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Sports And Analytics: Vision for Tomorrow

Sports And Analytics: Vision for Tomorrow | Sports Management | Scoop.it
Technology has transformed the fan experience into something that would have been unimaginable a century ago. Imagine traveling back in time to attend a major sports event in the early 20th Century.
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Rescooped by Rhett Moroses from Sport Facility Management
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Stadium could benefit those hardest hit by poverty, unemployment - Minnesota Public Radio

Stadium could benefit those hardest hit by poverty, unemployment - Minnesota Public Radio | Sports Management | Scoop.it
Stadium could benefit those hardest hit by poverty, unemploymentMinnesota Public RadioThe Minnesota Vikings say a new stadium will save the football franchise, but the project's benefits are also being aimed squarely at some parts of Minneapolis...

Via Richard Tucker
Rhett Moroses's insight:

The new stadium for the Minnesota Vikings may be the best thing for the city of Minneapolis. Interesting enough, the construction of the stadium may help the unemployed who were the hardest hit by poverty in the area. Even though the stadium is expensive, they will still create jobs during this tough recession. I chose this article because it is an example a high risk and high reward due to the fact that it is expensive but helps the people in trouble. I learned that stadiums can bring communities together and are important to sports as well.

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Rescooped by Rhett Moroses from Sports Facility Management
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Concessions - Concessions Contracts Capitalizing on Consumers' Brand Loyalty

Concessions - Concessions Contracts Capitalizing on Consumers' Brand Loyalty | Sports Management | Scoop.it
To capitalize on game-goers' brand loyalty, today's concessions contracts are making room for purveyors of recognizable food products.

Via Keenan Copp
Rhett Moroses's insight:

Concessions are a major aspect of sports facility management. They generate the most business for the facilities. But the interesting fact is that today concession contracts are more complex and advanced. They have more flexibility and capitalize on consumers' loyalty. One of the things that educated me was how many aspects can go into a concession deal. There are deals for vending, for suites, for clubs, for resturants and much more. This article caught my eye because concessions seem to be basic business for sports facilities. But with these examples, we can see how advanced the sports facility management industry is when it comes to concession agreements.

 

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Rescooped by Rhett Moroses from Corporate Identity
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New identity FIT Athletics | Fashion Institute of Technology | Pentagram

New identity FIT Athletics | Fashion Institute of Technology | Pentagram | Sports Management | Scoop.it

Pentagram partner DJ Stout and lead designer Barrett Fry in the Austin office have designed a new athletic identity for FIT in New York City. Yes, that’s right, an athletic identity. FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams.

 

The FIT Tiger identity is designed to work with FIT's existing academic logo.

 

(...)


Via Niels Biersteker
Rhett Moroses's insight:

With years of development, FIT has now identified itself as an collegiate athletic powerhouse. This was suprising to me because FIT is a fashion institute that is a great academic school. I never knew that it was a great school for athletics either. The interesting reason of why no one knew of there top-ranked programs was because they did not have an identity. There was no logo for their athletics. So advertisers along with FIT graphic design students made the logo together. This article showed that being a powerhouse athletic school doesn't mean you will be well known. You have to promote your athletics with logos and advertisment. This taught me that although performance is very important, promotion and getting your name out there is imperative as well.

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Rescooped by Rhett Moroses from Crap You Should Read
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Forbes: Miami Dolphins Are the 22nd Most Valuable Sports Franchise in the World, Way More So Than Heat

Forbes: Miami Dolphins Are the 22nd Most Valuable Sports Franchise in the World, Way More So Than Heat | Sports Management | Scoop.it

Via Miami New Times:

 

The Miami Heat might be the most successful team in town right now, but the Dolphins still reign supreme in terms of most valuable franchise. Forbes.com has listed the world's most valuable sports teams. The Fins came in 22nd overall, but the Heat didn't even make the cut.

 

Forbes estimates the Dolphins are worth about $1.01 billion. However, that's because NFL teams, on average, seem to be more valuable than other sports leagues. Thirteen other NFL teams on the list ranked higher than the Dolphins (including the New England Patriots and the New York Jets). Forbes.com's writeup of the Fins isn't exactly positive:

 

The Dolphins brand has been damaged in recent years after three straight losing seasons and only one playoff appearance in the last decade. The team lost its first seven games of the 2011 season and struggled to sell tickets.The Dolphins, team sponsors and the local TV station often bought unsold tickets to prevent home games from being blacked out. The Dolphins roster of investors reads like a who's who of pop culture: Marc Anthony, Jennifer Lopez, Gloria and Emilio Estefan, Fergie, and Serena and Venus Williams.


The Heat, despite boasting the world's best basketball player in LeBron James, didn't make the list. The only NBA teams in the top 50 are the Los Angeles Lakers at #35 and the New York Knicks and #43...

 

(click headline to continue reading)


Via Billy Corben, The Ryno
Rhett Moroses's insight:

Although this article is about how the Dolphins are more valuable than the Heat, the performance of the team and certain business deals affect that rating tremendously. One reason why the Dolphins were so valuable was because of how the NFL is so valuable. Interesting enough, Thirteen teams from the league were named the most valuable teams in sports as well. But since the Dolphins has not been a dominant team in football, they have decreasing ticket sales and loss of profit. But the Heat are on the rise with new television contracts and being the best team in the NBA. This article is interesting to read about how sport business and sport performance both relate to revenue. Both aspects teach us how to generate revenue in the sports industry.

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Rescooped by Rhett Moroses from Business of Sport
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How New Marketing Approaches Helped The NFL Achieve Triple-Digit Growth In Women's Apparel Sales

How New Marketing Approaches Helped The NFL Achieve Triple-Digit Growth In Women's Apparel Sales | Sports Management | Scoop.it

The NFL is aware of a key component driving its business; In recent years, the league has seen women grow to become over 44 percent of its fan base, with 60 percent of females over the age of 12 identifying themselves as NFL fans.


Via Gary Dawson
Rhett Moroses's insight:

The NFL has found their new marketing approach to improve their profits tremendously. That approach is promoting women's apparel sales. The interesting fact of this article is that In recent years, the league has seen women grow to become over 44 percent of its fan base, with 60 percent of females over the age of 12 identifying themselves as NFL fans (Jessop p.1).  I chose this article because this is a huge part of why the NFL is one of the richest leagues in the sport industry. And I learned that equality of gender and race and a sense of diversity can go a long way in making profit.

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Rescooped by Rhett Moroses from Sports Business Today
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Nike's new marketing mojo - Fortune

Nike's new marketing mojo - Fortune | Sports Management | Scoop.it
FortuneNike's new marketing mojoFortune"There's barely any media advertising these days for Nike," says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.

Via Stijn Jacobs, Mark B. Nill
Rhett Moroses's insight:

This article is about how Nike is developing a new division called Nike Digital Sport. The interesting thing about it is that they hire engineers from MIT and Apple to help create devices and technologies to have users track their progress. I chose this article because it shows that Nike is moving into a new development. They are trying to create new products and are trying to enter a new field for their business can grow.  And I learned to always seek for different marketing strategies and always look for ways to help improve the organization you are working for. 

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Rescooped by Rhett Moroses from Circle Media FYI
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What The Changing Landscape Of College Athletics Means For New Athletic Director Hires

What The Changing Landscape Of College Athletics Means For New Athletic Director Hires | Sports Management | Scoop.it
As college athletics has seemingly evolved into a billion dollar industry overnight, there has been a movement afoot for universities to gain more institutional control over their athletic departments.

Via Circle Media
Rhett Moroses's insight:

College Athletics is becoming bigger than ever. It is now approaching to be a billion dollar industry. But with this new milestone, Universities are developing different expectations to be met by future athletic directors who may be hired in the future. The interesting piece to this article is that instead of universities looking for applicants with a sports management background, they are looking for applicants with a business background. This is because that people who work for major business and corporations may have better experience in terms of budgeting and managing the enormous amount of money the athletic department has than people with a sports management background. This article not only gave me insight of the job expections and responsibilities of being an athletic director, but also gave me a reality check of where the industry is heading, which is more towards a billion dollar business industry.

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The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes

The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes | Sports Management | Scoop.it
Behind the walls of an inconspicuous building in Santa Monica lies the secret to how Red Bull secured its place as a leader in the world of action sports.  Launched in Austria in 2007 and brought to the United States in 2011, Red Bull Media House ...
Rhett Moroses's insight:

Most people know Red Bull as the energy drink. But nowadays, there advertisment with commercials and billboards have taken a turn towards to sell their product. This turn has caused Red Bull to be the action sports leader of the world. Surprisingly, this was their goal from the very start. During the company's 21 years of existence, they have video recorded and documented all the action sport athletes and there adventures. After all the energy drinks we have drank, its incredible to see how a company that has mainly sold drinks transformed into marketing action sport athletes. This gives us information of how to look into more innovative ways to market and sell products.

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Dan Zabbo's curator insight, October 14, 2014 9:02 PM

After reading this article on the recent success of Red Bull, I have learned the vast importance of finding a correct target market and utilizing that target market to create business opportunities. Red Bull gained its popularity from targeting action sports athletes and assisting them in the sports growth, which in essence allowed Red Bull to monopolize the action-sport industry. In doing so, Red Bull was able to promote themselves through action sports, and create their own media coverage and events giving them endless possibilities to endorse themselves as well as action-sports themselves. This taught me that the popularity of a sport greatly influences the success of business sponsors that are intertwined. Red Bull's extreme growth since it released its product in 1987 is due to the growing success in the action-sports industry. I chose this article because I am interested in the up-and-coming sports in the industry and the popularity of action-sports has sky rocketed in recent years.  In addition I am interested in how large corporations come to be successful, and what it takes to get there. Red Bulls strategies are noted in the article describing how their use of video and capitalizing on the opportunity of action- sports has resulted in their success. The information from this article will help me apply strategies to new opportunities in sport in order to discover the next big market. Also, seeing the new strategies used by Red Bull opens up creative options to make impacts on the sport industry in the future.

Rescooped by Rhett Moroses from Sports Facility Management .com
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Minnesota Twins Turn To High-Tech Cameras To Improve Stadium Security - Forbes

Minnesota Twins Turn To High-Tech Cameras To Improve Stadium Security - Forbes | Sports Management | Scoop.it
Stadiums have long utilized technology to improve the fan experience, but the latest improvements have been behind the scenes. The Twins are the latest team to implement a high-tech camera system which has greatly improved stadium security.

Via Chuck Barrow
Rhett Moroses's insight:

Crowd control is a huge part of sports facility management. The Minnesota Twins decided to update their security with state of the art cameras after the Los Angeles Dodgers dilemma. it's interesting that this huge investment actually helped them financially in the long run. This article expresses how important facility management is to the sport business. Not only does this teach future sport managers how to manage an aspect such as crowd control, but also improve communication and management skills to find a financial benefit from this in the long run.

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