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EA cuts ties with one of sports' most recognizable athletes

EA cuts ties with one of sports' most recognizable athletes | sports management | Scoop.it

One of the most familiar names in sports will be dropping out of EA Sports' video game portfolio, the company announced Monday.

EA said it has ended its partnership with legendary golfer Tiger Woods for its Tiger Woods PGA Tour series of golf games, starting with its upcoming next-generation golf game. Woods had his name attached to the series since 1999.

"EA Sports and Tiger Woods have also made a mutual decision to end our partnership, which includes Tiger's named PGA Tour golf game," said Daryl Holt, VP and general manager of golf at EA Sports. "We’ve always been big fans of Tiger and we wish him continued success in all his future endeavors."

Tiger Woods' brand lost some of its squeaky clean luster in late 2009, following controversy around an extramarital affair. But EA said it would stick by Woods and continue their partnership for the time being.

Today's breakup announcement comes just as Rory McIlroy beat Woods in a 1-on-1 exhibition match in China.

Although the partnership with Woods is coming to an end, Hoyt said EA will still work with the PGA Tour on branding for EA Sports' golf games. "Moving forward, we will continue to work with the PGA Tour exclusively to create groundbreaking golfing titles and our partnership remains strong," he said.


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Apple Adds 'Red Bull TV' Action Sports Channel to Apple TV

Apple Adds 'Red Bull TV' Action Sports Channel to Apple TV | sports management | Scoop.it
Apple today expanded the lineup for its Apple TV set-top box, adding a new Red Bull TV channel with free action sports content carrying branding from...

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5 Smartest Marketing Moves of LeBron James' Career - Bleacher Report

5 Smartest Marketing Moves of LeBron James' Career - Bleacher Report | sports management | Scoop.it
Bleacher Report5 Smartest Marketing Moves of LeBron James' CareerBleacher ReportBecoming one of the few athletes to have partial ownership of a different team, James' sports-marketing firm LRMR Branding & Marketing struck a deal to take partial...

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Sports Asset Management Forum: NBA Entertainment's New Facility ...

Sports Asset Management Forum: NBA Entertainment's New Facility ... | sports management | Scoop.it
On Tuesday, the NBA opened its doors to over 150 industry professionals for a full tour of the facility as part of the Sports Video Group's Sports Asset Management Forum. Attendees made stops to see the league's new ...

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