Sports Marketing
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Rescooped by Stephen Basden from Public Relations & Social Marketing Insight
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How Nike uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+ | Sports Marketing | Scoop.it

Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing. To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+. This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...


Via Jeff Domansky
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Stephen Basden's comment, September 17, 2013 10:35 PM
How Nike can turn a regular picture into a advertisement simply by adding the words "Just Do It"
Recently Nike started doing sought after sneaker releases via twitter to help ease the commotion and violence that occurs during these releases.
One of the reasons Nike is so dominant in the industry is because of their marketing techniques and strategies. They are the first and usually the best when it comes to slogans.
How to use social media to further your corporations marketing strategy.
Rescooped by Stephen Basden from LGBT Online Media, Marketing and Advertising
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Getting in on the Gay: Sports Marketing to LGBTs

Getting in on the Gay: Sports Marketing to LGBTs | Sports Marketing | Scoop.it

Two of the biggest media sensations on the sports circuit right now, 22 year-old Brittney Griner and 34 year-old Jason Collins, have become household names and LGBT heroes. Their popularity has extended beyond the court and both are looking at the sweet benefits of being marketable.


Via Matt Skallerud
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Joe Mechenbier's curator insight, October 29, 2013 5:34 PM

Brittany Griner and Nike have an endorsement deal, but Griner will be modeling clothes for men, not women. This is huge for sport marketing because the LGBT demographic is largely unclaimed and Nike is annoucing thier support for the LGBT community.

Tyler Papania's curator insight, October 30, 2013 9:53 PM

This article focuses a lot on how two gay athletes have become very marketable because of their connections with sport. It speaks about the positives of marketing athletes in order to drive sales. It also shows that it pays to take advantage of a situation like that of Bittney Griner and Jason Collins to reach another market that might not have before been interested. 

Chris Melendey's curator insight, October 14, 2014 10:11 PM

This article talks about Brittney Griner and how nike is using her to market different kinds of products. Griner is the first openly gay woman that nike has sponsored. Girly clothes really wasn't her style so Nike is sponsoring her with mens clothes and Nike SB. This approach will broaden Nike mens products to women. I found this entire article interesting and this opens a different way of marketing for me. 

Scooped by Stephen Basden
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Social Media Equity: The NBA :: Emory Sports Marketing Analytics ...

A challenge in evaluating fan bases in professional and college sports is how to adjust for capacity constraints. Unlike most consumer categories, teams have a limited number of seats to sell. One way to get around this issue ...
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Stephen Basden's comment, September 17, 2013 10:24 PM
I learned how much social media has affected sport marketing and exactly how much organizations are taking advantage of it. Having official twitter, instagram, and even vine accounts.
What I found very interesting is that the NBA's most exciting team, known as the modern day showtime team, Los Angeles Clippers, have the lowest social media equity. They also have some of the NBA's biggest characters in Blake Griffin and De'Andre Jordan.
With all the new technology and creation of new social media forums I knew sports marketing had to change along with it and this showed me how they did.
I hopefully will get an internship in marketing in the near future and when so, I'll be an active young participant in meetings of new marketing strategy where I can be on top of the new social media venues.