrams To Make This Stop-Motion Film Of A Cliff-Diving Competition

Red Bull Used 21,000 Instagrams To Make This Stop-Motion Film Of A Cliff-Diving Competition | Sports on Social Media | Scoop.it
Red Bull has made a name for itself as a social media innovator by coming up with fresh ways to broadcast extreme sports stunts that mesh with the energy drink's adrenaline-fueled brand.

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Social Media Lessons from Sports Fans

Social Media Lessons from Sports Fans | Sports on Social Media | Scoop.it
If you work in digital marketing, the sports world is a great place to discover new ways to interact with fans, and the importance of content to drive success.

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How Social Media Has Helped My Forward Sports and Nutrition Business

How Social Media Has Helped My Forward Sports and Nutrition Business | Sports on Social Media | Scoop.it
Lily Jones Social Media Agency posed the question to me of “How social media has helped my business?” To answer that honestly I would have to say “A lot!

Via Thomas Faltin
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Jason Pugh's curator insight, December 22, 2013 9:40 PM

I think that a lot of the information in this article is good advice for any sports entrepreneur.  A small Takwendo club benefitted greatly from the use of Facebook Marketing.  This just goes to show you that there are numerous avenues that can be used to promote any business online; even those in the sports industry that might have a narrow niche market.

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How To Reform College Sports: Best-Selling Author John U. Bacon Makes His ... - The Post Game

How To Reform College Sports: Best-Selling Author John U. Bacon Makes His ... - The Post Game | Sports on Social Media | Scoop.it
How To Reform College Sports: Best-Selling Author John U. Bacon Makes His ...
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NHL cannot continue to ignore the dangers of fighting in hockey - Vancouver Sun (blog)

NHL cannot continue to ignore the dangers of fighting in hockey - Vancouver Sun (blog) | Sports on Social Media | Scoop.it
Vancouver Sun (blog) NHL cannot continue to ignore the dangers of fighting in hockey Vancouver Sun (blog) The NFL is a league that was hit with a multimillion dollar lawsuit—and settled for pennies on the dollar—about player safety, and whether it...
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National Hockey League looks ready for a breakout - CNBC.com

National Hockey League looks ready for a breakout - CNBC.com | Sports on Social Media | Scoop.it
National Hockey League looks ready for a breakout
CNBC.com
Of the four major pro sports in the U.S., football, basketball, baseball and hockey, the NHL has the lowest yearly revenues, some $2.9 billion, while the NFL is tops with $9 billion.
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How Fantasy Football Has Transformed NFL

How Fantasy Football Has Transformed NFL | Sports on Social Media | Scoop.it
The NFL has never turned its nose up at a dollar, and as fantasy football has become more and more commonplace, the NFL has embraced it. Without the NFL, there would be no fantasy football...

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Brady (4 the Report)'s curator insight, June 12, 2013 10:39 PM

According to Bill Schammert of Fargo, ND (WDAY TV) (I like obscure references), an estimated 30 million people play fantasy football.  To put that number into proper perspective, Canada has an approximate population of 34 million.  Fantasy Football has quite the following, and as if folks were trekking toward Mecca, a large contingent of fans are flocking to their computers for league drafts.  Some have prepared all off-season, for an hour that will determine their fantasy football fate.

 

The title of this post might give the impression, I have lost some of my enthusiasm for the virtual sport.  That's not true at all.  But, as with religion, each league has a different set of rules.  For me, in the only league that counts, my office league, as defending champion, I was faced with an unforgiving decision.

 

Keeper rules dictated, I couldn't keep more than one player from any one position, and after trading to obtain Arian Foster in 2011, I had to release my favorite player back into the draft pool.  "All-Day or AD" at the University of Oklahoma, the Viking's Purple Jesus was gone.  You see.. Foster is the top-ranked RB, Adrian Peterson is returning after a serious knee injury.  And, as crazy as this entire post sounds, I know there are folks out there who identify with my conflicted emotions.  I'm a grown ass man.  Yet....

 

I find myself riddled with guilt, having let Peterson go.  It's the win at all cost nature of Fantasy Football, this season it might have gotten the best of me..the loss of Purple Jesus, Losing my Religion...

 

It pains me to give a Shout Out to JoeJoe, Owner of DaPlayas, DCFL, for selecting Peterson with your first overall pick, treat that dude right.  I have a Kicker and a Defense I will give ya for him.. I just hit the Proposed Trade button.. Hit me back, will ya?

 

 

Readers of this Post and Friends of the (FAM).. I need help with a new Team Name too.. "Beat My Peterson" just won't work this season.. and, I'm certainly not going to change it to "Beat His Peterson".. My boy.. JoeJoe and me.. we aren't that tight..

 

 

 

Later on,

 

Brother Brady

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NFL Reporter Takes a Football to the Face

NFL Reporter Takes a Football to the Face | Sports on Social Media | Scoop.it
War correspondents aren't the only ones who put themselves in the line of fire to bring news to people, as Fox NFL sideline reporter Pam Oliver learned the hard way on Sunday night Oliver was in her usual post next to the field before Fox's...

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ESPN Ranks the Sacramento Kings as the Worst Franchise in America - KTXL

ESPN Ranks the Sacramento Kings as the Worst Franchise in America - KTXL | Sports on Social Media | Scoop.it
ESPN Ranks the Sacramento Kings as the Worst Franchise in America
KTXL
... may be number one in the hearts of local fans, but they are dead last among other sports teams in America.
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